CROSSMEDIA UK’s Post

Measurement standards for carbon emissions are on their way, but in the meantime, stakeholders debate who is responsible for taking action first.  Kayleigh Barber reports of #publishing #media and #sustainability https://lnkd.in/e7fY3-EV

How do the new GARM and Ad Net Zero standards benefit the industry? Alignment and more movement from the industry on sustainability. Read more in Digiday featuring Joseph Worswick: https://bit.ly/3XrarRq

I was shocked to learn how much our industry is contributing to global emissions. Digital advertising alone emits twice as much as the whole aviation sector. Diving deeper into the topic of advertising emissions, I embarked on a journey to make engagement with sustainable media more actionable. I developed four levels of engagement which allows clients to find their ideal entry to adapting more sustainable media. However, I believe our responsibility doesn't stop there. It deserves much bigger attention... Find out what we as an industry need to be doing in my piece, published today via the Association of National Advertisers. https://lnkd.in/e-eMF3p9 #SustainableMedia

Universal standards are on the way to help digital #advertisers measure their carbon emissions through WFA and Ad Net Zero, aiming to solve the industry's long-standing sustainability measurement challenge and accelerate the decarbonisation of the media industry. 🙌 Discussing the potential impact, Hannah Mirza shares her thoughts with The Current: “Today, if you're trying to baseline your carbon impacts from your media investment with a view to making reductions because you've set a corporate goal around scope 3 emissions decreasing, your baseline data is inevitably inaccurate. It's very difficult for you to then show progress against that baseline,” says Hannah. To read the full piece, head over to The Current below 👇 https://lnkd.in/dkmmPPwi #carbonreduction #sustainability #carbonemissions #reducecarbonfootprint #responsiblemarketing #responsiblemedia #adnetzero #decarbonisation

Going green isn't just a trend; it's a responsibility. By reducing our carbon footprint and embracing sustainable practices, we’re creating a better future for everyone. #EcoFriendly #GreenMarketing #CarbonFootprint http://dlvr.it/TDzkH3

Get your hands on the brand-new Sustainable Advertising book now! 📖 Sustainable Advertising is a manifesto for the world’s advertising industry to help build a sustainable economy – a case for change globally, to change the way we work and to change the work we make. Co-authored by the Advertising Association's Communications Director, Matt Bourn Bourn, and Ad Net Zero Chair, Sebastian Munden, it’s full of best-in-class case studies and practical guidance. It outlines the key steps that agencies, brands, media owners, tech platforms, and individuals can take to reduce their environmental impact and build a better future. You’ll also find a chapter covering our research into ‘The Persuadables’ - the 69% of the UK population who believe climate change is happening, but are yet to make it a priority. It’s a vital read for any adland professional looking to understand their role in contributing toward a sustainable future. Get your copy here! https://bit.ly/49iDUQs #sustainableadvertising #sustainabilityleadership  

Advertisers have the power to drive sustainable behavior change through their work. From using eco-friendly production methods to crafting messages that inspire action, there are many ways to make a positive impact. Check out these three strategies for supporting sustainability in advertising:

Kantar is a proud contributor to Sustainable Advertising, the new book authored by Advertising Association's Matt Bourn and Ad Net Zero Chair Sebastian Munden. Referencing best-in-class case studies, Sustainable Advertising outlines the key steps that agencies, brands, media owners, tech platforms, and individuals can take to reduce their environmental impact. Jonathan Hall, Executive Managing Partner, Kantar, Sustainable Transformation Practice, said: “Advertisers have a central role to play in normalising sustainable consumption and accelerating the sustainability agenda – and Sustainable Advertising is a crucial part of any marketer’s arsenal as they look to effect change in their own organisations. A manifesto for how the world’s advertising industry can help build a sustainable economy, it sets the new standard for ad professionals’ climate knowledge, and how to put it into action.” 📖 Find out more and order here: https://ow.ly/IsvL50QMpCM

The WFA's GARM and Ad Net Zero's recently published Global Media Sustainability Framework has captured the industry's full attention. Sharethrough supports this crucial step & breaks down key components of the framework in our latest blog post, with the goal of helping advertisers accelerate the ease and adoption of its guidelines. 👉 Learn more: https://lnkd.in/eMqd7Vwp #sustainability #framework #globalmedia #adnetzero #GARM