Creative Milkshake’s Post

Name: Creative Milkshake on LinkedIn: #adstrategy #creativestrategy #creativemilkshake #productionstudio #crea
Uploaded: 2024-07-15T05:30:12.427Z
Duration: 1 min 6 s
Channel: Creative Milkshake

Creative Milkshake

2,292 followers

4mo

Let’s chat about creative analysis. Understanding ad anatomy is key. We all know hook, body, CTA - but to truly nail your ads, you need to dive deeper. Our founder, Mirella Crespi gets into exactly how we do it. First up, the basic anatomy of an ad. ⚪️ Structural building blocks: Hook, body, call to action. From there, determine whether the ad is product-focused or person-focused. ⚪️ Product building blocks: Introduce, demonstrate, highlight benefits, unboxing. ⚪️ Person building blocks: Problem/solution, before & after or storytelling. 📍 Affiliate World Conferences #adstrategy #creativestrategy #creativemilkshake #productionstudio #crea

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If you don't know how to actually look at creatives and understand what you're looking at, you're never going to be able not only to understand why the ads are working, but to create great ads yourself. So let's talk about creative analysis. First and foremost, understanding the basic anatomy of an ad hook body call to action, right? Everyone knows that let's take it one step further. These are the ads building blocks. This is how my team analyzes creatives and how we also. Create ads so this can be applied to every single ad. Take any ad out there and you can apply these building blocks to them. The structural building blocks are the one I just showed hook body call to action. Then the building blocks about the product is when you introduce the product. When you do a demonstration, you talk about the benefits you show the buying experience or the classic unboxing and then the person focus blocks. It's when you show the problem of. Failed solution. A desired result before and after or storytelling?

Affiliate World Conferences

4mo

Always so insightful 💡

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Chris AW

Managing Director at Affiliate World Conferences and Co-Founder

4mo

Well said!

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