I had the pleasure of joining the #RegenHouse conversation around the kitchen table on Scaling Regenerative Agriculture 🌱. Together with Ethan Soloviev, Mary Jane Melendez, Facundo Etchebehere, and Juan Gabriel Aguiriano Nalda, we gathered around a small table covered with fresh produce from the farm, to dive into real-time strategies, successes, and challenges. Each of us posed questions to our group based on our unique role in the supply chain, sparking meaningful discussions about the future of regenerative agriculture 🌍. From the retailer’s perspective, I spoke about the complexity of supply chains—better described as *value webs*—and the opportunity we have to create consensus on a common set of definitions, standards, and certifications to help retailers accelerate 🌾. Long-term partnerships, like the Better For Nature and Farming program from our Dutch brand and our Regen Ag partnership with General Mills support farmers to adopt regenerative agriculture in key sourcing locations. They are examples of how we can scale through collaboration 🤝. #RegenerativeAgriculture #Sustainability #ClimateWeekNYC #FoodSystemsTransformation #Collaboration
Ethan Soloviev
3mo
Thank you Daniella for joining us at the table - and for your provocative questions to our assembled representation of the global food supply system. Partnerships and collaboration are key, and it’s going to take many more of them to get where we need to go. Looking forward to the next time around the table at #REGENHouse!
Strategic Advisor, speaker, commentator on Sustainable Business @planamikebarry.bsky.social
3moOh to have been a fly on the wall at such a brilliant gathering! 😀