Email Marketing Experte | Email, SMS, WhatsApp & Postcard Marketing for established ecom brands | 450+ projects completed. $100M+ generated. | Apply for a free audit below.
Blinding Lights by The Weeknd was streamed 4,274,549,386 times on Spotify. Imagine that instead of publishing it he would've put it on a CD and thrown it into the bin. That's a bit like you focusing on design when in reality it's just as important to get people to see it in the first place. So here's what I do to get people to open: 1. Send to an engaged audience. If someone hasn't opened any of your last 20 emails, chances are, they won't open the next one either. Exclude inactive people. 2. Send at an optimal sending time. If you notice that all your opens and orders are coming at 7 PM, send at 7 PM. Yes, that might be the time you go to bed but listen to the numbers, not your personal opinion. If the audience tells you they buy at 7 PM, give them what they want, at 7 PM. 3. Write a subject line & preview text that sticks out. Personalization, emojis, powerful words, and formulations that spark curiosity are what get people to open. The highest open rate we ever got on a campaign was on Valentine's Day with "Missing you like crazy rn..." The highest open rate, to this day, in a flow is "Support ticket [Today's Date]". 4. Edit the Sender Name occasionally. Every now and then it works wonders when you don't send as 'Brand Name' but rather 'Person at Brand Name'. Combined with a plain text email this can generate insane results. For example: From: "Josh at Example Brand" Subject Line: A note from our founder or From "Josh | Support at Example Brand" Subject Line: Your Support Ticket from Today's Date 5. Make sure your deliverability is healthy. This is something that needs to be dialed in long term but will also dictate if your emails will be opened or land in spam. ___ If you found this helpful it would mean the world to me if you'd at least like this post, and if you really enjoyed it drop a comment. I write all of this stuff myself, answer all comments myself and I want to help as many email marketers and businesses crush it with emails. Thank you in advance!!
Swiggy | Direct Response Copywriter for e-commerce brands| Content strategy| Email Copywriter| Landing Pages| Ad Copy| Virtual Assistance
8moThank you for putting this out David Wardenga I strongly believe that the right segmentation and subject line are the most important elements of an email to begin with. Once the email is opened, then you have the chance to capture the prospect with other elements.