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To compete effectively, wineries must employ novel and forward-thinking marketing strategies. Here are 8 innovative ways to inspire action from wine enthusiasts and newcomers alike. Outshinery https://lnkd.in/g9HVs3Kv

The Power of Wine Labels: From Marsupials to Celebrities 🍷 The influence of wine labels on non-expert buyers is undeniable, with big companies like Accolade, Treasury, and Pernod Ricard investing heavily in packaging. The design process involves focus groups, test marketing, psychologists, artists, and designers, all aiming to create labels that stand out on the shelf and attract buyers. One notable success is Yellow Tail, whose marsupial label has contributed to its status as one of Australia's top-selling export wines. 📈 Historical designs have often borrowed from successful predecessors. The original Jacob’s Creek label drew inspiration from Bordeaux’s Chateau Haut Bailly, while Mildara’s labels mirrored those of Georges Duboeuf, a renowned Beaujolais producer. Even boutique wineries like Moss Wood and Sorrenberg took cues from prestigious Bordeaux and Chablis labels, respectively. These strategies highlight the importance of visual appeal and brand recognition in the wine industry. 📱 Modern wine labels tell a story, resonating with contemporary consumers. The 19 Crimes brand, for instance, has gained immense popularity in the US with its labels featuring early Australian criminals. Each bottle's QR code allows consumers to hear the stories behind the crimes, creating an engaging experience. Celebrity endorsements also play a crucial role, with rapper Snoop Dogg boosting 19 Crimes’ sales and Formula 1 driver Daniel Ricciardo lending his name to Pernod Ricard’s reds. 🎨 Not all wineries follow the high-budget route. Some small, family-owned wineries opt for labels designed with personal touches, often appearing amateurish yet charming. This contrast in design approaches underscores the diverse strategies within the wine industry, from leveraging psychology and star power to embracing authenticity and simplicity. #WineIndustry #LabelDesign #MarketingStrategies #AustralianWine #WineLabels

🍷🏀 Athletes and celebrities are increasingly venturing into business, using their personal brands to open up new revenue streams. Sabonis is a perfect example, combining his basketball journey with a wine brand. 💜 By branding his nickname and incorporating his team's colors, Sabonis is likely to capture the attention of his fans. Will wine enthusiasts be drawn in too? Only time will tell. But one thing we know for sure—personal stories are the heartbeat of modern marketing strategies! 📖🚀 https://lnkd.in/eySCFbMN #sabonis #winemaking #personalbranding #personalstorytelling #brandstorytelling #basketballlife

Hidden Sea Wine eyes new audience with refreshed look Premium Australian wine brand, Hidden Sea, has undergone a major re-brand for the UK drinks retail sector, as it seeks to open itself up to a wider consumer base. From this month (July), Hidden Sea bottles will evolve from a laser-printed design to striking, black and white embossed paper labels to enhance on-shelf standout and to clearly communicate its premium proposition to consumers. The new Hidden Sea design places greater emphasis on the brand’s iconic whale motif, Hidden Sea’s purpose, and ocean-saving promise on the new-look label, as they feature prominently to attract shoppers. Driving the brand’s premium positioning, the luxe look and feel of the new labels seek to assure wine drinkers of the brand’s quality and credibility. The whale on the bottle, which has been updated by leading design firm Denomination, represents a real fossilised whale discovered in a nearby vineyard in South Australia https://lnkd.in/gqgDrxuY #Labelling

Streamline your beverage marketing strategy and sales initiative. Here's how you can maximize your time with Outshinery's services. https://lnkd.in/gqMzcQ3x

Hidden Sea Wine eyes new audience with refreshed look Premium Australian wine brand, Hidden Sea, has undergone a major re-brand for the UK drinks retail sector, as it seeks to open itself up to a wider consumer base. From this month (July), Hidden Sea bottles will evolve from a laser-printed design to striking, black and white embossed paper labels to enhance on-shelf standout and to clearly communicate its premium proposition to consumers. The new Hidden Sea design places greater emphasis on the brand’s iconic whale motif, Hidden Sea’s purpose, and ocean-saving promise on the new-look label, as they feature prominently to attract shoppers. Driving the brand’s premium positioning, the luxe look and feel of the new labels seek to assure wine drinkers of the brand’s quality and credibility. The whale on the bottle, which has been updated by leading design firm Denomination, represents a real fossilised whale discovered in a nearby vineyard in South Australia https://lnkd.in/gqgDrxuY #Labelling

