David Wardenga’s Post

What makes your 2024 inbox feel like a concert? Well, it's the vibe— We call it Inbox Unwrapped. ↳ Top Artist? Mailer Swift. ↳ Most Played Song? This Lead Belongs With Me (Mailer’s Version). ↳ Biggest Black Friday Hit? Shava Shava campaigns. ↳ Oops Moment? 37 Reply-Alls. → Solutions ↳ No vibe in your emails? → Personalization ↳ Losing the open rate battle? → Better subject lines. ↳ Oops moments? → Stop “Reply All.” Just stop. Spotify Wrapped works because it feels personal. Your emails should too.  Optimize, experiment, and move forward. Spotify Wrapped isn’t just a recap—it’s fun, quirky, and shareable.  Add data, add fun, and turn your emails into a symphony your leads want to replay. The more quirky your campaigns, the more likely they stick. P.S. - Need help turning your emails into a symphony? Let's chat. P.P.S. - This lead belongs with you.

Who doesn't love an email addressed to Sarah... But plot twist, my name isn't Sarah 😢 If a business doesn't have a personalization strategy in place or there's a lack of communication between each team Expect to burn a few bridges A personalized gift feels special and thoughtful. Look back on your birthday, your confirmation. A card addressed TO you with a personalized message FOR you. Feels good, right? How come businesses get personalization so right but so wrong at the same time 😶 I'm currently writing a blog about the marketing failures businesses make and how it's a surefire way to burn customer loyalty through simple mistakes. 😰 We all know businesses that do the personalization game well like Amazon or Spotify. Think of Spotify wrapped - everyone's stories proudly sharing their favourite artists and albums of the year🎶 (I don't have Spotify, I know, I'm an outcast 🙃) I'm curious to know if you've had personal experiences with businesses where they got you so wrong and turned you off for shopping with them😅 #Personalization #PersonalizationStrategy #SocialMedia #Businesses #MarketingFailures

Here is what I have learnt yesterday! (day 15) Want to grow at such a level that no one in your competition can come close to you? Here is the only thing you need to do! Why do you think tycoons like Instagram, Amazon, Spotify, and many more are ruling their industry? Why not other brands? Is it just because of luck? No, luck matters but only in a little portion. The thing is they have their MAGIC MOMENT. What is this magic moment? If your audience comes to your platform frequently and spends maximum time then there is some MAGIC MOMENT in your platform. But how can you know what is your MAGIC MOMENT? What is the MAGIC MOMENT of Instagram, it is the reels. What is the MAGIC MOMENT of Amazon, it is the best product recommendation page. What is the MAGIC MOMENT of Spotify, it is the personalized playlists. Now you have an idea what is your MAGIC MOMENT. You can also make the best use of an analytical approach for finding your MAGIC MOMENT. It can take time to create or find your MAGIC MOMENT but once you have it, then you will lead the industry at a rapid speed. So keep an eye on it every time! P.S.: Have you found your MAGIC MOMENT? If yes, then what is it? Let everyone have a shot of your MAGIC MOMENT! 😂 P.P.S: Please don't take the image too seriously it is just for humor purposes. I am the most sober one here!

Business owners, I wrapped your 2024: am I right or am I right? ⁉️ Everyone looks forward to their Spotify wrapped, but I think it's safe to say no one looks forward to managing their own accounts. Let's change the tune in 2025 😘 PS: Please comment your real top 3 emojis, I'd like to see! #spotifywrapped #cornwallbusiness #accountancy

Has anyone else noticed that Grammarly is working twice as hard to be twice as frustrating lately? I love using Grammarly but in the last week or so the premium suggestions are clouding my page, making my work harder. Surely that's not the point? The suggestions are also not what I was hoping to achieve, making the recommendation a bit futile. Unless they're opting for the Spotify ad method of annoying you into submission (read: buying). To this day, I can quote "Thanks for listening to Spotify. No, really! You could have listened to an A-Track tape, if you knew what an A-Track tape looked like," verbatim. Anyway. Just me? Or has this been a global roll-out? And, if so, can they roll it right back in?

