Daniel Bender’s Post

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Head of Ecommerce B2C e B2B / SEO / Analytics / Content / Growth / Performance / Director of Ecommerce / Certified Adobe Analytics

I have a few more insights regarding IDC report about best ecommerce platforms for B2C midmarket. Just a recap, IDC named VTEX, Shopify and Intershop Communications as leaders in the B2C Midmarket segment by IDC. All of them are core ecommerce companies. Two of them are founder-led. Intershop is today a plublic company. The original founder left many years ago and also founded Demandware, which was later acquired by Salesforce All of them have strong regional basis in a Top 10 ecommerce market. Shopify in Canada, Vtex in Brazil and Intershop in Germany. All of them are publicly traded companies. Although Shopify has 50x bigger market cap than Vtex and even more compared to Intershop, which seems to be a rather small company these days. And here the similarities end. Shopify was born to help SMB sell online and is growing from there. VTEX was always Midmarket/Enterprise Intershop seems more worried about B2B Ecommerce. And that actually puzzles me. How such a small company focused in B2B commerce is positioned as leader in this B2C report? Any guess? #business #ecommerce #technology

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Marcelo Fischer

BD Lead | Driving Shopify's growth in LATAM

8mo

Good point, Daniel Bender. Ultra-niched players can get better reviews since they focus on a specific market. If they scale, the rating gets diluted. As someone who has been in the commerce industry for quite some time and now has a seat at Shopify, let me contribute some insights: - Shopify has a global presence in 175 countries, and it is #1 commerce platform in the UK, Germany, Brazil, and Mexico, among others. It accounts for 10% of the total US market. Canada was just the initial spark 20 years ago; - While all the companies mentioned are core commerce companies, Shopify has 4,500 commerce engineers dedicated to making commerce better for everyone, everywhere. This engineering-led force is the reason why Shopify delivers over 100 updates, new features, and innovations every semester in our Editions. - Shopify's market cap is 61x bigger; - Shopify helps merchants from their first sale to full scale, and when decision makers think of enterprise commerce platforms, they think of Shopify. Check out the Nielsen|LinkedIn survey. - Shopify offers the most scaled platform, faster time-to-market, and seamless integration. Choosing the best has never been so easy. Thank you for sharing your thoughts.

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