Cotswold Fayre | B Corp’s Post

Has anyone seen any Christmas packaging in the shops yet? We’re 3 months away so there’s no doubt it’ll be showing up soon! While we hate to mention Christmas so early, we’re bringing it up for a good reason. Seasonal packaging. Companies have to spend months planning their Christmas campaigns. Apparently, 1 in 4 retailers start displaying festive products as early as August… Have you started yet? Festive packaging is key to increasing market share and boosting your brand image. So you need to plan way ahead to get everything ready in time! Lifestyle’s Steve Brownett-Gale spoke to Packaging Digest about the benefits of seasonal packaging. Discover why you should make your packaging more Christmassy: https://lnkd.in/dggnE6G7 #Christmas #SeasonalPackaging #PackagingDesign #ChristmasPackaging

Helpful tips to avoid turning your Black Friday into Brown Friday! Well done, Mr. Rooter® Plumbing and Neighborly®! Cc Notified

Memorial Day weekend could see slightly higher spending this year than last.  That’s according to market research firm Numerator’s survey of over 5,500 consumers, which found that 68% of Memorial Day shoppers plan to spend under $100 on their holiday supplies, and nearly a quarter (23%) expect to spend more this year than they did last year. #consumerinsights #retailsales #memorialday

What is on your grocery list this Memorial Day, What are you shopping for this season. A few insights and tidbits this early holiday season.

Way back when, in my Liverpool ONE marketing team days, Christmas planning was a massive operation with months of meticulous prep, late nights and it was all hands on deck! But I know that for smaller brands, it’s not quite the same. Sometimes, you're busy spinning a million plates and the season just creeps up on you, and suddenly it’s ‘Jingle-oops!’ 🎄✨ If you’re feeling under-resourced, under-prepared, and under the cosh, don’t worry. With a bit of quick thinking and creativity, you can still launch an impactful festive campaign. I’ve put together some top tips (I hold my hand up - I did this today, I’m late to the party myself this year!) for those last-minute festive wins so you can still make this season count ✨ If you’re feeling a bit overwhelmed, remember - Owl & Hare Marketing is here and we'd be happy to help! #ChristmasMarketing #SmallBusinesses #SmallBusiness #LastMinuteMarketing #OwlAndHare #FestiveSeason #ChristmasCampaigns

Get ready for the Thanksgiving rush! Here are tips to make sure your store runs smoothly on the big day.  #ThanksgivingRush #CustomerExperience #Thanksgiving2024 #thanksgivingdeals

Sweet Blooms & Chocolate Dreams: Creating the Perfect Mother's Day. Consumers are spoilt for choice when choosing gifts for the event, with promotions across multiple categories. Gifting drove Mother's day sales in 2024. Let's not forget that Mother's day fell on the 19th March last year when we had a double bank holiday weekend for St Patrick's day. This year it was more of a stand alone event and Grocery sales out-performed in value and volume compared to year to date. Next year Mother's day falls on the 30th March when the weather may be slightly better allowing for more opportunity for alfresco dining thereby boosting food & drink sales. Also let's not forget opportunities for personal care/health & beauty categories with the increased motivation of selfcare and for Mother's and others to treat themselves there is huge potential in this space for affordable treats. #NIQ #Insights #Consumer

Is it too early? I bet you think it's too early!! Don't worry, we don't have the Christmas decorations up just yet at Upperlands Coffee Company; but we are putting the word out if you want any commercial orders for Christmas now is the time to think about placing an order. Coffee makes a popular employee or customer gift for the festive season, either as a standalone gift or a fab addition to a Christmas hamper, especially when it is the freshest, local, hand-roasted coffee. Please get in touch to discuss options

The economics of Memorial Day The unofficial start of #summer and a reason for retailers to offer mega-deals (a more serious post will follow tomorrow)... ▪️57% of Americans plan to celebrate (Numerator) ▪️AAA predicts the second highest #travel forecast for Memorial Day since 2000 with 43.8 million people traveling ▪️Food and alcoholic #beverages are the top 2 categories on shopping lists ▪️Beer is the top choice for alcoholic beverages at 76% (those planning to buy alcohol) ▪️Gen Z is twice as likely to choose hard seltzers or canned cocktails (88% vs. 35% avg) while Boomers are more likely to choose wine (51% vs. 42% avg) #Food and #beer prices although starting to stabilize are still up from last year: 🥩Steaks have increased in price 6.5% YoY 🍔Ground beef increased in price 6% YoY 🌭Hot dogs increased in price 7.1% YoY 🍻Beer prices increased in price 3% YoY Later today my husband and I will be taking a trip to Costco Wholesale to shop for the #BBQ we will be hosting. Costco on a Friday afternoon is not for the faint of heart. Wish us luck! I’m looking forward to our tri-boro #parade on Monday. Attending has become a new family #tradition for us. The kiddos love watching all the #trucks, emergency workers, and #veterans parade through town. What retailers do you think speak to Memorial Day well? How do you plan to celebrate and honor the lives of our #heroes? Spending more or less? Is your basket going to be comprised of more #privatelabel #brands or #national brands? Stay tuned – tomorrow I’ll be sharing a letter from my Great-Uncle who lost his life in service to our country. Dated 1943. #memorialday

This video stopped me in my tracks 🙃 This time of year, between Black Friday, Cyber Monday, the new Jaguar ad and the rush to create the “perfect” Christmas, we’re forgetting about the slow alternatives. 89% of shoppers say they would be loyal customers of a brand associated with a good cause. People are questioning and expecting more from the brands they shop from. Here are five alternative ways to set your brand apart, raise awareness, and potentially peak the interest of customers this season: 🧡 Invite your customers to shop small this Black Friday. Celebrate the creativity of independent businesses, with campaigns like Holly Tucker MBE‘s Colour Friday campaign. A revolution against big retailers & over consumption. 💛 Donate a portion of the profits you make over this period to charity or a particular cause that’s close to yours or your customers’ hearts⁠ ⁠ 💙 Run an alternative campaign - prompt people to do activities outside of shopping, perhaps learning a new skill, volunteering or just getting outdoors 💜  Some brands have actively chosen to shut their doors on Black Friday and Cyber Monday and instead spend the time together as a team 💚  Share sustainable tips with customers which help your products last longer or offer tips to reduce waste Which one of these could you add to your marketing over the December period? 🎥 Thanks to the comedy genius behind this original video - Simon Brodkin