CosmeticBusiness’ Post

🌟 [5 Tips to prepare your COSMETIC 360 participation in 2025] 🌟 1 - Book your booth early 📍: The earlier you register, the best location you will have! 2 - Select your innovation 💡: Each exhibitor must present a new innovation every year. The COSMETIC 360 Awards rewards exhibitors' best innovations, judged by a professional jury composed by international press. 3 - Personalize your booth 📝: A well-designed booth will ensure the success of your exhibition; so, prepare your visuals and make your mark. 4 - Boost your communication 📢: Share your participation on social media, on your website, and by email to inform your partners and clients. 5 - Schedule your meetings in advance 📅: Use the COSMETIC 360 app to arrange key meetings and maximize your time.

Great tips here:

🌿 Considering Exhibiting at Natural Products Expo West? Here's Why You Might Want to Wait 🌿 Thinking about showcasing your CPG brand at Natural Products Expo West? While it's undoubtedly a fantastic opportunity, here are a few reasons why waiting might be a strategic move: 🚦Market Research: Take the time to conduct thorough market research and refine your product offering. Waiting allows you to gather valuable insights and ensure that your products align with consumer preferences and market trends. 🚦Brand Development: Use the time to strengthen your brand identity and messaging. Waiting gives you the opportunity to refine your brand story, packaging, and positioning to stand out in a crowded market. 🚦Networking Preparation: Build relationships and connections within the industry before diving into a large-scale event. Waiting allows you to network strategically, establish partnerships, and potentially secure valuable distribution channels. 🚦Financial Planning: Exhibiting at Natural Products Expo West can be costly. Waiting allows you to plan and budget effectively, ensuring that you have the resources to make the most out of your investment. Product Optimization: Take the time to fine-tune your product formulation and production processes. Waiting allows you to address any quality control issues and ensure that your products meet the highest standards. 🚦Honorable Mention: Additionally, by waiting to exhibit, you can take advantage of opportunities to walk the floor and observe what other brands are showcasing. Are there any brands similar to yours? How are they positioning themselves and engaging with attendees? This firsthand insight can inform your strategy and help you differentiate your brand effectively. By waiting to exhibit at Natural Products Expo West, you can position your CPG brand for greater success and make the most out of this premier industry event. 🤔 Have you attended Natural Products Expo West before? What insights did you gain from walking the floor? Share your experiences in the comments below! #CPG #NaturalProductsExpoWest #BrandStrategy #MarketInsights #Networking #BrandDevelopment #FinancialPlanning #MarketResearch

📆 Does your calendar feel a bit overwhelming during expo season? Trying to balance 'day to day' responsibilities with full expo days can seem like a daunting task. 💡 We felt the same way - so our JPG Talent team put their heads together and compiled their most effective tips to help before, during and after trade shows. Learn how to effectively prioritize your schedule, strategically staff your booth, successfully stand out on the floor, and purposefully manage your leads after the event. 👀 Take a peek through our latest blog article, and make the most of your expos without overextending your team or yourself. 👉https://hubs.li/Q02nb4Ys0 #JPGTalent #FoodandBeverage #ExpoWest

It's that time of the year again! 📅 The expo season of survival. Our colleagues at JPG Resources - Food & Beverage Innovation put together a smart and resourceful survival guide... to make the most of your time without overextending yourself or your team. Read on for seven key tips. 🎯 https://lnkd.in/gWxwNxsH #foodandbeverage #foodinnovation #productinnovation

