Cosmoprof North America’s Post

The Estée Lauder Companies Inc. continues to lean into Amazon as a key growth channel with the launch of Dr.Jart+ Last week I highlighted the success of Clinique launch on Amazon and it appears the same strategies have been replicated in the launch of Dr. Jart+ too. https://lnkd.in/eXiDccEy Dr. Jart+ is making a splash on Amazon, and if you haven't yet encountered one of their ads on Amazon while shopping for beauty or personal care products, you will soon. According to our colleagues at SmartScout, their Cicapair Tiger Grass Correcting Treatment is already nearing a quarter of a million dollars in monthly revenue. With the brand now managing sales directly, taking over from third-party sellers, this revenue is expected to increase further. One particularly effective strategy that Dr. Jart+ is employing is integrating their TikTok success into their Amazon marketing narrative. Dr. Jart+ has leveraged the existing reviews accumulated by third-party sellers, but is now elevating the brand, reaching new audiences, and expanding their presence on Amazon. #AmazonLaunch #DrJart #AmazonBeauty

🎯 Unlocking Sales with Strategic Product Reviews! Ever wondered how to turn trending products into top sellers on Amazon? It’s all about timing and strategy. By focusing on high-demand items like cooling towels during peak seasons, you can maximize your impact. Discover how understanding long-tail keywords and leveraging product variations can skyrocket your sales. Let’s make the most of this summer's heat! ☀️💸 #AmazonInfluencer #EcommerceStrategy #ProductReviews

"How can I launch on Amazon without damaging our distributor relationships?" One of the most common questions I get asked when speaking to brands, here's how I approach it and make sure those long-standing relationships stay healthy. 1. Transparent Communication: The Keystone of Trust Start by having open, honest conversations with your distributors. Share your vision for Amazon, emphasizing how this expansion is a win-win, designed to elevate brand awareness and drive demand across all channels. Position Amazon not as a competitor but as a complementary platform that enhances brand visibility and market reach. 2. Strategic Segmentation: Crafting Exclusive Avenues Craft a strategy that delineates product offerings, allocating exclusive items or variations for Amazon and your distributors. This segmentation ensures that your distributors retain a unique value proposition, mitigating direct competition and preserving their exclusive appeal. 3. Collaborative Marketing: A United Front Stacking up dedicated marketing with exclusive product offerings drives customers to purchase on multiple channels, meaning the extra Amazon demand drives a halo effect across all sales channels, and at the same time, existing brand-loyal customers are able to find new products within Amazon exclusively. This not only strengthens your relationships but also amplifies your overall brand presence. 4. Data-Driven Decisions: Shared Insights for Mutual Growth Amazon can be a goldmine of consumer data. Share these insights with your distributors to help them optimize their sales strategies. This collaborative approach to data utilization can foster a sense of partnership and shared success. 5. Brand Protection: Your Shield Against the Market's Whirlwinds Leverage Amazon's Brand Registry to protect your brand integrity across all platforms. This not only safeguards your brand on Amazon but also reassures your distributors that their reputation is in safe hands by keeping the open market free of copycats and counterfeits. In essence, launching on Amazon shouldn't be a solo voyage but a collaborative journey with your distributors. By fostering transparency, strategic differentiation, collaborative marketing, shared insights, and robust brand protection, you can ensure that this expansion strengthens, rather than strains, your existing relationships. Embark on your Amazon adventure with confidence, knowing that with the right approach, you can amplify your brand's success without compromising the distributor alliances that have fueled your journey so far. #AmazonStrategy #BrandExpansion #DistributorRelationships #EcommerceExcellence #StrategicMarketing

It's tough when you can't grow your brand. This past week on our page, we have shared some tips from Ave7's Shannon Roddy on how to elevate your brand and be defensible. Join us tomorrow, LIVE, at 3:45 EST on LinkedIn when we interview Shannon and hear even more tips on how you can grow and maintain a successful brand. Book a call with us 👉 https://lnkd.in/eDq6NJDF⁠ ⁠ Subscribe for more Ave7 tips 👉 https://lnkd.in/e_QHm9Fv⁠ ⁠ #amazon #amazonseller #ecommerce

A little help can go a long way! Check out this success story from Jessica Kim who trusted me with their Amazon Private Label market research and product listing needs. Together, we launched a product. 🙌📈 #CaseStudy #HappyClient #VirtualAssistantSuccess #SuccessStory #ClientLove

