Christian Toksvig’s Post

Netflix continues to lay the smackdown on its competition. It just added more subscribers than many analysts, myself included, expected. This signals that password sharing was even more common than previously thought. But as Netflix becomes more entrenched as an entertainment industry juggernaut, it will seek to avoid adopting the complacency of the companies it has displaced. The move to no longer report quarterly subscribers shows that Netflix has more leeway to set their own rules as a market leader. Netflix is emphasizing what benefits them. When it had no profit, it wanted people to focus on subscribers. When subscriber growth slowed, it wanted people to focus on revenue. The password sharing boosts have been substantial, but they will eventually recede, and by that time it will be very difficult to continue to add as many subscribers as they have added in the last few quarters. By no longer reporting quarterly subscriber, Netflix is quitting while they are ahead.

Netflix is done telling us how many people use Netflix via InnovationWarrior.Com #Arts_Entertainment #author_name|Pranav_Dixit #Finance #Investment_Company_Information #language|en_US #Media #provider_name|Engadget #region|US #site|engadget

MrBeast beat Netflix to it. Netflix grew subs by 5M this quarter to 282M globally, 42% lower increase than this time last year. Mrbeat has 321M subs globally. And grew 25M in the same quarter. Like Netflix, MrBeast also optimises his content. Unlike Netflix, MrBeast's sole focus is optimisation. If you pop over to his YouTube channel, you see a marriage of snackable, low-involvement, bingey entertainment. Netflix used to be known for its Originals. Cutting-edge, must-watch, cultural moments. I can't remember the last release that was a must-watch. The latest show on IMDB's top Netflix shows of all time list was released in 2019 (Afterlife & Our Planet). Netflix seems stuck in the middle. They optimise, but not as well as MrBeast. They want to make original, creative programming but are no longer taking the creative risks like an A24. Either route can work. But you have to pick a path and run with it, otherwise, you're stuck with mediocre content and declining subscribers.

Netflix is done telling us how many people use Netflix via InnovationWarrior.Com #Arts_Entertainment #author_name|Pranav_Dixit #Finance #Investment_Company_Information #language|en_US #Media #provider_name|Engadget #region|US #site|engadget

Add this chapter to your revenue handbook: "Password Crackdown and Ad-tier Memberships: What Are They Good For?". For Netflix, they've both delivered the streaming giant's strongest first-quarter customer additions since the pandemic, surpassing expectations by adding 9.3 million subscribers in Q1, beating the forecast by nearly double. And like looking for spare change in between sofa cushions, this follows a strong Q4 that had a whopping 13 million net additions. When you consider Netflix's resurgence, it's rather fascinating because the company's strategy has been decidedly anti-customer. Think about it. Implementing revenue initiatives like its crackdown on password sharing and ad-supported tier, in addition to the recent price hikes on certain subscription plans would typically turn off customers especially in a space that suffers high churn rates. Yet, despite all that, the company's new subscriber rate is off the charts. The streaming business is highly competitive...and beyond Netflix, a consistent money loser. We're talking about major players like Disney+, Paramount+, and Warner Bros. Discovery. And throw Big Tech like Apple TV and Amazon Prime Video into the mix, it's a battle royale for dollars and eyeballs. Streaming services walk a tightrope: offering a wide variety of high-quality shows across genres is essential to keep subscribers engaged, but true differentiation comes from exclusive content – both of which are incredibly expensive. For Netflix, its reputation and brand along with its ability to put out a long list of hit series, as well as expanding its offerings into live events and videogaming do just that. For its competitors, the issue is whether they're catching up or falling behind. Given Netflix's current earnings and subscriber numbers, it would seem to be the latter https://lnkd.in/ggHzrzVW #netflix #streaming #subscription #memberships #revenue #recurringrevenue #digitalcontent

