E.L.F. BEAUTY

Our e.l.f. UP! game on Roblox has been lighting in a bottle since day one. We are thrilled to celebrate the milestone of reaching 20 million visits and counting! 🚀    When we launched e.l.f. UP!, our mission was bold: revolutionize beauty, connectivity through fun and self-expression in the immersive world of gaming. As the first beauty brand to dive headfirst into Roblox, we stepped into an untapped space with a limitless vision, creating a vibrant, experience-led universe where creativity reigns and connections flourish.     e.l.f. UP! isn’t just a game—it’s a community. A place where players can dream big, express themselves authentically and build businesses rooted in passion and purpose.    As we celebrate this e.l.f.ing amazing milestone, we reflect on how bold risks and listening to our players have delivered game-changing results:  ✨ 20 million lifetime visits  ✨ 1.29M average monthly visits  ✨ 96% approval rating  ✨ Bold Animation Pack—a top-grossing item of all time on Roblox  ✨ Liquid Death UGC cans—60,000 sold out in just 6 hours  ✨ Reese's Book Club activation—75,000 players in its first few days     But the heart of e.l.f. UP! lies in our connection with the community. When we revived The Hunt, a fan-favorite event our players had been requesting for years, it became one of our proudest moments. With 32 million impressions in just 24 hours and over 1M free UGC items in the biggest in-game giveaway ever, we proved that listening and responding to your audience can turn dreams into reality.      To every player, every partner and every dreamer who’s been part of this journey—thank you for bringing your energy to the beauty-verse. This is just the beginning. Together, we’ll keep leveling up and setting new high scores. 🎮

“We focus on whatever is important to our community.” - Tarang Amin Our Chairman and CEO, Tarang Amin, was a recent guest on Fortune’s Leadership Next podcast to share how e.l.f. continues to break through, connect with our community and redefine beauty for every eye, lip and face. From viral collaborations to our purpose-driven leadership, Tarang breaks down how we’ve built a brand that moves at the speed of culture - and why that makes all the difference. 🚀 With Diane Brady, co-hosting this season with Kristin Stoller, Tarang took a deeper dive into leading with impact, pushing the industry forward, and staying true to our mission. “One of the first moves I did when we bought the company was make sure that our employee base reflects the community, so I’m very proud that 74% of our team are women, 75% are Gen-Z or millennial, 44% are diverse.”  “We noticed that almost 70% of our consumers play video games or watch other people play video games so having a female empowerment platform with popular female gamer Lufu on Twitch did great. We created an entire branded experience on Roblox and just celebrated our 20 millionth visit.” At e.l.f., we believe anything is e.l.f.ing possible. Tarang’s leadership is a testament to that mantra that we use every day. We are a different kind of company - because being a bold disruptor with a kind heart isn’t just a tagline, it’s who we are.  🎧 Tune in to the podcast: https://lnkd.in/e2jM5JD 📖 Read the full article: https://lnkd.in/eCJfH-AT

We are over the moon to take part in a historic first - the largest gathering of astronaut women - to celebrate the 10th anniversary of Women and Girls in Science. The General Assembly Room at the United Nations was filled with extraordinary trailblazers, defying gravity - literally and figuratively - to democratize dreams for the next generation of changemakers.    Our host, the unstoppable Amanda Nguyen, said it best: “Impossible is just an opinion.” And she should know - she’s a civil rights activist, a Nobel Peace Prize nominee and will be the first Vietnamese woman astronaut to travel to space. Her mission? To rise, so others can follow. 💫     Amid these trailblazers, we were reminded that representation goes beyond being seen - it’s about feeling like you truly belong. It’s about making sure no one is overlooked when we raise our voices. The women in the room yesterday aren’t just reaching for the stars; they’re redefining them, showing the next generation that space isn’t just a dream - it’s their destination to claim.      At e.l.f. Beauty, we make it a habit to show up where no one expects us. Why? Because democratizing dreams isn’t just about access - it’s about creating space (in every sense of the word) for future leaders to thrive.     To the women and girls charting their own paths in STEM, know this: You are the present. You are the future. You are the change. And to those who are breaking barriers in fields that weren’t designed to let them in - your mission has already begun. 🚀💄    ICYMI, tune in to the livestream recording here: https://lnkd.in/ehtHSKgv 