"🌟 As a dedicated Amazon Private Label VA, I help bring your brand vision to life! From in-depth product research 🔍, sourcing the best manufacturers 🏭, and creating a unique brand identity ✨, to optimizing listings for maximum visibility 🛍️ and sales growth 📈. I manage everything so you can focus on scaling your business! Whether you're just starting out or looking to elevate your existing products, I’m here to ensure success at every step. Let’s turn your ideas into best-sellers! 🚀💼 #PrivateLabelVA #AmazonSuccess #BrandBuilding #EcommerceExpert #AmazonFBA #ProductSourcing #ListingOptimization #BrandGrowth #AmazonConsultant #ProductLaunch #FBAExpert #AmazonListing #KeywordOptimization #SalesBoost #EcommerceStrategy #BrandManagement #AmazonProductResearch #SellerCentral #PrivateLabelGrowth #MarketDomination #AmazonSelling #EcommerceBusiness"

Live from #prospershow2024: keynote by DUDE Wipes. Huge brand in the US. Very inspirational keynote. What I noted: - blue ocean: finding a part of the market which is open (here replacing toilet papers by “baby wipes” type of products for adults) is so strong. No competition and a chance to establish a brand. When you find a blue ocean you are incredibly lucky. - love and hate: as a brand if you want to be significant and grow brand lovers you need to accept and even welcome haters. If there is hate there is love somewhere else. For example if people scorn your products accept that, others will step up and share their love - build a brand: know why you are different in terms of features (the left part of the picture) and in terms of values (the right part). People will love (or hate) strong personalities. Don’t be afraid of being yourself (but make sure you really who you / your brand is) - but sometimes you start a brand with an idea, however “a brand is what people say about it, not what it says”. So you have to listen and ride the wave. - start selling on Amazon to build your brand and then expand to other retailers / physical retail #amazon Amazon Ads Partners

🚀 Ready to Level Up Your Amazon Game? Let’s Talk Brand Approval! The Amazon marketplace is booming, and everyone wants a piece of the pie. But here’s the kicker: **You need brand approval** to sell many products. So, how do you convince brands to let you become a third-party seller? Let’s dive in. ➜ **Know Your Value**  » Brands want partners who can boost their visibility and sales.  » Do your homework—show them your marketing skills, previous successes, and how you plan to position their products. ➜ **Create a Compelling Pitch** » Your pitch should focus on mutual benefits.  » Highlight your strategies for driving traffic, managing customer service, and maintaining their brand integrity. ➜ **Build a Solid Reputation** » Brands are wary of sellers with poor ratings.  » Cultivate positive feedback on your current platforms—showcase your professionalism and reliability. ➜ **Be Transparent** » Share your plan openly.  » Explain how you’ll handle inventory, pricing, and fulfillment. Brands appreciate sellers who are straightforward and honest. ➜ **Leverage Existing Relationships** » If you already have connections in the industry, use them!  » A referral from a trusted source can go a long way in gaining brand trust. 📈 **What’s in It for You?** - Brand partnerships can skyrocket your sales.  - You'll gain access to exclusive products and promotions that boost your credibility. ✍️ **Take Action Today!** - Draft your pitch and start reaching out to brands.  - Remember, persistence is key—don’t get discouraged by rejections! 📌 Tag someone who’s ready to take on the Amazon marketplace!

Resellers can appear to be a neat solution for brands - allowing you to side step all the operational hassles of managing your own Amazon and retail marketplace channels. But there are downsides. Great blog covering pros and cons by my colleague Julie Spear

A glimpse into something exciting coming up. We took the top 20 best selling products and their consumer reviews from Amazon. This is all public information on Amazon. Few of the questions that we asked were. 1. What are the top 5 reasons people are consuming the category? While it might be obvious to brand owners and marketers, we were looking for any outliers and one did emerge. 2. We also asked top 5 things people disliked, there were a couple of things were we were curious about, we dug deeper into those 2 to understand them better. 3. We conducted an experiment, if we were to launch a brand that was targeted against the category bestseller, given our product delivers, are are any areas of consumer dissatisfaction that we can use for advertising. What we found out was super interesting, also, this took 15 minutes to do! #d2cbrands #performancemarketing #advertising