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The WFA's GARM and Ad Net Zero's recently published Global Media Sustainability Framework has captured the industry's full attention. Sharethrough supports this crucial step & breaks down key components of the framework in our latest blog post, with the goal of helping advertisers accelerate the ease and adoption of its guidelines. 👉 Learn more: https://lnkd.in/eMqd7Vwp #sustainability #framework #globalmedia #adnetzero #GARM

Sustainability is becoming a commercial necessity for companies in the media supply chain, and publishers (along with many other media suppliers) will not be able to avoid the "incoming sustainability tsunami." Our team recently spoke on this topic at DPS in Vail, and we contributed the key takeaways in a piece for Digiday - click below to learn more about the financial risks that publishers face if they do not prioritize sustainability.

Measurement standards for carbon emissions are on their way, but in the meantime, stakeholders debate who is responsible for taking action first.  Kayleigh Barber reports of #publishing #media and #sustainability https://lnkd.in/e7fY3-EV

The decarbonization of media is expected to accelerate with the introduction of a standard global framework for carbon measurement across all media channels by GARM (Global Alliance for Responsible Media) and Ad Net Zero at Cannes Lions. Learn more about the impact of standards on media sustainability from our own David Shaw, Hannah Mirza of Responsible Marketing Agency and Pooja Dindigal of DEPT® in this latest piece from The Current.

🌿 Our new website keeps getting even better! Staying informed about sustainability in advertising has never been easier thanks to our continually expanding blog, featuring thought leadership and important announcements. In the last few weeks alone, we announced the publication of our 2023 Carbon Report and shared a guide to the new Global Media Sustainability Framework (GMSF)! But we’re just getting started. In the coming weeks, we’ll be sharing even more insights to help brands kickstart their sustainability journeys. 💻 Check it out https://lnkd.in/eKzgQ2JE and let us know what topics you’d like to see more of in the comments below! #sustainability #GHGemissions #innovation #advertising #blog #insights #csr

Universal standards are on the way to help digital #advertisers measure their carbon emissions through WFA and Ad Net Zero, aiming to solve the industry's long-standing sustainability measurement challenge and accelerate the decarbonisation of the media industry. 🙌 Discussing the potential impact, Hannah Mirza shares her thoughts with The Current: “Today, if you're trying to baseline your carbon impacts from your media investment with a view to making reductions because you've set a corporate goal around scope 3 emissions decreasing, your baseline data is inevitably inaccurate. It's very difficult for you to then show progress against that baseline,” says Hannah. To read the full piece, head over to The Current below 👇 https://lnkd.in/dkmmPPwi #carbonreduction #sustainability #carbonemissions #reducecarbonfootprint #responsiblemarketing #responsiblemedia #adnetzero #decarbonisation

As the ad industry gears up for a 'tipping point' in sustainability, this Digiday article outlines our industry's commitment to cracking down on reducing its carbon footprint and the ongoing efforts required to truly effect change. It's a great starting point for those who are looking for a bit more guidance on how they can do more. With a special shoutout Multilocal, we've been recognised as one of the companies that are coming up with an effective solution to the carbon emission problem that the programmatic industry currently faces. Want to hear how Multilocal can help you crack down on carbon? Find out more in the comments below. Want to read the full piece? Check it out below: https://lnkd.in/erT35dfr #sustainability #sustainablegoals #carbonsmart #reducecarbonfootprint #lesscarbonemissions #savetheplanet #saveenergy #greenmarketing #greenerfuture #sustainablefuture

🌍 The 5 things you need to know on the Global Media Sustainability Framework!🌱 At this year’s Cannes Lions a groundbreaking framework shook the advertising world with its launch — and for good reason. Finally, our industry has the beginnings of a standardised global approach to evaluating GHG emissions, with Ad Net Zero picking up the reins after GARM’s closure. As businesses strive for a sustainable future, standardising GHG emissions evaluation is more crucial than ever. Our latest article breaks down the essentials — from key principles to actionable insights that align with global standards. Impact Plus, and particularly our co-founder @Audrey Danthony, were honoured to collaborate with industry leaders like @Ad Net Zero and @IAB Europe on this transformative framework. Whether you’re a marketer, sustainability professional, business leader, or simply passionate about making a difference in advertising, this guide is a must-read. Thoughts? Let us know below! 🔗 https://lnkd.in/e9eMaamw #impactplus #sustainability #esg #digital #advertising #ghgemissions #media

Want to know how you can crack down on Carbon in 2024? Multilocal has the best solution to a more sustainable future. #CarbonSmart it is! 👏🏻 Head on to their website to learn more! #sustainablefuture #lesscarbonemissions #sustainabilitymatters

Day 1 of POSSIBLE is complete. ☑ A year ago Brian O'Kelley took the stage in Miami to drop insights from the industry's most comprehensive report on sustainable advertising -- it was Scope3's first ever 'State of Sustainable Advertising' report. It also marked the first time our industry really saw just how big the emissions problem was across digital advertising. Today, Brenda Tuohig took the same stage to lead a workshop talking about the actions brands and media companies (like Sanofi, Future and many more) are taking right now to not just measure, but also REDUCE, their carbon emissions from advertising. If you're at POSSIBLE and want to chat about how you can make your advertising more sustainable, while delivering better advertising and pushing your company closer to reaching its corporate sustainability targets, come find us. #greenmedia #sustainableadvertising #digitaladvertising #possible2024 Brenda Tuohig, David Fischer, Joshua Hull and Joey Leichman