CXM Today’s Post

HubSpot released 113 updates in September 2024. HubSpot admins and their managers can clear time on their calendar to review them all and see which ones are available to them and most beneficial. Or... You can visit MarTech, where Tyler Samani-Sprunk boiled the 113 updates down to 15, including nine for managers and six for admins. Which one sounds like a better use of your time? Get the breakdown of the most impactful September updates 👇 https://lnkd.in/gaDFUpum #hubspot #martech #marketingops #marketingoperations #marketing

Scaling marketing without sacrificing personalization—it’s possible. 🤝 HubSpot’s automation features help you efficiently engage leads throughout the buyer's journey. Here's how: 💌 Tailor messaging to prospects' unique needs. ⏰ Send the right content at the right time, automatically. 📬 Increase open and conversion rates with smarter workflows. Ready to take your lead nurturing to the next level? Full guide here: https://lnkd.in/eaPi-sDp #MarketingAutomation #LeadNurturing #HubSpotSuccess

🚀 𝐖𝐡𝐲 𝐇𝐮𝐛𝐒𝐩𝐨𝐭 𝐢𝐬 𝐚 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫 𝐢𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 🚀 As digital marketers, we’re always on the lookout for tools that can streamline processes, foster growth, and enhance customer relationships. HubSpot has emerged as one of the most powerful platforms that is helping businesses succeed at scale. Here’s why: 🎯 𝐀𝐥𝐥-𝐢𝐧-𝐎𝐧𝐞 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦: HubSpot integrates marketing, sales, and customer service into a single platform. This holistic approach reduces the need for multiple tools and makes managing customer relationships seamless. 📊 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: With HubSpot, every action is tracked, providing deep insights into customer behavior, campaign performance, and sales funnels. This empowers businesses to make smarter, data-backed decisions. 💡𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 & 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: HubSpot’s automation tools allow businesses to scale personalized communication, from email sequences to social media posts, ensuring every customer feels valued. 📈 𝐋𝐞𝐚𝐝 𝐍𝐮𝐫𝐭𝐮𝐫𝐢𝐧𝐠 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧: The platform’s lead nurturing capabilities ensure that no lead is left behind. With its robust CRM and advanced segmentation, businesses can convert leads into loyal customers more effectively. 🤝 𝐈𝐧𝐛𝐨𝐮𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: HubSpot is synonymous with inbound marketing. Their philosophy of creating valuable content that attracts, engages, and delights customers has set the standard for modern marketing. 🌍 𝐆𝐥𝐨𝐛𝐚𝐥 𝐑𝐞𝐚𝐜𝐡, 𝐋𝐨𝐜𝐚𝐥 𝐈𝐦𝐩𝐚𝐜𝐭: Whether you're a startup or an enterprise, HubSpot’s scalability means it can grow with your business, providing tailored solutions for every stage of your journey. For digital marketers, 𝐇𝐮𝐛𝐒𝐩𝐨𝐭 is not just a tool—it’s a strategic partner that can help take your marketing efforts to the next level. #Marketing #HubSpot #InboundMarketing #CustomerEngagement #DigitalTransformation #CRM #Automation #LeadGeneration #MarketingTools

When TSL Marketing needed a way to connect #ConnectWise and #HubSpot, we stepped up with a solution that didn’t just solve a problem—it created opportunities. ✨Annual recurring revenue ✨ 25+ happy clients onboarded seamlessly ✨ Recognition from ConnectWise itself If you’re thinking about transitioning to HubSpot or supercharging your CRM tech stack, I’d love to chat! Let’s make integration headaches a thing of the past. 📖 Check out the full story here! #IntegrationMatters #HubSpot #ConnectWise

Our work with TSL Marketing showcases how we're empowering HubSpot partners to scale their businesses and boost their valuation by adding recurring revenue streams. 🚀 As the #HubSpot ecosystem grows more competitive, agencies are realizing the need to specialize in verticals or niches to stand out. That's exactly where these opportunities come in. It's a perfect partnership 💍: Agencies bring us their industry-focused solutions (like TSL's HubSpot <> ConnectWise integration), we collaborate to create the ideal product and list it in the marketplace, and the agency uses their marketing expertise to generate leads. It's a win-win, and it's the future of how HubSpot Solutions Partners and App Partners will achieve success together.

🎁 There's nothing I love more than sharing product release updates!!! 🎁 These latest platform updates from Octane11 are so good and will help our B2B marketer clients drive better performance, extract more insights, and save more time than ever...so they can deliver the most impact possible. Here are some highlights: 💡 Key Moments: See the entire account journey with critical touchpoints called out like "First Marketing Engagement" or "First Form Fill" 🚦 Account Stages: Create super actionable groups of accounts, like "High Intent Accounts with No Marketing Engagement" or "Form Fillers That Have Not Been Engaged by Sales" 🪄 Account Scenarios: Find those "needle in a haystack" accounts that are ideal for prospecting or that prove marketing impact like "Accounts with Marketing Engagement Before a Sales Action" 🤝 HubSpot CRM: We're seeing more and more large enterprises choosing HubSpot for their CRM and we're excited to support full integration with this powerful tool. These are some great additions...and we have a ton more in store for the coming quarter. If you're interested in learning more, hit me up for a live demo! HT: Bombora, HubSpot

