Chris Davidson’s Post

Transform- Innovate - Modernization - "Bringing my organization into the 21st century" - We've all heard it, and we're all tasked with it. Take a look at Gartner's framework and latest trends around Marketing Transformation. Use Gartner for Marketing & Communications' guide for CMOs to transform your marketing function in 2024. #GartnerMKTG #CMO #Marketing

Anticipating Evolving Marketing Trends The ability to balance creativity with strategic use of technology and data will distinguish forward-thinking marketing leaders from the competition. By prioritizing these four areas, CMOs can navigate current challenges and steer their companies toward sustainable success. Marketing leaders can play a vital role in fostering cross-functional collaborations and driving growth. By contributing data and analytics, they can make informed decisions that propel the business forward. https://lnkd.in/eVYWC_Xc Darin W. White

In the era of GenAI and customer personalization demands, marketing leaders are at the forefront of shaping company success. Thanks PwC for empowering us with this set of insights and resources to navigate 2024.  Highlights include: ·      Fine-tuning your tech to unlock the most value 🔧 ·      Embracing your personal role as a growth catalyst 🌱 ·      Building relationships based on trust and transparency 🤝 ·      Hyper-personalization as a loyalty driver 💡 #MarketingInnovation #GenAI #CMOInsights https://lnkd.in/eRJ2cSBs

In Merkle’s latest report, 63% of companies are launching new experiences to fuel growth. See how CMOs are reshaping strategies with a focus on CX and digital innovation for 2025: https://bit.ly/3UqhUOk

A McKinsey & Company report claims eight out of 10 CEOs believe marketing's in charge of growth. But if the only cannon marketers have is brand and communications, they probably won't get that sustainable win for growth. (David Scribner, Co-founder, f(v)advisory). To set up for success, marketing needs broader influence across customer experience, digital business maturity, data governance and the alignment of marketing with the broader business agenda. In other words, to be truly embedded into the broader corporate strategy not operating in a silo. https://lnkd.in/gX47Amkn

In Merkle’s latest report, 63% of companies are launching new experiences to fuel growth. See how CMOs are reshaping strategies with a focus on CX and digital innovation for 2025: https://bit.ly/4eEJEX0

Only 54% of CMOs believe the value of marketing is understood by key decision-makers. It's a revealing statistic given the investment required for marketing to be effective. If 46% of marketing leaders are still struggling to make a business case for marketing investment in 2024, it's a sign that more needs to be done to educate their C-Suite cohort. Or is the problem that marketers still can't identify which 50% of their spend is delivering the results? #cxo #b2bmarketing #cxomarketing #marketing #csuite #seraph #roi   https://lnkd.in/ewqTd5Us

In Merkle’s latest report, 63% of companies are launching new experiences to fuel growth. See how CMOs are reshaping strategies with a focus on CX and digital innovation for 2025: https://bit.ly/3Ut7Ynk

How CMOs Can Lead Transformations in an Era of Change

EMARKETER's Kelsey Voss explores how CMOs are adapting to new responsibilities, and what strategies they're employing to ensure success for their teams, their companies, and their own careers in our recently released report. Kate Kenner Archibald, Natalie Bastian, Laura Brooks, and Kate Jhaveri, provide real-world examples of how CMOs are navigating their evolving roles including: 🚀 the importance of agility and adapting to ever-changing market conditions and business needs. 🤝 close alignment with other C-suite executives as critical 💡 building strong brand connections and understanding customer needs 📈 the future of marketing being intertwined with technology Subscribers can access the full report for a deeper dive into these strategies to stay ahead in this dynamic field. #Marketing #CMO #BusinessStrategy #AI #CustomerEngagement #Martech