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Add this chapter to your revenue handbook: "Password Crackdown and Ad-tier Memberships: What Are They Good For?". For Netflix, they've both delivered the streaming giant's strongest first-quarter customer additions since the pandemic, surpassing expectations by adding 9.3 million subscribers in Q1, beating the forecast by nearly double. And like looking for spare change in between sofa cushions, this follows a strong Q4 that had a whopping 13 million net additions. When you consider Netflix's resurgence, it's rather fascinating because the company's strategy has been decidedly anti-customer. Think about it. Implementing revenue initiatives like its crackdown on password sharing and ad-supported tier, in addition to the recent price hikes on certain subscription plans would typically turn off customers especially in a space that suffers high churn rates. Yet, despite all that, the company's new subscriber rate is off the charts. The streaming business is highly competitive...and beyond Netflix, a consistent money loser. We're talking about major players like Disney+, Paramount+, and Warner Bros. Discovery. And throw Big Tech like Apple TV and Amazon Prime Video into the mix, it's a battle royale for dollars and eyeballs. Streaming services walk a tightrope: offering a wide variety of high-quality shows across genres is essential to keep subscribers engaged, but true differentiation comes from exclusive content – both of which are incredibly expensive. For Netflix, its reputation and brand along with its ability to put out a long list of hit series, as well as expanding its offerings into live events and videogaming do just that. For its competitors, the issue is whether they're catching up or falling behind. Given Netflix's current earnings and subscriber numbers, it would seem to be the latter https://lnkd.in/ggHzrzVW #netflix #streaming #subscription #memberships #revenue #recurringrevenue #digitalcontent

Digital i can be trusted, 20 plus years as a TV ratings and consultancy company serves as a solid foundation with a legacy of expertise in this space

Netflix just launched something that could evolve into a must-have feature for streamers: "Moments" is a simple feature that allows a user to set a bookmark inside a show. This allows you to easily find your favourite scenes again later. Crucially, the Moment can also be shared as a url with other people. If they are also Netflix subscribers, they can go straight to the bookmarked scene in their own Netflix service. I imagine this feature will be popular on social media as fans share and celebrate iconic scenes. And it's only a few more iterations from being a powerful referral engine for new users. What if the bookmark created a 20-second clip that could be sent to anyone, Netflix subscriber or not? If the tech and content rights could be sorted out, a new peer-to-peer acquisition channel could be developed in this way. I really like this feature - anything that can make the sign-up journey more organic is a good thing. What do you clever people out there think? Kudos to Henrik Karlberg for the article.

IndieWire have shared a snippet of our latest SVOD Landscape report that Matt Ross and Ash Stedman have been showcasing to our clients in LA and at the NAB Show. 🌐 As everyone in the industry knows, securing a global hit is no mean feat 📊 But SVOD have made global hits more probably, if harder to track 💡 And that's where our privacy-compliant, granular global viewing data comes in. Do you know how many global hits Netflix had in 2023? Take a look at this exclusive look at our report and find out. #dataanalytics #SVOD #audiences #measurement

Netflix Had a Password-Sharing Problem. Greg Peters Fixed It however should investors truly expect the long term gains in subscriber count? Are there markets left for them to take on? The answer is yes, however how successful will Netflix be in converting them to longterm subscribers is questionable. Many of those markets are in the emerging economies, which have relatively relaxed legislations around the intellectual property. Can Netflix become a next TV provider for those emerging economies? Very uncertain. Therefore, what are the future gains that investors are hoping for? what assumptions are behind the new price targets? These 2 questions needs to be answer with a very careful delegation as the Netflix matures with its subscriber count in the Western countries. https://lnkd.in/dHD48htx

🔵 **What's Happening with Netflix? Unpacking the Removal of the Basic Tier** 🔵 1️⃣ **Goodbye, Basic Tier**: Netflix has announced it's axing its ad-free Basic subscription tier. Starting June, this change will affect subscribers in the UK, Canada, and Australia, with plans to expand this policy. 🌍 #NetflixUpdate #StreamingNews 2️⃣ **What's Next?** Subscribers currently on the Basic tier will automatically switch to the 'Standard with Ads' plan. While this plan is cheaper at £4.99 in the UK, it comes with unskippable ads, a major shift for users who preferred an ad-free experience. 📉 #ConsumerChoice #AdImpact 3️⃣ **Consumer Reactions**: The reaction has been swift and vocal. Many subscribers have expressed their frustration on social media, threatening to cancel their subscriptions as a form of protest against this forced transition. 📢 #CustomerFeedback #SocialMediaBuzz 4️⃣ **Market Implications**: This strategic move could potentially raise antitrust concerns, especially if Netflix is seen as limiting consumer choices to push their own ad-supported plans. Could this lead to regulatory scrutiny? ⚖️ #Antitrust #MarketDynamics 5️⃣ **Looking Ahead**: As the streaming market evolves, how will other competitors respond? Will they capitalize on this discontent by offering more consumer-friendly options, or will they follow in Netflix's footsteps? Only time will tell. 🔄 #MarketWatch #StreamingWars 🟣 **Engage and Discuss**: What are your thoughts on Netflix's decision? Will this change how you use streaming services? Drop your comments below or share this post to get the conversation going with your network! 👥 #Discussion #TechTalk Remember, your voice matters. Whether it's switching services or voicing your concerns, each action shapes the future of streaming. 🚀 Copyright © 2024 Looi Teck Kheong. https://lnkd.in/gYEz4AwG

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Write me a headline for the following topic "How to watch Netflix on Apple TV in March 2024". Please ensure the headline is engaging and should be SEO-optimized. https://lnkd.in/d_M6r6KM #netflixonappletv #StreamingTips #AppleTVStreaming #netflixguide #OnlineStreaming

This is such a brilliant move by Netflix. Meme'ification of their content to create shared moments between people. Taking one of the more solitary experiences watching TV (in small groups or alone) and making it a much more social one. This is how you make your product super sticky, you reinforce it with the community and feed social media channels with it. The film industry has long been a major source of meme content, Netflix is just platforming it and making it extremely easy for anyone to share. Just so smart. #FutureOfTV #Netflix https://lnkd.in/gPufpFuu

Write me a headline for the following topic "How to watch Netflix on Apple TV in March 2024". Please ensure the headline is engaging and should be SEO-optimized. #NetflixOnAppleTV #StreamingTips #AppleTVStreaming #NetflixGuide #OnlineStreaming