Is your business getting its own end-of-year “Wrapped”? If it’s good enough for Spotify, it’s good enough for us, right?🤷♀️ Taking the time to write a 2024 summary post/email for your business is more than just an ego wank, it's actually a good Mission Led Content idea. Here is why it's a good piece of content to invest time in right now... .1 Connect with your audience Sharing your journey makes you relatable and memorable. 2. Building trust Showcasing your wins, lessons, and challenges reminds people why you’re someone they can count on. 3. Setting the stage for what’s next Give your audience a reason to stay excited about your business as we step into 2025. Here are some quick tips to get started 👇 1. Think about what your audience needs to know about your year. This could be highlights, challenges, or even just the fact that you’re still here, still doing the work. 2. Blend personal and professional insights. Sharing what your audience will emotionally relate to without overstepping your own boundaries. People are nosey, let them find out about your journey, it makes your business feel more human. 3. Include tangible details Clients supported, goals achieved, lessons learned, hours taught, tea drunk, hairs gone grey... What these measurables are will depend on your business. Don’t be afraid to get specific or even a bit strange. Share what your audience will be interested in and what will either build trust or make them laugh. In my group program today, we worked through three different templates for creating these posts: 1. Traditional Narrative Style A reflective story blending the year’s ups and downs with what’s ahead. 2. List Style Template Clear and punchy, focusing on key categories like achievements, lessons, and gratitude. 3. Spotify-Style "Wrapped" A creative, fun format inspired by those addictive year-end Spotify round-ups. I’m still working on mine because my husband keeps kicking me out of the office to insulate and decorate it... what an arse, right? 😂 It's coming but what about you? Do you regularly wrap up your year in business? Or are you thinking of starting this year? If you've already done it I would love to see, be great to see how different folk do it and what a wonderful way to get to know people who live in my phone 😉

Here’s a pitch that’s been making jaws drop in meetings lately 👇 "You know Spotify Wrapped? Well Spotify built that. eVouch is like having a plug-and-play version, but tailored for your brand. The kind of thing your customers love to share." Sounds intriguing, right? Let me tell you how I got here. Honing in on this pitch wasn’t just about finding the right words—it was about truly understanding my ICP. What do they know? What do they already understand? And how can I communicate value in a way that instantly clicks? I normally hate analogies like "we’re the Uber for [insert industry]"—they feel lazy or overused. But this one? It hits different. Why? Because my ICP already understands the phenomenon of Spotify Wrapped. It’s familiar, it’s personal, and it’s shareable. Using that frame to explain eVouch meant I wasn’t just pitching—I was connecting. I was meeting them where they are and showing them how eVouch fits seamlessly into their world. So, if you’re still refining your pitch, here’s my advice: 1️⃣ Understand your ICP deeply. 2️⃣ Use concepts they already know to bridge the gap. 3️⃣ Don’t force it—when it clicks, you’ll feel it. What’s the one analogy or phrase that’s helped you explain your product? I’d love to hear how you got there. 👇

Spotify is 18 years old. Old enough to have a beer (at least in Europe). Here's why you should root for them. Today, Daniel Ek posted a very cool video where he talked about the company becoming an 'adult'. I left a comment congratulating that milestone and he actually liked my comment back. A personal highlight for my LinkedIn profile. Anyways, the company reported net income of 197 million Euro in the first quarter of the year. Last year, they actually lost 225 million Euro. That's progress. And a testament that they are past the teenager phase. In business, I think of adulting as making tough choices. The "coming of age" kind of thing. They let some people go, which is always painful. They cut a lot of unnecessary spend, which is hard to do. They increased prices, which is a hard sell for customers. However, based on this quarter results, it looks like the efforts paid off. On top of that, I just think we should root for these guys. For us millennials, go back to the Napster era where we were spending countless hours in front of the computer waiting for a song to download. Now, we have the ability to listen to any song we want to in a matter of seconds for free or for a reasonable fee without ads. AND Legally. Without the feeling that if you get caught, you might get sued or judged by your friends for being cheap and not buying the album. I'm bullish on Spotify. I leave you with one of the first landing pages they made when the company started. A good reminder of the beginning of the journey. ________________________ If you liked this post, reshare it with your network and follow me for more.

It's that time of year again... and I don't give two hoots about other people's Spotify Wrapped. But if you're curious to discover how you can WRAP YOUR YEAR (visually!), read on 👀 Introducing the ✨ Yearly Visual Tracker ✨, a simple way to track your main projects, milestones, and wins. BUT ALSO versatile to track anything else, such as connections, content, time off, and more! Special thanks to Jim Kalbach for introducing me to this tool in Mural, which I've continued to use in 2024. Watch my demo 👇 and let me know in the comments if you'd like a template https://lnkd.in/eJhMPvnW

"If Life Had a Wrapped..." It’s Spotify Wrapped season! Like everyone else, I’ve been overanalyzing my top songs and trying to figure out how that one guilty pleasure track made it into my top 5 (no shame, it’s a vibe). But it got me thinking—what if life had a Wrapped? What would mine look like this year? 🍀Top habits: Taking on challenges I didn’t think I was ready for. 🍀Most-played conversations: Talking about ideas, growth, and future plans. 🍀Unexpected chart-topper: Realizing the small wins are actually the big ones. 🍀Biggest hit: Learning to trust the process, even when it’s messy. Spotify Wrapped is a reminder that every little choice adds up—whether it’s your favorite track on repeat or the habits that shape who you are. So, if your year had a Wrapped, what would it highlight? Let’s celebrate the good, the unexpected, and the “on repeat” moments that made 2024 memorable. #SpotifyWrapped #YearInReview #GrowthJourney