🎉 From Frustration to Success: SyncMatters x TSL Marketing = CRM Integration Magic 🚀 When TSL Marketing 's clients hit roadblocks with clunky integration tools and ConnectWise data, they turned to #SyncMatters for a solution. The outcome? Pure transformation: ✨ A seamless bridge between ConnectWise and #HubSpot ✨ Streamlined operations, stronger marketing, and revenue growth The Results Speak for Themselves: 💰 Annual recurring revenue for TSL 📈 25+ clients onboarded without a hitch 🏆 Recognition from industry leaders like ConnectWise But this is more than just numbers—it's about: 🤝 Building lasting partnerships 🌟 Unlocking new opportunities 📈 Laying the foundation for long-term growth Thinking about HubSpot? Or optimizing your tech stack? SyncMatters is the integration partner you’ve been waiting for. 🔗 Read the full success story here! https://lnkd.in/eWBNbQZ8 Let’s make integration easy, together. 💡

🤩 How to run Account-Based Marketing (ABM) in HubSpot 🧡 HubSpot is highly suitable for ABM if you configure it accordingly — and integrate the tools that accommodate an ABM process in full 💡 My top 3 recommendations to run a smooth HubSpot ABM setup that lands you meetings and deals with ideal clients: 1️⃣ Make your CRM ABM-ready Automate life cycle stage progression and configure the prospecting workspace. Find the full webinar on this in the 2nd comment👇 2️⃣ Set up your account research and Sales Nav syncing process Use Surfe or Hublead. Run and even automate account mapping in HubSpot with OrgChartHub Ltd . Look for the explainer video in the 2nd comment. 3️⃣ Develop your ABM campaign process Capture it in a blueprint. Find the full explainer video in the 2nd comment. Setting up these processes will lead to marketing & sales alignment and a highly coordinated way of reaching target accounts and following up on leads generated. Learn how to sync from Sales Nav to HubSpot via Surfe on the upcoming LinkedIn Live webinar that Surfe CEO David Chevalier and I are running: 🗓️ Tuesday January 21st ⏰ 16:00 📍LinkedIn live 👆 Find the waiting list sign-up link in the 1st comment 👇 #ABM #HubSpot

🌟 Effective Go-to-Market Strategies for SaaS 🌟 In the competitive world of Software as a Service (SaaS), a well-planned Go-to-Market strategy can make the difference between success and failure. Here are some key tips to develop a winning strategy: Know Your Audience: Deeply understanding your ideal customer is fundamental. Conduct market research to identify their needs, challenges, and preferences. Use this information to segment your market and tailor your messages. Define Your Value Proposition: What makes your product unique? Develop a clear and compelling value proposition highlighting your SaaS's specific benefits. Ensure you communicate how it effectively solves your customers' problems. Choose the Right Distribution Channels: Select the marketing and sales channels that best fit your audience. From digital marketing (SEO, SEM, social media) to direct sales and strategic partnerships, each channel should be evaluated based on its potential impact. Create a Comprehensive Marketing Plan: Develop a multichannel marketing strategy that includes email marketing campaigns, educational content (blogs, webinars, ebooks), and referral programs. Use data analytics to adjust and optimize your efforts continually. Implement an Effective Sales Process: Design a sales process that is scalable and repeatable. Train your sales team to communicate the value of your SaaS effectively and close deals more quickly. Offer an Exceptional Customer Experience: From product demonstrations to post-sale support, every customer interaction should be flawless. Excellent customer service can generate loyalty and referrals, driving long-term growth. Measure and Adjust: Use analytics tools to track the performance of your campaigns and sales process. Adjust your strategy based on the data to ensure you are meeting your goals. 🌐 An effective Go-to-Market strategy for SaaS requires a deep understanding of the customer, a clear value proposition, the right choice of channels, a robust marketing plan, an efficient sales process, and a focus on customer experience. By continually measuring and adjusting, you can optimize your efforts and ensure sustained growth for your company. #SaaS #GoToMarket #MarketStrategy #DigitalMarketing #Sales #CustomerExperience #Growth

🚀 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐮𝐩 𝐲𝐨𝐮𝐫 𝐁2𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐠𝐚𝐦𝐞 𝐢𝐧 2024? Account-Based Marketing (ABM) is where strategy meets precision—and HubSpot is your powerhouse tool to make it happen! 𝐈𝐧 𝐨𝐮𝐫 𝐥𝐚𝐭𝐞𝐬𝐭 𝐛𝐥𝐨𝐠, 𝐰𝐞 𝐝𝐢𝐯𝐞 𝐝𝐞𝐞𝐩 𝐢𝐧𝐭𝐨 𝐡𝐨𝐰 𝐇𝐮𝐛𝐒𝐩𝐨𝐭 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐦𝐚𝐬𝐭𝐞𝐫 𝐀𝐁𝐌. From personalized content to seamless marketing-sales alignment, we cover the essentials to land those high-value accounts. Curious about the best ABM tools, integrations, and the latest AI-based features like HubSpot, Apollo.io, ZoomInfo, Sendspark and Breeze AI? We’ve got you covered! Check it out to learn more 🎯 https://hubs.li/Q02TbZsy0 #ABM #HubSpot #B2BMarketing #MarketingStrategy