Conversion Crew’s Post

HubSpot has long lacked a native two-way sync integration with LinkedIn — until recently. HubSpot’s Smart CRM now works with LinkedIn Sales Navigator to make your sales team more efficient and effective. This integration streamlines data sharing between the platforms, helping your team stay organized and focused on closing deals. So what does HubSpot’s LinkedIn integration mean for the future of sales and marketing? Ali Schwanke unpacks the benefits and challenges in this MarTech article 👇 #hubspot #hubspotpartner #hubspotintegrations #linkedinsales #martech

HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pick out the game-changers from the nice-to-haves. This MarTech article highlights 13 must-know HubSpot updates for July 2024 that managers and admins should check out 👇 #hubspot #hubspotpartner #martech

Very exciting news for those out there that use Hubspot - been hearing it a lot for smaller and earlier stage companies. If you're using Hubspot and are looking to automate outbound and SDR workflows to make the team more efficient, it might be worth your time to take a look at Unify (DMs open if you're just curious as well as to what we do)

Top-rated survey app for HubSpot! Yup, that’s Survicate. But our integration with HubSpot is more than just toolstack connection—it’s a partnership. 🧡 Here’s what Survicate & HubSpot make possible: 🧡 Embed surveys directly in HubSpot emails for higher response rates, as customers can answer questions straight from their inbox, 🧡 Send personalized communication that resonates with your customers by segmenting your audience based on survey responses, 🧡 Trigger workflows based on survey responses—ask satisfied clients for reviews and quickly address negative feedback to reduce churn risk. On top of that, you can now also view Survicate data directly in HubSpot, and share insights from HubSpot to Survicate for automatic analysis and categorization. What words can’t describe, a visual can show—check out the video that’s playing at #INBOUND24, and get all that there’s to the deep integration of Survicate and HubSpot. Special thanks go to: Russell Bradley-Cook ⚡️, Jackie Valenzuela, Sejal Parikh, Roger Brown, Robyn N., Scott Brinker, thank you for making our partnership as great as it is. 🙌🏻 And BIG kudos to our team for making it all happen: Serhii Duzhych, Daniel Korczynski, Barbara Derkowska-Podhajska, Paulina Hryniewicz, Ada Wręga, Jarosław Brzozowski, Magdalena Kuncicka, Anna Belka, Mariusz Kowalczyk, Michał Krzeczkowski 🙌🏻 Survicate 🧡 HubSpot

HUGE news to share today - Unify's HubSpot integration is now LIVE 🚀🚀🚀 HubSpot customers using Unify can now see and use their HubSpot contacts, companies and deals in Unify Audiences, Playbooks and Exclusions. Why this is important  1) Speed-to-lead: you should be reaching your buyers in 15 minutes or less after a signal happens, a direct CRM integration is necessary for this 2) Rules of engagement: HubSpot lets Unify know who your customers and active deals are, so that we can follow your rules of engagement. 3) Audiences: build target account lists, triggers for automated warm outreach and more using data from your HubSpot contacts, companies and deals 4) Activities (coming soon): Unify will sync activities back to HubSpot automatically to ensure that your CRM is up to date with all sales activities This release is a 10x improvement for our customers who use Hubspot. I want to highlight 4 core principles that guided how we approached building this product: ➝ Read-syncing: our integration reads companies, contacts, and deals from HubSpot every 15 minutes, ensuring your data is always up-to-date ➝ Native integration: we've built our integration directly with HubSpot APIs and avoided third-party integrators to maintain maximum control over the product experience ➝ Using HubSpot fields: we map the fields you use in HubSpot (including custom ones) to let you construct audiences, build exclusions, and dynamically personalize emails ➝ Bi-directional (coming soon): records created for you by Unify will be written back to your HubSpot account to maintain it as your source of truth Huge shoutout to Fabian Wikstrom and Devin Plumb who led the charge for the eng team on this build, and to Hyewon Kim who led on design 🙏 We're so excited for you to try this. If you have any questions, leave them in the comments! More details here: https://lnkd.in/gfXn_u8n

How to get to #INBOUND24 when not going to Inbound ⤵️ 1. Partner up with HubSpot 🤝 2. Create a deep integration with them 🦑 3. Watch how the news get spread from your couch 🛋️ Easy as 1-2-3, so we did it 💁♀️

HG Insights has launched the HubSpot Connector, an integration that syncs technology insights to HubSpot #CRM so sellers and #marketers can understand their target companies with the necessary context. This new integration is just one of the many exciting plans for growth and development coming to fruition as we invest in our platform, expand our product offerings, and explore new solutions to better serve your go-to-market needs,” said Rohini Kasturi, CEO of HG Insights. “By connecting the HG Insights Platform to their HubSpot, teams can work off the same set of data without ever having to leave HubSpot, so they can spend more time talking to their target companies, running campaigns, and building their pipelines,” said Darcy Moss, Vice President of Product Marketing at HubSpot. https://lnkd.in/d4Sy-f5u

