Creatraction’s Post

📈 Ready for more? Here are the remaining 7 brand marketing stats for 2024 to elevate your business: 84% prefer brands that share their values. 73% of B2B and 70% of B2C marketers use content marketing. Storytelling boosts brand recall by 55%. Over 80% budget for influencer marketing. 88% are repeat buyers after a personalized experience. 33% use paid ads for personalized experiences. 70% consider user-generated content reviews before buying. Implement these strategies and watch your brand thrive! 🌟🚀 #Branding #Marketing #ANT_Web_Services #businessmarketing #marketingstrategies #brandmarketing #brandbuilding

📊 Why Brands Need New, High-ROI Acquisition Channels Beyond Ads With the rising cost of digital advertising and increasing ad fatigue, relying solely on paid ads is becoming less effective. Brands need to think beyond traditional ads to grow sustainably. Here’s why: 1️⃣ Ad Costs Are Increasing: Competition for ad space is pushing costs higher, cutting into ROI. 2️⃣ Audience Fatigue: People are tuning out ads, leading to lower engagement and conversions. 3️⃣ Diversified Channels Perform Better: Leveraging influencer marketing, referral programs, and content marketing can boost long-term customer acquisition. 🔑 The key is to balance paid ads with organic, high-ROI channels to build brand loyalty and drive consistent growth. #paidads #advertising

How many times do you find an influencer or content creator that is the perfect fit for your brand BUT they are working with every brand under the sun? 🫠 Consumers are getting tired of repeated and inauthentic advertising - that's what sets Pattern Creators apart from other ambassador-sourcing tools. I am delighted to see Pattern®'s new platform launch and be able to help assist brands in reaching new audiences through ambassador-led marketing 💪 https://lnkd.in/gM_BtvEs #influencermarketing #contentcreation #ambassadors

How can brands best navigate today's "nervous economy"? Two emerging strategies are Buy Now, Pay Later (BNPL) and influencer marketing. Yet, they alone are just pieces of the larger puzzle. Successful partner marketing in this economic climate requires a holistic approach that includes understanding consumer behavior, leveraging the right platforms, and staying agile. In this Fast Company article, PartnerCentric Founder & CEO Stephanie Harris explains how to leverage BNPL and the creator economy in order to thrive in the ever-changing market. https://lnkd.in/g4TpMx_d #partnermarketing #partnershipmarketing #affiliatemarketing #influencermarketing #creatoreconomy

The landscape of advertising is undergoing a significant transformation, particularly in the digital realm. This year, U.S. advertisers are projected to invest over $29 billion in streaming ads, marking a noticeable increase from the $25 billion anticipated in 2023, as reported by eMarketer. This surge indicates a burgeoning interest from businesses to tap into the expansive audience that streaming platforms offer. Simultaneously, the realm of influencer marketing is experiencing its own growth spurt. Predictions by Goldman Sachs suggest that U.S. influencer marketing expenditures will ascend to $7.14 billion this year, up from the $6.16 billion estimated the previous year. This growth trajectory underscores the increasing value that brands place on the influence and reach of content creators. The advent of the creator economy is catalyzing a shift in advertising strategies. Brands are now exploring diverse advertising formats, including shoppable ads, sponsored content, and creator-generated content, all tailored to specific platforms. This innovation in ad formats demonstrates a strategic move by brands to leverage the unique relationship creators have with their audiences, thereby making advertisements more engaging and, potentially, more effective. This trend represents a fascinating intersection of technology, media, and marketing. It highlights how advertisers are increasingly valuing authenticity and engagement, qualities that creators excel at delivering. At creator media network we stay ahead of these trends and understand how to harness the potential of these new advertising paradigms for designing impactful marketing strategies. #creatormedianetwork

With rising acquisition costs, the sunsetting of third-party cookies, and dwindling returns of once-profitable advertising channels, the world’s savviest brands are shifting their focus towards a source of unmatched returns: word-of-mouth marketing. 📣 Word-of-mouth has always been considered a pivotal element in growing businesses, as it fosters a sense of trust and authenticity that cannot be replicated by traditional brand marketing — but it was very difficult to scale in the past. 🤔 Now through partnerships with influencers, customers, and other trusted sources, word-of-mouth marketing has become highly scalable, profitable, and efficient. ✅ Aspire operationalizes word-of-mouth commerce through our pioneering software platform, paired with our award-winning Agency, to help you drive revenue in the way commerce began — through trusted, word-of-mouth recommendations from real people. 🎉🎉 Learn more: https://lnkd.in/gMsnnDiH

Bashing an influencer marketer for their available budget is like picking up on a cashier for the store prices. They don't have any say in how budgets are allocated and spent, and especially in the early stage, they have to make do with whatever limited resources are available. Those big, shiny, fancy brands that pay 5 figures seemingly without blinking, that everyone wants to work with - STARTED THE SAME WAY. They also did barters, PR, feisty negotiation and well, everything in between. It takes 20 sec to be nice and send a template saying "thanks, we only do paid collabs at this time". I timed it. The reality is there will always be PLENTY of creators out there that do barters and gifted campaigns, and they will continue to do so...because they want to. Shocking, right? It doesn't affect the industry - on the contrary, it allows more brands than ever to tap into influencer marketing and turn their programs into a success so that...they can start paying and investing in creators. As I always say - there's room for everyone in this industry, whether some people like it or not. 😉

🚀 20 Digital Marketing Strategies You Should Never Underestimate 🚀 In the fast-paced world of digital marketing, staying ahead means mastering both the fundamentals and emerging trends. From SEO to personalization, these 20 strategies are proven to elevate your brand and keep you competitive in 2024. Whether it's leveraging influencer marketing, optimizing for voice search, or creating engaging video content, each tactic plays a crucial role in driving growth. Don’t overlook these powerful strategies! 📊 Ready to boost your marketing game? Check out these must-know techniques and start implementing them today! #DigitalMarketing #MarketingTips #SEO #ContentMarketing #GrowthStrategies #BusinessSuccess #MarketingInnovation #Marketing2024 #LinkedInGrowth

The world has gone crazy about social media in the last several years. Therefore, if you truly want to engage with your target audience, it is imperative that your company be active and visible on social media. This can be done through smart and effective advertising campaigns! Want to know the important strategies and success points for your social media advertising campaigns? Here's your answer: https://lnkd.in/ggiA6wgg #adscampaign #advertising #digitalmarketing #onlinebusiness #socialmedia #socialmediacampaign #businesssuccess