Coty’s Post

Embracing Beauty: The Heart of Personify Beauty 💖 Welcome to the vibrant world of Personify Beauty, where every shade of uniqueness is celebrated! Picture a warm, inviting space that feels like a cozy haven for self-expression. 🌼 With an extensive range of beauty products, from rich foundations to vibrant lip colors, Personify Beauty is designed to cater to all skin tones and types. Here, diversity isn't just acknowledged; it's revered. At the core of Personify Beauty is a commitment to inclusivity. The brand recognizes that beauty is not a one-size-fits-all concept. Instead, it champions the idea that every individual should feel seen and valued. By collaborating with diverse models and influencers, Personify Beauty showcases real people with real stories. Their campaigns highlight the beauty of authenticity, encouraging everyone to embrace their true selves, blemishes and all. ✨ Sustainability is another cornerstone of Personify Beauty's mission. The brand prioritizes eco-friendly practices, using recyclable packaging and ethically sourced ingredients. They believe in beauty that not only enhances one's appearance but also respects our planet. 🌍 This commitment resonates with consumers seeking to make responsible choices without sacrificing quality or style. Furthermore, Personify Beauty fosters a strong community. Through social media platforms, they engage with their audience, offering tips, tutorials, and a space for sharing personal beauty journeys. This interaction cultivates a sense of belonging, reminding everyone that they are part of a larger narrative. In a world often dominated by unrealistic beauty standards, Personify Beauty stands as a beacon of hope and empowerment. They inspire individuals to celebrate their unique features, promote self-love, and encourage a more inclusive definition of beauty. With every product purchased, customers join a movement that champions authenticity, sustainability, and connection. So, let’s celebrate the beauty within each of us, one swipe at a time! Together, we can redefine beauty standards and create a world where everyone feels beautiful, just as they are. 🌟 #beautyredefined #selflovejourney #embraceuniqueness #authenticyou #loveeveryflaw #empoweryourself #celebrateyou #innerbeauty #selfacceptance #loveyourself #beautybeyondstandards #selfempowerment #redefiningbeauty #confidenceboost #authenticliving #truebeauty #celebratediversity #findyourglow #beuniquelyyou #beautyinyou

🌍 What steps can brands and businesses take to enhance inclusivity in the beauty industry? 🌍 This movement is not just a trend but a profound commitment to meeting the varied needs of global consumers. 🌈💖 In today’s diverse world, most industries play a significant role in shaping societal perceptions, and the beauty industry is definitely one of them. No longer confined by narrow standards, brands are now championing diversity by offering products suitable for every skin tone and type. Imagine a world where everyone feels seen, valued, and celebrated. Inclusive beauty products do more than enhance appearances; they empower individuals, fostering confidence and self-love. 🌟✨ Brands that prioritize inclusivity are not only broadening their appeal but also building deep, emotional connections with their audiences. They are leading the way in creating a more inclusive and accepting world. By embracing diversity, these brands are setting new standards and proving that beauty truly has no boundaries. Let’s champion a future where beauty products reflect the rich tapestry of human diversity and where everyone can find something that resonates with their unique identity. 🌍💫 #BorjaRobledaVives #Mintell #Diversity #ProductsForAll #supplements #DistributorSuccess #BeautyIndustryExpert #Distributorssupport #ExpertBeautyConsultant #BeautyIndustryInsights #BeautyMarketTrend #BeautyInnovation #Beautyconsultant #BeautyBrandMatchmaker #DistributorPartnerships #BoostBeautySales #Beautymarketrends

I’m new to exploring beauty marketing for men and want your thoughts. Here’s what I’ve noticed: The beauty industry is reintroducing men, but many brands still rely on outdated, hyper-masculine stereotypes. Instead, there’s an opportunity to create authentic campaigns that embrace inclusivity and celebrate self-care for everyone, free from labels. How would you approach this? #meninbeauty #inclusivity #beautymarketing

Found this article on Forbes on how diversity, equity, and inclusion (DEI) is reshaping beauty marketing today! It is crucial for brands to move from promises to actions, fostering an inclusive industry that values all beauty! https://lnkd.in/dcrGgvk7

Let's take a look at a marketing campaign that redefined beauty standards and empowered women: Dove's iconic "Real Beauty" movement. ➡️Dove featured everyday women of all shapes, sizes, ethnicities, and ages in their campaigns. ➡️The campaign went beyond just physical appearance & highlighted various aspects of beauty, like confidence, self-worth, and inner strength. ➡️Dove's marketing wasn't just about selling products but focussed on evoking emotions of self-love and acceptance. ➡️Dove partnered with self-esteem workshops and programs to empower young girls to develop a positive body image. Results? The "Real Beauty" campaign was a resounding success. It challenged the beauty industry's status quo and they became known for promoting confidence and inclusivity, attracting a loyal customer base who identified with their values. What are your thoughts on challenging beauty norms in marketing? #dove #realbeauty #marketing #diversity #bodypositivity

The future of the beauty industry hinges not just on innovation, but on how authentically we represent and engage with our diverse consumers. Recently, I was honored to co-host a webinar with Stéphanie Anttonen, who shared cosnova’s success in this space and how they’re setting a positive example. It became clear that inclusivity is no longer optional; it’s essential for brands aiming to succeed in a rapidly evolving marketplace. Here are some key insights we discussed: Authentic representation matters: Consumers are demanding genuine, meaningful representation in the beauty industry. They seek products that cater to their diverse needs and reflect their identities. Savvy and connected consumers: Today’s consumers are savvy and globally connected. Brands that engage only in performative inclusivity risk backlash, as consumers can quickly see through insincerity. Adapt or fall behind: Brands that are slow to adapt to inclusivity trends face serious repercussions, including decreased consumer interest and reputational damage. The threat of "cancel culture" looms large for those who fail to embrace change. Leaders in inclusivity: On the flip side, brands that embrace inclusivity in both marketing and product development often emerge as industry leaders and trendsetters, setting the pace for innovation and engagement. As we move forward, we need to prioritize inclusivity and ensure that our industry reflects the diverse world we live in. If you missed the session but would like to catch up, let me know—I’m happy to share the recording!

