Corey Keating’s Post

How long do you need to market your business? Until you shut down or sell it. → Marketing never stops. It extends for the lifetime of your business. Once you make this mindset shift, marketing will feel less like a chore… …and more like an income-generating activity. 

Confessions of a CMO: Shutting Down Your Marketing Could Be Beneficial. Here’s why: ✅people don’t buy WHAT you do ✅they buy WHY do it ✅marketing is your HOW If your business is obsessed with HOW to get more leads, more customers, and more sales without knowing and living their authentic WHY, your customers will see right through it. Instead, become obsessed with your WHY first. Your WHY is the heart of your business. This is your branding. Marketing is how people find, try, fall in love, and become your biggest advocates. Doing marketing without having clearly defined branding is like writing a love letter “To whom it may concern.” In this case, stop doing marketing. Get back to the roots. Figure out your branding first. To know thyself. To know thy business. 🧌 What is your WHY? Leaving mine in the comment section 💬

Investing in Your Future 🌟 Think of marketing as planting seeds for future growth. The efforts you put in today will yield results tomorrow. It’s about building a strong foundation for your business’s future success. Remember, every successful business has a robust marketing strategy at its core. Final Thoughts 💡 Marketing is not just about selling; it’s about building relationships, understanding your market, and positioning your business for long-term success. By investing in marketing, you’re investing in the future of your business. Embrace it, and watch your business thrive!

Here’s the raw deal: marketing isn’t a one-shot wonder. It’s about testing, failing, learning, and going at it again. Too scared to try new strategies? That’s where you’re dropping the ball. Jack Canfield said it best, 'Don't worry about failures; worry about the chances you miss when you don't even try.' Every missed test is a missed opportunity to hit your sweet spot with customers. So, let’s get real about this—embrace the tests, embrace the fails, and find your win. Your business deserves that shot.

Focus is like butter: the more you spread it, the less impact it has. As a head of marketing, I tend to refuse 50% of any new initiatives. If you keep saying yes, you're setting up yourself for failure. #business #marketing

Everyone's marketing nowadays is the same.. I'm sure you've seen this before. 1. Look how easy! 2. Look how instantaneous! 3. Look how incredibly rewarding! Unfortunately, this is giving us humans a tough reality and it's hurting your business reputation. How can you be different in your marketing? Be honest.

Don't underestimate the power of marketing! If people don't know about your business, they won't choose you. Ever noticed how clients can become friends faster than friends become clients? That's why marketing is key! Without it, your business won't thrive. Let's get noticed and start making bank!

Something we see time and time again... Business owners throwing money into marketing without making sure their internal structure can actually handle and retain clients and employees that come from growth, expansion, and increased volume. Don't get us wrong, marketing is one of the best things you can do for your business. In fact, it's necessary for survival. But if all your money is going into marketing, what's left for you? For your employees? For their continued education and training? The most important thing you can do is have a plan for growth. A plan to scale. And a marketing plan that matches these efforts. Not sure where to start? We can help. Just tap the link to get started! www.stillwellandco.com

Here’s the raw deal: marketing isn’t a one-shot wonder. It’s about testing, failing, learning, and going at it again. Too scared to try new strategies? That’s where you’re dropping the ball. Jack Canfield said it best, "Don't worry about failures; worry about the chances you miss when you don't even try." Every missed test is a missed opportunity to hit your sweet spot with customers. So, let’s get real about this—embrace the tests, embrace the fails, and find your win. Your business deserves that shot.