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"Make your facial hair MORE visible?" Seems counterintuitive for a hair removal product. Let's break down this Michael Todd Beauty's native ad strategy... The video pattern ↳ Exaggerated facial hair on women ↳ Close-up demonstration shots ↳ Targets 50+ demographic ↳ Creates self-awareness Landing page brilliance ↳ Instant GIF demo ↳ 6-point benefit structure ↳ Before/after animations ↳ Ticking countdown timer ↳ Social proof integration Smart funnel elements → Problem amplification → Consistent messaging → Review showcases → Proof-heavy checkout → Multiple buying triggers Missing opportunities → Video testimonials → Celebrity endorsements → Influencer integration → Reaction content This beauty brand makes women notice a problem they didn't know they had... then solves it immediately. Study this funnel even if you're not in beauty. The strategies here are 6-12 months ahead of other industries. Follow for more native ad breakdowns and winning strategies.

😀 This Facebook Ad campaign aims to stand out by focusing on the transformative power of wigs and how they can help people express their unique individuality. 😀 Target Audience: Broader Demographics: Consider a wider age range (teens to mature adults) interested in self-expression and fashion. Interests: Beauty enthusiasts, cosplay communities, niche fashion styles (e.g., goth, punk), hair experimentation. Behaviors: Online shoppers, active social media users. Campaign Goal: Drive Sales & Brand Awareness: Focus on generating sales while also building brand recognition for your unique wig offerings. Ad Formats: Eye-catching Visuals: Utilize dynamic images and videos showcasing dramatic wig transformations. Think vibrant colors, avant-garde styles, and bold personalities. Interactive Features: Experiment with Facebook's poll or question sticker features to engage viewers. Ask questions like "What hair color would you rock with a wig?" or "Which wig style best suits your personality?" Ad Copy: Headlines (25 characters): Intriguing & Empowering: "Hair Today, You Slay!" Focus on Transformation: "Unleash Your Inner You" Playful & Bold: "Dare to Be Different. Wigs for the Unconventional." Descriptions (125 characters): Highlight Uniqueness: "Express Yourself with Wigs. Beyond Trends, Beyond Limits." Spark Curiosity: "Unleash Your Hair Chameleon. Find Your Perfect Wig." Community Building: "Join the Wig Revolution. Be Seen, Be You." Call to Action (CTA): Intriguing & Actionable: "Discover Your Wig Muse" Community-Oriented: "Join the #WigLife Movement" Additional Strategies: Partner with Influencers: Collaborate with social media personalities known for their unique styles to showcase your wigs in a relatable way. User-Generated Content Contests: Encourage customers to share photos and videos of themselves with your wigs using a branded hashtag. Behind-the-Scenes Content: Offer glimpses into your wig design and production process to showcase the craftsmanship and creativity behind your products. Standing Out from the Crowd: Focus on Emotion & Self-Expression: Move beyond just showcasing wigs; emphasize the empowering transformation they can provide. Cater to Niche Communities: Target specific interests like cosplay or bold fashion styles with unique wig collections. Interactive & Engaging Ads: Utilize Facebook's features to spark conversation and involve viewers in the ad experience. #wiglife #wiglove #wigs #hairstyle #hairoftheday #hairtransformation #hairgoals #expressyourself #beyou#beyondhair #unleashyourinneryou #daretobedifferent #boldhair #wigrevolution #wigchameleon #hairhasnorules#wigfam #wigcommunity #wigsociety #showyourwig #wigoftheday #wiglovechallenge

📣 TikTok has released a new handbook to help small to medium-sized beauty businesses make the most of the upcoming spring and summer trends. Here are some highlights from the guide that can help you elevate your brand's presence on the platform 💥: 1️⃣ Trends to know: TikTok is where beauty trends start 💣. Stay ahead of the curve by keeping up with the latest trends on the platform. 2️⃣ Tutorials matter 💄: Tutorials and how-to's remain crucial forms of content in keeping a beauty brand's audience engaged in 2021. 3️⃣ Storytelling tips: Aside from tutorials, TikTok has advised brands to consider creating educational videos. Share your brand's story and connect with your audience on a personal level. 4️⃣ When to post ⏰: The top 100 brands with the highest engagement rates post an average of 4.2 posts per week. Stay consistent with your posting schedule to keep your audience engaged. Virtual & Real videos, which offer a comparative view of what a beauty product looks like online versus a person in real life, also remain popular with users. Check out the full guide for more tips and tricks on how to elevate your brand's presence on TikTok. #BeautyBusiness #TikTokMarketing #SocialMediaMarketing #DigitalMarketing #MarketingInspiration TikTok Source: https://lnkd.in/e7SZXR5r

