Managing Director at The Echelon Effect | Director at Trilations | Leadership & Team Development | Customer Engagement | Sales Training | Key Account Management | Coaching
For those in Medical Affairs wondering how to get the field engagement balance right, there's some great insight from Trilations in here for you. Perhaps not surprisingly, the data from 45,000 interactions indicates that increasing the visit frequency, without increasing the visit quality, has a negative impact on being perceived as the most valued medical partner. Some lessons to be learned from commercial colleagues that merely dialling up the frequency of HCP visits leads to triggering the law of diminishing returns. Send me a message if you're interested in understanding the impact of your Medical Affairs team & we can share how the Trilations team can help. #medicalaffairs #msl #pharma
Discover how the right balance between frequency and quality in medical visits can significantly enhance physician relationships and patient outcomes. Based on an extensive analysis of 45,000 interactions, we reveal key strategies to help you refine your approach and achieve greater impact. 📖 Read the full paper here: https://loom.ly/idPMf-c 🔍 Follow Trilations Healthcare Strategies for more exclusive insights. #medicalvisits #physicianengagement #healthcareStrategy #fieldmedical
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5moDavid, thanks for sharing!