Cultivated Talent’s Post

On our radar: DedCool In a crowded market, DedCool redefines what it means to create remarkable fragrance experiences. Founded by Carina Chaz in 2016, the brand is making fragrance an everyday, genderless ritual, recently expanding to SEPHORA As Chaz shared on the Glossy Beauty Podcast, "We want to speak to fragrance in ways our competitors aren’t." Hear how DedCool is shaping the future of fragrance: https://lnkd.in/ep2s7QZ9

Watch this to learn more about some of Utah's biggest brands that have female facing SKU's!

Have you heard of this technique for effectively growing your brand's social media presence? In 2022, some companies did not have any social media following, let alone any posts from creators mentioning them! But thanks to very compelling ideas and smart business partners, you too can grow rapidly just like these companies. Let's give out some medals, in light of the #olympics. 🥇 Number 1: Sezane (+54K): This semi-luxury fashion business has only been around since 2013, but their approach of having creators share collections as well as social and topical campaigns is working for them. 🥈 Number 2: SHEGLAM (+43.4K): Just four years after their founding, Sheglam has amassed 3.2 million fans. Being a sister brand to SHEIN allowed them to collaborate and develop an amazing influencer-focused strategy. 🥉 Number 3: COS (+40.5K): With a bold and minimalistic art direction on their 3.4 million follower page and the creators mentioning them on social media, H&M's modern collection of styles (COS) has seen significant support from the Swedish fashion retail giant. But what made their approach so successful? The latest episode of the "Ready, Set, Click!" podcast goes in-depth about social media strategies. Watch the full episode here: https://ow.ly/S0Xw50ST4Yu.

🎧NEW TRAILER for SEASON 2 of FSW CONVERSATIONS Coming this January, Jessica Quillin, PhD and I are proud to announce the second season of our Fashion Strategy Weekly podcast, FSW Conversations. This season is jam-packed with fascinating discussions and practical insights from strategic leaders in fashion and luxury. Some episode highlights include: ➡️ Practical data strategies to navigate the tricky waters of today’s fashion and luxury e-commerce landscape ➡️ Applied AI and a map for innovation for luxury brands ➡️ Aesthetics and the art and meaning of luxury customer experience ➡️ Determinants of luxury pricing strategies and what to expect from near-term pricing dynamics ➡️ Navigating DTC and new models of fashion entrepreneurship   ➡️ Size inclusivity, influencer marketing, and customer-centric business strategy Check out our new trailer and watch this space for further updates on Season 2! https://lnkd.in/eR9rU_Xc #luxury #fashion #podcast #luxurystrategy #contentstrategy #marketing #digitalstrategy #strategy

Check out the brilliant Kory Marchisotto chatting with Jon Evans from System1 on all things E.L.F. BEAUTY. We love being one of the e.l.f. partners helping this rocket ship to launch in International markets. Onwards and upwards 🚀 🤩 💄 😘 #eyeslipsface #challengerbrands #marketingandadvertising

A few insights from our CEO Francis Pierrel featured on the Promo Insiders podcast, where he shared some insightful perspectives on branded products + packaging 🎙️ 🗑️ If you trash the product, you trash the brand 🏆 Create products so desirable, that people will ask: "Where can I get one?" 🎨 Branding transcends logos - it's about thoughtful, meaningful design A huge thank you to Theresa Hegel for the great conversation, catch the full interview on Advertising Specialty Institute! #PromoInsiders #PromotionalProducts #ElevatedBrandEthos #Branding

Have you heard of this technique for effectively growing your brand's social media presence? In 2022, some companies did not have any social media following, let alone any posts from creators mentioning them! But thanks to very compelling ideas and smart business partners, you too can grow rapidly just like these companies. Let's give out some medals, in light of the #olympics. 🥇 Number 1: Sezane (+54K): This semi-luxury fashion business has only been around since 2013, but their approach of having creators share collections as well as social and topical campaigns is working for them. 🥈 Number 2: SHEGLAM (+43.4K): Just four years after their founding, Sheglam has amassed 3.2 million fans. Being a sister brand to SHEIN allowed them to collaborate and develop an amazing influencer-focused strategy. 🥉 Number 3: COS (+40.5K): With a bold and minimalistic art direction on their 3.4 million follower page and the creators mentioning them on social media, H&M's modern collection of styles (COS) has seen significant support from the Swedish fashion retail giant. But what made their approach so successful? The latest episode of the "Ready, Set, Click!" podcast goes in-depth about social media strategies. Watch the full episode here: https://ow.ly/inIb50SUQsr.

“How Chanel and Medik8 balance sustainability with quality” - Cosmetics Business discusses brands succeeding in creating sustainable luxury in their latest podcast. A subject that is routed in our DNA 🎧 Tune in to hear how we're shaping the future of skincare: https://lnkd.in/e2dXrrpy #Medik8 #Sustainability #SkinCareScience ##TheCosmeticsBusinessPodcast

🎧NEW TRAILER for SEASON 2 of FSW CONVERSATIONS Coming this January, Bryce Quillin and I are proud to announce the second season of our Fashion Strategy Weekly podcast, FSW Conversations. This season is jam-packed with fascinating discussions and practical insights from strategic leaders in fashion and luxury. Some episode highlights include: ➡️ Practical data strategies to navigate the tricky waters of today’s fashion and luxury e-commerce landscape ➡️ Applied AI and a map for innovation for luxury brands ➡️ Aesthetics and the art and meaning of luxury customer experience ➡️ Determinants of luxury pricing strategies and what to expect from near-term pricing dynamics ➡️ Navigating DTC and new models of fashion entrepreneurship ➡️ Size inclusivity, influencer marketing, and customer-centric business strategy Check out our new trailer and watch this space for further updates on Season 2! https://lnkd.in/eg7feWw6 #luxury #fashion #podcast #luxurystrategy #contentstrategy #marketing #digitalstrategy #strategy

Podcast Power: How Fashion Brands Are Leveraging Audio to Connect with Consumers 🎙️ Who What Wear is launching a new podcast with Walmart! This is a major move for fashion brands, as podcasts are becoming a powerful tool for reaching and engaging audiences. 🎯 Key takeaways: 1. Podcasts are cost-effective: They're cheaper to produce than video campaigns and can see unique engagement. 2. Podcasts build relationships: They create a personal connection with your audience. 3. Podcasts drive sales: Brands like Who What Wear have seen significant increases in sales through podcasting. Glossy has the full deets on the gossip here: https://lnkd.in/gMSzHsx2 And if you want to check that pod out, I highly recommend it for #retail and #fashion managers, #socialmanagers in the industry. https://lnkd.in/gyXBEFq6 #podcast #fashion #marketing #branding #retail