CPG Launch Leaders’ Post

Thanks, Rachel Krupa, for your insightful guidance about what brands should, and shouldn't, change as they scale at retail!

#TBT to my chat with Renee Hartmann, where we broke down one of the toughest challenges DTC brands face when moving beyond their own website: managing channel pricing. When you're strictly DTC, you control pricing. But in retail? That control vanishes. Suddenly, your product might show up priced below or above your DTC site—and you might not even know it. It’s a delicate balance between gaining distribution and traffic versus losing control over your brand and profitability. During the episode, Renee shared some actionable insights on how to navigate this shift, from staying in constant contact with retailers to using mystery shoppers to keep tabs on how your brand is being handled. If you’re eyeing wholesale, this episode is a must-listen! Catch the full convo wherever you get your podcasts. 📺 YouTube: https://lnkd.in/eJN7QEy6 🎙️ Apple Podcasts: https://lnkd.in/eKsJzCfK 🎙️ Spotify: https://lnkd.in/ey_mn7QQ

Excited to share the most recent episode of Flywheel's Commerce Collective podcast featuring Eamon Kelly of Edgewater Research! We talk all about the hidden value of understanding retailer financial reporting - what actually drives share prices, what investors are looking for, and how these earnings report can provide insight into the future of your brand's relationship with the retailers. Check it out here ▶️ https://lnkd.in/gF7jujT4 #CommerceCollective #podcast

I've been discussing retail and the dynamic nature of ephemeral retail with professionals and academics since 2017. While the format has evolved, the core focus remains: "What makes retail so special? What makes this business unique? And what drives the development of retail environments?" From TV segments to on-stage presentations, live discussions, and podcasts—I’ve curated an extensive library of insights into the retail landscape! For those interested in diving deeper into the world of retail, feel free to #follow and #subscribe ! #toprerailexpert #realretail #podcast #fashionretail #luxuryretail #retailenvironment #retailexperience

Digging into retailer financials can be overwhelming - we get it. But you're missing out on critical insights if you're not. In the latest episode of the Commerce Collective podcast, host Emma Irwin sits down with Eamon Kelly of Edgewater Research who educates us on the importance of the information hidden within these reports for brands and agencies alike. Listen in to learn more about: 💡 Which retailers are winning in the competitive landscape and why 💡 What actually drives retail share prices and what are investors looking for 💡 What these earnings can predict for the future of your relationship with the retailers 🎧 https://lnkd.in/gQffsDFP 🎧 #CommerceCollective #podcast #EarningsReports

In my latest podcast episode, I had the chance to sit down with Korie Minkus, CEO and Founder of Rock Your Product, a global leader in brand strategy and growth training for physical product businesses. We discussed the critical role of storytelling and authenticity in building relationships with buyers, distributors, and financial partners—especially in a world overwhelmed with data. For brands scaling on Amazon, how do you balance data-driven decisions with forging meaningful connections? Share your insights in the comments. 🎧📺 Listen or Watch the Full Episode here: https://ecpg.us/3Z3hXkC #cpg #ecommerce #amazon #podcast #brandstrategy #businessgrowth

"Territory babysitting" is a term coined by our sales expert Jason Rothbaum for when open territories lack proper account coverage. In the latest Xactly Payday Playbook Podcast, Jason dives into why Sales teams need "babysitting," covering topics like M&A, product launches, and effective strategies for managing gaps. 🎧 Listen to the full episode: https://xact.ly/uhgMz

🎧 New episode of Watson Weekend is live! 🚀 Tune in to hear Jorrit Steinz, Founder of ChannelEngine, discuss global marketplace trends, the evolution of retail, and much more. Don’t miss out on the insights he shares about the future of eCommerce and what’s shaping the industry. 🔊 Listen now wherever you get your podcasts 🎙️ Check out the audiogram for a sneak peek! #WatsonWeekend #Podcast #eCommerce #Retail #GlobalMarkets

How do you know when it's time to pivot? I interviewed Jon Mason, the founder of SwingJuice, to find out. Jon pivoted from selling energy drinks in over 300 stores to golf apparel. Check out the latest episode of Customer Growth Sessions to see how he navigated this pivot. Find us wherever you get your podcasts. #ecommerce #founderstories #customergrowthsessions

Our latest episode of CPG Launch Leaders features a fascinating conversation with Eleni Shipp about creating a blueprint for market readiness. Give it a listen anywhere you get your podcasts!