Currency Alliance’s Post

#Marketingpersonalization comprises four key strategic initiatives: 1️⃣ Collecting customer data with consent, at scale 2️⃣ Targeting offers and messaging based on predicated ROI 3️⃣ Execution across multi-channel, multi-brand customer journeys 4️⃣ Coherent measurement across all marketing for ongoing optimization Currency Alliance’s latest article analyses the current benchmark for each one, and describes how the #loyaltyprogram can improve on current efforts. Full article here: https://bit.ly/3M98FNY

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