We showed up. AGAIN. 💥 Did you know that 70% of Super Bowl viewers use an average of two or more media platforms during the Big Game?! We took the Big Game beyond a broadcast with ‘The E.l.f. Time Show’ - our first-ever Super Bowl livestream that brought sports, beauty and comedy together like never before. Hosted by sportscaster Suzy Shuster, actress and comedian Yvonne Orji and drag queen Heidi N Closet, we delivered a beauty-meets-sports experience across TikTok, Twitch, YouTube, Instagram, Amazon Live and elfcosmetics.com. And that wasn’t all - we made waves with:  🏈 Our 30-second feature on Tubi, featuring our eccentric ‘Chief Science Officer’ Klaus (played by actor, Christopher Kouros), which we partnered with Tubi to turn into a 15-second movie trailer. Check it out and let us know what you think here: https://lnkd.in/eXRjzw8P  🏈 The Tubi Red Carpet Shop, where fans could shop e.l.f. directly from the platform  🏈 A spot in Animal Planet’s Puppy Bowl XXI, starring the one and only Joey King At e.l.f., we play the game differently. We drove the beauty conversation for two years with groundbreaking ads at the Big Game, so it was time to be disruptive and community focused on a whole new level by joining the real-time conversation and connecting on Tubi and beyond. We're here to make an e.l.f.ing impact and prove that beauty belongs in the Big Game. Did you tune the e.l.f. in? Let us know your favorite moment in the comments! 

The Big Game hasn’t started yet, but we’re already feeling like winners. ✨     Ad Age just named e.l.f.’s Judge Beauty spot one of “The Most Diverse Super Bowl Commercials of All Time.” The marketing, agency and creative leaders who make up its Diversity Council curated a list of “exceptional efforts” to tell inclusive stories. And we’re honored to be on it.     💡 Why does this matter? Because the Big Game is one of the biggest stages in the world. It’s where we can show up loud and proud for every eye, lip, face and paw.     Last year, we brought together Judge Judy Sheindlin, “Suits” stars Gina Torres, Rick Hoffman, and Sarah Rafferty, plus e.l.f. fam Meghan Trainor and Heidi N Closet. The result? A celebration of positivity, inclusivity, high-quality beauty for all – and most importantly, FUN.     As Ad Age put it:  🗣️ “It shows real people of all skin tones, identities and styles embracing bold, playful, and affordable beauty. It’s celebrating self-expression in all forms. The spot makes clear that high-quality makeup isn’t just for a select few, it’s for everyone, no matter your age, gender, or background. We all belong. We are all beautiful.”     And this year? We’re making a new play. 🚀     Our E.L.F. TIME Show is taking center stage—streaming LIVE across our digital touch points. Hosted by an all-star lineup featuring sportscaster Suzy Shuster, actress and comedian Yvonne Orji, and drag queen Heidi N Closet, we’re bringing the energy beyond the Big Game.     💥 Join us LIVE on TikTok, Twitch, Instagram, YouTube, Amazon, and elfcosmetics.com at 6:30 PM ET / 3:30 PM PT. See you there!     Read the full article here: https://lnkd.in/ew-a9dsw  

Our tails are wagging because we’ve unleashed something fur-tastically special! 🐾    Introducing our first-ever item for our furry friends: the limited-edition Pawer Grip Primer Small Dog Toy — inspired by our No. 1 mass cosmetics icon, Power Grip Primer (yep, the one that sells every 3.5 seconds).     But we’re not just here to play—we’re here to make an impact. Our commitment to cruelty-free, vegan, e.l.f. clean beauty isn’t just about every eye, lip, and face… it’s for every paw too. ❤️    That’s why we’ve partnered with Best Friends Animal Society, donating $25,000 to support animals affected by the California wildfires. Plus, with our "Change Up" feature on elfcosmetics.com, allows our community to contribute to this cause with every purchase.     Because at e.l.f., giving back is in our DNA—and when we link arms (and paws) with partners like Best Friends, we multiply the power of our purpose. Every adorable four-legged friend featured in this launch is available for adoption through Best Friends Animal Society. 🐶✨     Ready to fetch yours? 🦴 Let’s go! 