Are you planning to visit Cosmoprof Worldwide Bologna in March? Check COSSMA Digital, read about what's new and get your #discounted #ticket to attend the show! The 2024 edition of Cosmoprof Worldwide Bologna, from 21st to 24th March, is set to be an unmissable #experience for #suppliers, #manufacturers, #brands , #buyers, #distributors, #retailers, and #operators interested in new #solutions for their #businessdevelopment targeting the #cosmetics and #personalcareindustry. The #global #cosmeticsindustry is valued at $427 billion, according to the 2023-2027 #beauty #report by the analysis company McKinsey & Company. This #turnover is expected to increase by 6% annually, reaching $580 billion by 2027. Now in its 55th edition, the leading #B2Bevent is still recognized as a unique #kaleidoscope to discover the industry’s transformation. It excels in both #excellent #quality of its exhibition offer and the most interesting innovations from around the world, as well as inspiring #training sessions hosting prestigious #experts and #opinion leaders. Additionally, specific #digitalservices tailored to individual needs and the expertise of a highly qualified team help #stakeholders build new business relationships and projects. #Cosmopack is the leading international event fully dedicated to the entire #supplychain of the cosmetics industry: #ingredients and raw materials, #contractmanufacturing and #privatelabel, #packaging, #applicators, #machinery, #automation and #fullservice solutions. It is the only trade show among competitors collecting all #segments of the supply chain under one roof. The conjunction with Cosmoprof Worldwide Bologna facilitates the connection between #suppliers on one side and #finishedproduct brands on the other. Curious? If you want to visit the show, Dorothea Michaelis and Kathrin Köhler geb. Wölfle of COSSMA Digital is more than happy to share with you a dedicated discount code which will allow you to #access the show at a discounted rate. We are very much looking forward to meeting you in #Bologna! For details, check: https://lnkd.in/e2fPXxVx

“Why Exceptional Customer Service Elevates Your Exhibition Stand” Attract and Engage: Your exhibition stand is the first impression visitors have of your brand. A well-designed stand draws them in, turning passersby into potential leads. Cost-Effective Marketing: Trade shows allow multiple strategies in one place—brand promotion, research, product launches. It’s a marketing powerhouse. therefore, no one wants to ruin this image. Brand Positioning: Your stand reflects your brand’s values. Positive experiences lead to loyalty and repeated sales. Moreover, it is a Face-to-face interactions build trust. Handshakes beat cold calls any day. Results: Immediate Feedback while attendees share insights, you can use them to enhance satisfaction and increase brand equity. Showcase Culture:Your stand embodies your company’s soul. Authenticity resonates. Remember, exceptional service isn’t an expense; it’s an investment in your brand’s success. 🌟 #exhibition #GITEX #GULFOOD #MARKETING #CUSTOMERSERVICE

🌟 Exciting times ahead as Cosmoprof Bologna kicks off this week! 🌟 With numerous brands and partners flying in for the show, there's a palpable buzz in the air. Especially noteworthy is the growing interest from brands seeking expansion into the APAC market and distributors eager to onboard the right brands. If you're among the attendees at Cosmoprof Bologna this week, 🇮🇹✈️ drop me a DM with "Bologna". Let's seize the opportunity to connect and delve into the vast potential of the APAC region. From delving into cultural nuances to navigating regulatory landscapes and forging strategic partnerships, there's a wealth of possibilities waiting to be explored. 💄💼 #CosmoprofBologna #BeautyBusiness #APACExpansion #CosmeticsIndustry #SkincareInnovation

Beauty Bulb is thrilled to have an outstanding lineup of world-renowned retailers, distributors and industry experts join us at our inaugural Beauty Bulb Live, a 24-hour virtual tradeshow taking place all day on September 26th 2024. We are especially proud to be joined by the Independent Beauty Association (IBA) from the USA. Join us to gain valuable insights from Eber Bodmer • MPS who will be hosting an informative session on "Insights into Effective Marketing for US Consumers." Here's why beauty and wellness brands should attend: Global Exposure: Connect with international stockists, distributors, investors, media, and service providers. Expert Insights: Learn from a long list of industry professionals and leaders. Networking Opportunities: Grow your beauty and wellness brand with new business opportunities. Whether you are a beauty or wellness brand looking to expand your reach, learn from the best, or connect with key players in the industry, this is an event you don't want to miss. 🔗 Register Here: https://lnkd.in/es-kp_Yb #BeautyBulbLive #IBA #VirtualTradeshow #BeautyIndustry #BeautyBrands #BeautyRetail

Good Morning x Regulatory and compliance support for brands is the topic that we get asked about the most after sales and commercial strategy. Kamal Kaur, Founder of The Cosmetic Regulator will be hosting a virtual webinar on global compliance at Beauty Bulb Live. Exhibitors and attendees can watch this webinar and over 20 others during our virtual event and for one month after the show has closed 🗣️🌎 💄 Details and links are below x