This brand is absolutely slaying with its marketing strategies, from harnessing the power of UGC to its aesthetic IT girl content. 💅🏾 👀 So how has REFY successfully built a strong community of dedicated supporters? ✨ First off, they're all about understanding their audience. REFY makes products that cater to different skin tones and types, and they're all about being cruelty-free and vegan. To simplify beauty routines for their community, they created the Lip Blush which was born from Co-founder Jess Hunt’s personal experience with pale lips. This resonated with their community and led fans to purchase a product they didn’t even know they needed. The strategy employed by REFY resulted in acquiring loyal brand advocates. ✨ Then there's UGC (user-generated content). REFY's got this down pat. Majority of REFY’s product launches have gone viral and are loved by their community because of the power of UGC. REFY sends out their makeup products to content creators who create all sorts of cool content with them. Think GRWM looks, makeup tutorials and lifestyle vids. This fosters authenticity, boosts discoverability, sparks community engagement, and increases the likelihood of potential customers buying REFY’s products as they are being seen on real people. ✨ Now, let's talk Instagram. REFY's feed is chef’s kiss perfection. It's clean, it's minimalistic, and it's totally on-brand🤌🏾. They're not just posting product pics either; they're sharing lifestyle shots that capture the REFY vibe. It's like they're selling a whole lifestyle, not just makeup. I think this is my favourite part of REFY’s marketing strategy. ✨ And we can't forget about Jess Hunt herself. As the face of the brand, she does an awesome job of blending her personal life with REFY content. It's like hanging out with a friend who just happens to have killer makeup tips, through this fans feel like they know her, which makes them even more connected to the brand. What else did I miss? How do you think REFY is killing it on socials at the moment? #marketingstrategy #usergeneratedcontent #REFY #communityengagement

Many brands overlook Youtube - most likely as they see it being "costly" to invest in long-form video content. However, Youtube is still a top search engine for shoppers and the content shelf life is WAY longer than other social media channels. Youtube is continuing to develop more shopping features, so it's worth brands taking a look. #Youtube #SocialMediaMarketing #CPG

Earlier this year in Australia, I had the privilege of sharing the stage with MECCA Brands (shout out Hannah Fillis!)—a standout in social media innovation and growth. Our latest case study dives into how MECCA brings the in-store experience online, engages users with authentic content, and drives strong ROI through strategic campaigns with Dash Hudson. The results speak volumes: 📈 +270% increase in TikTok comments 📈 +185% increase in TikTok shares 📈 +91% increase in TikTok likes Interested in elevating your brand’s social strategy? DM me to learn how Dash Hudson’s tools can drive real results. https://lnkd.in/ez-YGn7z

Whether it be #socialmedia content, landing pages, labels or product descriptions, #cosmetics translation projects are among the most fun, challenging and rewarding 🧪💄 «As a #translator, you must think about convincing consumers to buy a certain product. That’s why a #marketing background comes in handy. #Copywriting skills are also important when translating the perfect marketing campaign advertisement or slogan. Remember: The success of the marketing #campaign is in your hands. […] Since the world of #beauty is supported by #science and #hightech branches, you will translate words that cover everything from plants and flowers to molecules and bioactive compounds, from #green cosmetics to technological devices. Social media platforms are an essential piece of the puzzle — brands regularly post marketing content to #engage their customers. […] If you want to translate for the #beautyindustry, you have to consider that this industry is changing. You should be translating for #inclusive companies, queer-owned beauty brands, or black-owned beauty brands. You should pay extreme attention to details for using a sensitive, not gender-biased, nor discriminatory or sexist language.»

Ever wished you could add new friends to your existing Instagram Collections? Imagine how much easier and more engaging content sharing would be! Here my are thoughts on this potential feature https://lnkd.in/emfvCcvt #InstagramEnhancement #productinsights #featureenhancementideas

"Why Seasonal Content Wins Every Time" The secret to standing out? Aligning your ads with the season or trends. Here’s why seasonal content works: It’s timely - your audience is already thinking about it. It builds urgency - limited-time offers drive action. It connects emotionally - people love brands that stay relevant. Example: A Valentine’s Day ad for a skincare bundle with “The gift of glowing skin 💕.” Tap into the moment. Stay relevant. Drive conversions. #SeasonalMarketing #BeautyBrands #EcommerceGrowth #DigitalMarketing #PaidAds