Marketing campaigns for Champagne revolve around the strategic promotion of this luxurious beverage, emphasizing its exclusivity, heritage, and association with celebration and prestige. These campaigns are meticulously crafted to create an aspirational image, targeting discerning consumers who seek premium experiences. At the heart of these campaigns is brand positioning and storytelling, which play a crucial role in differentiating Champagne from other sparkling wines. The story of Champagne often begins with its heritage. Brands delve into their rich histories, showcasing centuries-old traditions and the meticulous craftsmanship involved in producing each bottle. This narrative is woven into every campaign, creating a sense of authenticity and timelessness. Consumers are not just buying a bottle of sparkling wine; they are purchasing a piece of history, a testament to the dedication and expertise of generations of winemakers. #softwaredevelopment #frontendengineer #backendendenginner #CRM #MarketingCampaings #softwareengineer #leads #salesfunnel

"𝐀 𝐓𝐨𝐚𝐬𝐭 𝐭𝐨 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠" 𝐓𝐡𝐫𝐨𝐰𝐛𝐚𝐜𝐤 𝐭𝐨 𝐚 𝐏𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐏𝐫𝐨𝐣𝐞𝐜𝐭: Trius Winery, with their "Break out the bubbles" theme, aimed to create a holiday VAP that would leave a lasting impression. 𝐎𝐮𝐫 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲: We embarked on designing a unique metal gift box, featuring a clear window to showcase the products inside. Sourcing fine glass champagne flutes was key, and our team managed the printing, kitting, and assembly, ensuring a seamless process from design to delivery. 𝐓𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭: The outcome was a stunning metal gift box that not only showcased the Trius wines but also embodied the festive spirit. 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐒𝐚𝐥𝐞𝐬: The packaging helped boost holiday sales, engaging wine shoppers and promoting the Trius brand effectively. 𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 𝐄𝐥𝐞𝐠𝐚𝐧𝐭 𝐃𝐞𝐬𝐢𝐠𝐧: The metal box with its clear window elegantly displayed the wine and flutes, inviting a closer look. 𝐒𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: From sourcing materials to final assembly, we ensured a hassle-free experience for Trius Winery. 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐀𝐩𝐩𝐞𝐚𝐥: The gift box was perfectly timed for the holiday season, aligning with consumer trends for premium gifts. 𝐁𝐫𝐚𝐧𝐝 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧: The attractive packaging played a crucial role in enhancing brand visibility and appeal during the holiday season. Looking for inspiration for your next VAP project? Give us a shout, we'd love to help! #TriusWinery #HolidayPackaging #WineMarketing

A cat-fluencer walks into a winery. (No, this isn't a joke.) According to a winery we visited, a guest recently showed up with their Instagram-famous, high-fiving cat for a wine tasting. When the cat began to meow excessively, it became clear it was time for them to leave. They've had guests show up with birds, too! Now, the winery asks guests ahead of time if they intend to bring a pet, allowing for necessary adjustments. It seems we as a society are losing our grip on reality. Yet, it begs the question: How do we adapt? P.S. We’ve certainly had our share of odd requests and surprise guests. Your thoughts? #PublicRelations #PetInfluencers #SocialMedia #BusinessEtiquette

Making Your Corporate Gatherings Memorable Hey friends, I wanted to share another beautiful setup we recently did for a small event here in the area. At Olive Meats Wood, we’re passionate about creating stunning charcuterie boards and tables that not only look great but taste amazing too! Here’s a glimpse of what we can bring to your next gathering: • Visual Appeal: Our tables are designed to be the centerpiece of your event, with a variety of colors and textures that are sure to impress. • Top-Quality Ingredients: We meticulously select the best meats, cheeses, fruits, and more to ensure every bite is delightful. • Custom Creations: We work closely with our clients to tailor each board to their specific needs and preferences, making every event unique. Take a look at this spread! Imagine this at your next meeting, seminar, or celebration. If you have an event coming up and want to treat your guests to something special, let’s connect. I’d love to help make your event unforgettable. #CorporateCatering #BusinessEvents #EventPlanning #OliveMeatsWood #Charcuterie #CorporateGatherings #Networking #ClientMeetings Best, Alicia Dawkins