Danielle Wade’s Post

Why Live Sports Events Are the Ultimate Marketing Opportunity Over the years, I’ve learned that as marketers, our biggest challenge and opportunity is finding the perfect reason to start a conversation with our customers. When we get it right, the result is unforgettable campaigns that customers appreciate and reward with loyalty or purchases. Now, think about this. What’s more exciting than tapping into the real-time thrill of live sports? Imagine this. Steph Curry sinks his sixth three-pointer at the end of the first quarter, or Mbappé scores a goal in the fifth minute of the game. Right after these moments happen, your customers, those who are watching the game, love Curry, or are die-hard Mbappé fans, get a personalized message about what just unfolded. The message invites them to place a bet, adjust their wager, or even expand it. Sounds amazing, doesn’t it? To make this magic happen, you need two things: 1. Real-time sports event data. Thanks to our partnership with LSports and Dotan Lazar, our clients don’t need to lift a finger. The data flows directly into Optimove. 2. Smart decision-making. Our recommendation engine (OptiX) ensures the right event is turned into a campaign, sent to the right audience, at the perfect moment. It’s seamless. It’s powerful. It’s OptiLive. Want to see it in action? Visit Optimove at booth 4A34 at ICE to learn more!

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Starting today and the following nine days, I am going to count down my favorite national campaigns for 2024. This campaign, to me, can easily be higher on my list, but since it is January 1st, what better way to kick off the year than with a powerful message? BODYARMOR Sports Nutrition partnered with WPP / Ogilvy to create an intimate portrayal of one of the most explosive athletes, Simone Biles, in one of the most explosive sports. When you expect fast-paced, quick, in-your-face, they took a much more emotionally explosive approach. Kudos to Kim Gehrig, the director of this masterpiece. When I watched this for the first time, it reminded me of all of our professional journeys...regardless of what they are. When Simone takes over the most visible stage, the Olympics, we see seconds of excellence, seconds of perfection...but we do not see roots...the family, the sacrifice, the human. As leaders, as peers, as friends, as parents, as siblings, as neighbors -- it is important to slow down, or even pause...to reflect on what makes us, what shapes us. But also to observe and understand those around us. As you enter this new year...slow down or even pause, especially if you feel like you're spinning or upside down. Appreciate the beauty in your journey no matter where you are today. Wishing you an amazing 2025! - - - - - My Top 10 ads/campaigns of 2024: 10. "The Vault" | Powerade 9. Post on 01/02 8. Post on 01/03 7. Post on 01/04 6. Post on 01/05 5. Post on 01/06 4. Post on 01/07 3. Post on 01/08 2. Post on 01/09 1. Post on 01/10 #ads #marketing #commerce

Brands can create more impactful and lasting relationships with consumers through the emotional connections that sports partnerships can provide. Learn how top brands are leveraging these connections. ⚽

As a North Carolina native myself, I can't skip highlighting the work with are doing with the Panthers! Partnering with innovative brands like the Carolina Panthers is one of the best parts of what we do at Attentive. 🙌 From trivia and in-game polls to personalized content, they’re leading the charge in fan engagement with SMS. Their team doesn’t just see SMS as a messaging channel—it’s a way to create real-time, 1:1 connections with their audience. If you want a glimpse into how sports teams are raising the bar with fan experiences, this case study is worth a read. 👇

How does loyalty work in the sports world? 🏀 I had an amazing chat with Justin Price, Senior Manager of Multichannel Marketing for the Milwaukee Bucks Inc., and his insights on cross-industry learning were 🔥! Justin shared how much he’s loved connecting with folks from all sorts of industries and swapping ideas on what’s working for them. He’s super excited to bring those fresh ideas back to the sports world, especially since teams often have smaller staffs handling it all. For him, automation in 2025 is a game changer—making things smoother while keeping fans hyped, engaged, and loyal. Hearing how the Bucks are getting creative to level up the fan experience is exactly why these events are so awesome. It’s all about collaboration, growth, and finding fun new ways to stand out in 2025! What’s your 2025 strategy?

Research shows that 65% of sports fans want content or information at least once a month during the off-season. 🏈 But did you know that engaging fans year-round can significantly increase the likelihood of them spending on tickets and merchandise during the season? 🤔 In our latest article, we explore the challenges sports brands face today, what fans expect from them, and the opportunities available to drive engagement and growth. 🚀 Read it here 👉 https://lnkd.in/etWAQX4V

Is your brand ready for the Summer Olympics? Unlock winning strategies and learn how you can connect with a global audience to go for the gold. Check out our latest post: https://buff.ly/3VXyxCk #OlympicsMarketingTips #StayKinetic #DigitalMarketing

How can advertisers bring their A-game to a major sporting event? 🏀⚽🏈🏓 Create ads that leverage humour. Why? According to Kantar's LINK data, ads that land humour well are naturally distinctive, emotionally connected and enjoyable. Want to know more? Learn how brands can make the most of their adverts here 👉 https://lnkd.in/ehC4JVuD

Sports partnerships help brands tap into the emotions of their audiences, creating more impactful and lasting relationships with consumers. Explore how top brands are leveraging these connections. 🏆