The facts are clear: 💥 Inclusive Beauty 💄 is the Key to Driving Sales! 💥 We're excited to partner with Circana to bring you our latest joint report: Inclusive Beauty Drives Sales – An AI-Powered Roadmap for the Beauty Industry. In this comprehensive report, we dive deep into: -Why Certified Inclusive brands are growing 1.5x faster than their less inclusive competitors. -Practical steps brands can take to become more inclusive. -Exclusive insights from industry giants like MAC Cosmetics and Maybelline New York. Don't miss out- download your complimentary copy of the full report now!

The beauty industry has made significant strides towards embracing diversity and inclusivity, with more brands than ever prioritising these values. A well-known example of this is Fenty Beauty, who have made a huge impact on the future of diversity and inclusivity in the beauty industry with their approach to campaigns and shade ranges. More recently, Serena Williams launched her brand, WYN BEAUTY by Serena Williams, which offers 36 shades of a skin tint - a category that often falls short with its shade ranges. Although it's fair to say that professionals and consumers of the beauty industry alike are tired of celebrity brands, Serena has prioritised inclusivity in a line that feels a natural extension to her winged eyeliner on-court looks. Beyond shade ranges, WYN Beauty is part of the The Good Glamm Group, who incubate brands that prioritise inclusivity and responsibility. Vitally, WYN are championing inclusivity through the product development process, saying "Our products were formulated, tested, and perfected with deeper skin tones as the starting point — meaning everyone will find their match." Inclusive campaigns resonate because they reflect the reality of our diverse world. It's crucial for brands to represent everyone in their audience authentically. By championing diversity, brands not only fulfil their social responsibility but also tap into a market eager for genuine representation. What’s your favourite brand that champions diversity and inclusion? 👇 #BeautyBrands #DiversityandInclusion #BrandBuilding #BeautyCommunity #FentyBeauty #SerenaWilliams #WYN #WYNBeauty

🌈 Redefining Beauty: Gender-Neutral Packaging 🌈 The rise of gender-neutral beauty is reshaping the industry, appealing to a diverse and inclusive audience, especially the younger generation. 🛍️ Custom Packaging for an Inclusive Brand We design and craft packaging that reflects your commitment to diversity, making your brand stand out in a vibrant market. Let's create packaging that speaks to everyone. Contact us to start your journey towards inclusivity. #GenderNeutralBeauty #InclusivePackaging #DiversityInDesign

🚨 5 Reasons Why Beauty Brands Are Failing at Inclusivity (And Losing Millions Because of It) 🚨 1️⃣ Business-Driven Science: Beauty brands keep making scientific decisions based on business data alone. But here’s the catch—they should be doing the opposite. True inclusivity starts with creating products that genuinely represent all skin tones. Once they get this right, business decisions and success can follow. 2️⃣ Biased Panels: Testing panels aren't diverse, and that’s a major flaw. Without real representation, how can brands create products that match the vast spectrum of skin tones out there? The result? Foundation shades that miss the mark for millions. 3️⃣ Non-Inclusive Teams: How can a brand cater to all skin tones when the people behind the decisions don’t reflect that diversity? The truth is, a more diverse team means a better understanding of the needs and desires of underrepresented communities. This gap is costing brands—and it’s costing them big time. 4️⃣ Copycat Product Development: Instead of innovating, many brands take shortcuts. They grab a competitor’s shade range and copy it, missing a huge opportunity to create a product line that’s truly inclusive and tailored. Copy-pasting isn’t innovation—it's stagnation. 5️⃣ Ignoring Consumer Feedback: Brands often turn a deaf ear to feedback from those who feel unseen. But here’s the reality—these voices should be the loudest in the room when it comes to creating inclusive beauty products. Ignoring them means alienating a massive audience that’s craving change. 💡 The Bottom Line? Brands that continue down this path are leaving millions on the table. It’s time for a fresh approach. At Cosmecode, we’re rewriting the rulebook with tools that put inclusivity front and center. From our advanced shade finder to the world's first Inclusivity Report, we provide data-driven insights that turn inclusivity into a competitive advantage. 🔥 Ready to join the inclusivity revolution and unlock new revenue opportunities? Let’s connect and build a more inclusive future for beauty—together. 💬 ______________________________________________________________ 👩💼 Who am I? I’m Sarah Mellouki, PharmD, entrepreneur, and founder of Cosmecode, where we’re transforming the beauty industry with data-driven innovation. With expertise in both science and tech, I’m passionate about bridging the gap between cutting-edge technology and real consumer needs. 💡 Follow me for insights on inclusivity, innovation, and how data can reshape the future of beauty.