Another quarter of consistent, category-leading growth! 💪   We announced our Q3 FY 2025 results today and we are proud to share some top highlights: 💥 31% net sales growth this quarter 💥 24 consecutive quarters of net-sales growth and market-share gains 💥 #1 cosmetics brand in the U.S. on a unit basis  💥 #2 cosmetics brand in the U.S. on a dollar basis   As our Chairman & CEO Tarang Amin said, “We believe we are still in the early innings of unlocking the whitespace we see across digital, color cosmetics, skin care and international.”   A huge thank you to our amazing e.l.f. team and partners. Your dedication and passion continue to prove that, together, we can make anything e.l.f.ing possible. 🚀   See the full details of our earnings results here: https://lnkd.in/eqKWvB4K 

Ready to blast off into your dream internship? Our summer e.l.f.ternship is officially open and we’re looking for bold disruptors to join the e.l.f. rocketship! 🚀   This immersive summer internship program gives undergraduates the opportunity work on real world projects, complete a capstone that will be presented to our exec team and attend a number of career development sessions on a variety of topics from personal branding to presentation skills.    Don’t just take our word for it, check out what some of our current e.l.f.terns have to say! 🤩   “The past month at e.l.f. has been defined by pure joy—joy sparked by the people who make this place special, the mission that drives us and the unstoppable energy of tenacity, discovery and disruption that surrounds us." -Megan Gregor    "Working at e.l.f. Beauty has been nothing short of transformative. I’ve had the opportunity to contribute to bold, culture-shaping campaigns, collaborate with inspiring teams and grow in an environment that champions creativity and inclusivity. This experience has solidified my passion for beauty and communications and I’m grateful to have been part of a brand that truly believes anything is e.l.f.ing possible." –Jayna Catalina    What the e.l.f. is in it for you? 🤔 ⭐ Dive into exciting opportunities across Creative, Marketing, Communications, Finance & Strategy, HR, Supply Chain, IT, and Digital.  ⭐ Experience career shaping development opportunities while working on meaningful projects and campaigns.   ⭐ Be matched to a role that aligns with your passions and academic background - because we believe everyone should be their best se.l.f.    Program Details:  📆 Duration: June to mid-August  📍Locations: NYC, Oakland, LA and London  ⏰ Deadline: Apply by Monday, March 31 If you are currently enrolled in a college or university and have crushed it in your coursework, work experiences, or extracurriculars, we want to meet you! Applications are live now so don’t wait - the number of roles are limited! Head to our e.l.f. Beauty careers site to apply at www.elfbeauty.com/careers! ❤️

At e.l.f., we don’t just watch the game - we e.l.f.ing change it. 💪   On National Girls & Women in Sports Day, we celebrate the athletes breaking barriers and making history. From racing to wrestling, we champion women in sports, giving them a platform for their voice that deserves to be heard. While the women’s sports industry is shattering records, the playing field is still uneven.    What the e.l.f. does this mean? Did you know that by age 14, girls drop out of sports 2x the rate of boys due to lack of access, support and visibility?    Women athletes inspire AND influence - they’re 2.8x more influential than traditional influencers and are seen as more credible brand ambassadors than their male counterparts.     How e.l.f. is Leveling the Playing Field:  🎾 Billie Jean King Cup – Exclusive skin and cosmetics partner of the women’s World Cup of tennis. 🎤 iHeart Women’s Sports Audio Network – Founding partner of the first audio platform dedicated to women’s sports with iHeartMedia and Deep Blue Sports. 🏎️ Indy 500 – The first beauty brand to serve as a primary sponsor of a driver, and not just any driver, the ONLY female driver to compete in the 2024 race. 🤼 Girls Wrestling – Sponsor of the Wonder Women of Wrestling Varsity Tournament, supporting 700+ female athletes competing at the high school level. 🏒 Toronto Maple Leafs – 45% of Leafs fans are women, and we’re showing up for them in a way that’s never been done before, all season long. 🏊♀️ Anastasia Pagonis – Championing inclusivity by teaming up with Paralympic swimmer Anastasia Pagonis, a world record-holding swimmer and advocate for disability awareness, to ensure that sports - and beauty - are for everyone.   e.l.f.’s mission to serve the underserved has led us deeper into women’s sports - and if you know us, you know we’re just getting started.     Let us know in the comments where you want to see us show up next. More to come in 2025!