# Only put off until tomorrow what you are willing to die having left undone ## HubSpot's Strategic Partnership with Amplitude to Drive Sales Conversion Growth HubSpot, Inc. \(HUBS\) has recently made an exciting announcement, unveiling a strategic partnership with Amplitude. This collaboration aims to integrate their complementary capabilities, empowering businesses to enhance their sales performance. By providing detailed insights into user behavior and optimizing marketing efficiency, HubSpot and Amplitude are poised to drive sustainable revenue growth through a product-led approach. The strategic move by HubSpot showcases their commitment to innovation and leveraging data-driven solutions to help businesses succeed in today's competitive marketplace. With an emphasis on understanding user behavior, companies can make informed decisions that drive sales conversion and fuel their overall growth. Investors looking to capitalize on the potential stock growth resulting from this strategic partnership should take note. HubSpot's focus on strengthening its offerings and enabling businesses to improve their sales performance positions them well for future success. By aligning with Amplitude, a leader in behavioral analytics, HubSpot enhances its ability to deliver impactful marketing solutions that drive results. Don't miss out on the opportunities presented by HubSpot's strategic move. Act now to explore how investing in HUBS can align with your long-term goals, while also benefiting from the growth potential of the healthcare industry. #hsa #investing #healthcare #health #family #wellness 💪💰📈 \(Word count: 200\)

What HubSpot's $2B ARR Milestone Teaches Us About the Power of Solution Partners Just read a brilliant article by Jason Lemkin on SaaStr, “5 More Interesting Learnings from HubSpot at $2B in ARR,” and it’s packed with insights that underscore why HubSpot is leading the way in the CRM space and how this growth translates into opportunities for Solution Partners. Here are some standout takeaways and my thoughts on why this is fantastic news for both HubSpot users and partners: 1️⃣ 75% of HubSpot Customers are Onboarded by Solution Partners Three-quarters of HubSpot’s customers work with partners like us to make the most of their investment. This statistic reflects HubSpot’s trust in Solution Partners and the value we bring to clients, especially in customising and aligning HubSpot’s tools with unique business needs. It’s clear HubSpot recognises the importance of our role – a win-win for both customers and partners. 2️⃣ Sales Hub Outpaces Marketing Hub in Growth HubSpot’s Sales Hub is now growing twice as fast as its Marketing Hub, a key indicator of its competitive edge in the CRM space. From my experience, clients find Sales Hub’s ease of use and seamless integration with other tools appealing, especially compared to more complex systems like Salesforce or Microsoft Dynamics. It’s a testament to HubSpot’s commitment to creating user-friendly and deeply integrated solutions that can scale with businesses. 3️⃣ Over 70% of Customers Use More Than One HubSpot Product With 70% of customers purchasing two or more products, HubSpot’s suite is proving itself as an adaptable, scalable platform for growing businesses. Most start with Sales or Marketing Hub, but around half then extend to Service Hub or CMS, building their entire online presence on the HubSpot platform. This speaks to HubSpot’s focus on creating a unified ecosystem where departments can operate efficiently within one platform. 4️⃣ HubSpot’s Emphasis on Service and Flexibility This commitment to both service and product innovation is why HubSpot stands out. Whether businesses use one hub or all of them, they get access to a fully integrated solution tailored to their growth journey. For Solution Partners, this trend means our clients see the benefits and ease of expansion within HubSpot’s ecosystem, making it easier for us to align their setup with future growth plans. https://bit.ly/4fbTCzX

If you want to drive freemium to paid conversions in HubSpot, here's how you can do it: 1. Track User Behavior: Integrate HubSpot with your product (via APIs or tools like Zapier) to capture user activity, such as logins, feature usage, or time spent on the platform. • Store this data in custom properties within HubSpot. 2. Segment Users: • Create smart lists based on custom properties (e.g., “Active Free Users” or “High Feature Usage”) to identify potential upgrade candidates. 3. Automate Nurturing Campaigns: • Build workflows to send personalized emails based on behaviour, such as: a. Educational content about premium features. b. Trial extension offers for engaged users. c. Upgrade incentives for high-usage accounts. 4. Add Timely CTAs: • Include CTAs in emails and your landing pages encouraging users to explore premium features or upgrade their account. 5. Analyze Conversion Trends: • Use HubSpot’s reporting tools to measure email open rates, click-through rates, and conversion rates, optimizing campaigns based on performance. #hubspot #freetrial #conversion #customerlifecycle