🔵 **What's Happening with Netflix? Unpacking the Removal of the Basic Tier** 🔵 1️⃣ **Goodbye, Basic Tier**: Netflix has announced it's axing its ad-free Basic subscription tier. Starting June, this change will affect subscribers in the UK, Canada, and Australia, with plans to expand this policy. 🌍 #NetflixUpdate #StreamingNews 2️⃣ **What's Next?** Subscribers currently on the Basic tier will automatically switch to the 'Standard with Ads' plan. While this plan is cheaper at £4.99 in the UK, it comes with unskippable ads, a major shift for users who preferred an ad-free experience. 📉 #ConsumerChoice #AdImpact 3️⃣ **Consumer Reactions**: The reaction has been swift and vocal. Many subscribers have expressed their frustration on social media, threatening to cancel their subscriptions as a form of protest against this forced transition. 📢 #CustomerFeedback #SocialMediaBuzz 4️⃣ **Market Implications**: This strategic move could potentially raise antitrust concerns, especially if Netflix is seen as limiting consumer choices to push their own ad-supported plans. Could this lead to regulatory scrutiny? ⚖️ #Antitrust #MarketDynamics 5️⃣ **Looking Ahead**: As the streaming market evolves, how will other competitors respond? Will they capitalize on this discontent by offering more consumer-friendly options, or will they follow in Netflix's footsteps? Only time will tell. 🔄 #MarketWatch #StreamingWars 🟣 **Engage and Discuss**: What are your thoughts on Netflix's decision? Will this change how you use streaming services? Drop your comments below or share this post to get the conversation going with your network! 👥 #Discussion #TechTalk Remember, your voice matters. Whether it's switching services or voicing your concerns, each action shapes the future of streaming. 🚀 Copyright © 2024 Looi Teck Kheong. https://lnkd.in/gYEz4AwG

Really cool example of how Netflix builds and tests features. • Netflix uses its web player for A/B testing features. • Tests are rolled out to 100,000 users ("small" audience on the scale of Netflix). • KPIs: retention and hours watched. • If a tested feature doesn't improve KPIs, the feature gets removed (also an important lesson how not to bloat products with unnecessary features). The "Next episode" autoplay button has led to the biggest KPIs increase among all features they've tested. Impressive how a company of the size of Netflix has such a nimble approach for testing and adding value to the product. (via Jyotbir Lamba on X)

Analysts are anticipating a potential price increase for Netflix in 2024. The cited reasons include the evolving entertainment landscape and a surge in viewership. While such a move could be advantageous for Netflix, there is also a risk of subscriber loss.

Just finished reading an intriguing interview with Netflix's CEO, and it got me thinking about our digital habits. "We're competing with sleep," he said. Wow! It's true, isn't it? How many times have we all stayed up late, binging our favorite shows? But here's what really caught my attention: despite the hype around offline viewing, Netflix sees it as a "modest feature." They believe that as networks improve, we'll simply click and watch without planning ahead. It's fascinating to see how streaming is evolving. With Netflix approaching 100 million customers, it's clear that online entertainment is booming. Yet, they're still looking up to YouTube and Facebook's billions of users! What do you think? Are downloads becoming obsolete? Is sleep our last frontier of 'me time'? Let's discuss! #StreamingTrends #DigitalHabits #NetflixInsights #FutureOfEntertainment

Netflix Doesn’t Cost You Money, It Costs You TIME ! We often think of streaming services like Netflix as a small financial expense—a subscription fee that’s easy to justify. But let’s dig deeper: 🕒 The Real Currency: Your Time Every episode, every binge session—it all adds up. That "just one more episode" mindset turns into hours, even days, of lost time that could have been invested elsewhere. Here’s the real cost breakdown: 📈 Hours spent watching could be used to learn a new skill. 📚 Those late-night binges? They’re time you could invest in reading, self-growth, or building a side hustle. 🚀 Time spent passively consuming content could be the energy you need to network, create, and make real-life connections. It’s not about quitting Netflix—it’s about realizing where your time is truly going and making more conscious choices. Remember: Your most valuable resource isn’t money. It’s time. Invest it wisely. What are some activities that you’ve been neglecting due to screen time? Let’s discuss in the comments!👇