Gourav Sharma’s Post

🎶 New Year, Same Obsession 🎶 Kudos Spotify 🫡 🌞This morning just before kickstarting my Monday, I logged into Spotify, and this small pop-up hit me. Their New Year campaign "Same Obsession on Repeat" for 2025. 🎯It’s funny how true this is—every January, we tell ourselves we’ll explore new things, but our playlists are proof we’re creatures of habit. And honestly, I’m okay with that. There's something comforting about having a soundtrack that feels like home, no matter how much time passes 🎷What makes this campaign stand out is its simplicity and relatability. Spotify isn’t trying to change me or you; they’re celebrating us for who we are—music lovers who stick to what we love. 🥁 Campaigns which stick in your head don’t just sell, they connect. And this one not only connected but made me stop and smile. What's on your repeat? Share it below—I might just discover my next obsession #Spotify #CampaignLove #CreativeStrategy #BrandConnection

What's your focus for next year? [Find out with the Spotify wrapped retro] It's that time of year folks Our Spotify yearly wrap ups are arriving And what better time to reflect on what to focus on next? The beauty of this format? ↳ It transcends culture Because regardless of culture → We all love music So it's an easy hack to get people talking Even the quieter folks! Step 1 - Capture your greatest hits [The biggest wins, achievements or learnings] Step 2 - The reflection playlist Find out what we → Like about our work❤️ → Needs to Shuffle 🔀 → or feels like it's on Repeat 🔁 [Tip - Play reflective music as you capture these] Step 3 - The prioritisation playlist [What should we be saying 'Hell Yeah' to? Vs "Never Ever"] Step 4 - Create your future playlist [The actions you'll try next year] This free template + 100's more are available on my website To be downloaded without barrier [No email sign ups] Use them today in pretty much any virtual whiteboard ↳ Miro ↳ Lucid ↳ Mural ↳ MS Teams 🔄Thank for reposting - It helps others to bring joyful improvement tot he workplace Oh and follow if you like karaoke and want to to make Continuous Improvement easier P.S - What was your most listened to artist this year? Mine was Armin Van Buuren

How did Spotify use data to create a custom user experience? They became a personal DJ who knows your favorite tunes better than you do. They used data to understand what your listeners wanted to hear. They used your info to make playlists just for you. They didn't just gather data, they really dug into it, finding out what songs you'd love. By creating a listening experience that is tailored to your taste, Spotify is able to give something few companies do well...the perfect product-market fit. The lessons: focus on what your users want, use data smartly, and adjust their experience accordingly. Thoughts?

Who doesn't love an email addressed to Sarah... But plot twist, my name isn't Sarah 😢 If a business doesn't have a personalization strategy in place or there's a lack of communication between each team Expect to burn a few bridges A personalized gift feels special and thoughtful. Look back on your birthday, your confirmation. A card addressed TO you with a personalized message FOR you. Feels good, right? How come businesses get personalization so right but so wrong at the same time 😶 I'm currently writing a blog about the marketing failures businesses make and how it's a surefire way to burn customer loyalty through simple mistakes. 😰 We all know businesses that do the personalization game well like Amazon or Spotify. Think of Spotify wrapped - everyone's stories proudly sharing their favourite artists and albums of the year🎶 (I don't have Spotify, I know, I'm an outcast 🙃) I'm curious to know if you've had personal experiences with businesses where they got you so wrong and turned you off for shopping with them😅 #Personalization #PersonalizationStrategy #SocialMedia #Businesses #MarketingFailures

How did Spotify use data to create a custom user experience? They became a personal DJ who knows your favorite tunes better than you do. They used data to understand what your listeners wanted to hear. They used your info to make playlists just for you. They didn't just gather data, they really dug into it, finding out what songs you'd love. By creating a listening experience that is tailored to your taste, Spotify is able to give something few companies do well...the perfect product-market fit. The lessons: focus on what your users want, use data smartly, and adjust their experience accordingly. Thoughts?

5 reasons why I think the #SpotifyWrapped concept is GOLD! If you have been living under a rock, then you won’t have seen every single person in your circle upload their Spotify Wrapped to their Instagram story. Although some people might have found the constant uploads of their Instagram followings ‘Top 5’s’ annoying or repetitive - it in fact means that Spotify did THEIR JOB! It’s FOMO (fear of missing out) fuel. It’s not just about reviewing your own stats - it’s about being reviewing your whole networks stats. Or actually, your whole towns stats! Whether it’s your ex, your childhood bully or even your Nan, are you really a Spotify user if you don’t share your Wrapped to your IG story? It’s the most PERFECT timing! Dropping every December taps right into that “let’s reflect on the year” vibe. Not only are we wrapping up the whole year - but also our ever-changing music tastes. It taps into Nostalgia. Music = memories. All those feelings make it so shareable. The Graphic Design team at Spotify knew what they were doing! Bright visuals, fun stats, and easy sharing - it’s basically a Viral recipe. The more people share, the more it spreads. It’s low-key educational. Users can discover new artists, their listening trends and even how long they spent listening to each genre. I must say though, I still don’t understand how ABBA beat Drake on my Top 5… What did you think of your #SpotifyWrapped ? 

Blinding Lights by The Weeknd was streamed 4,274,549,386 times on Spotify. Imagine that instead of publishing it he would've put it on a CD and thrown it into the bin. That's a bit like you focusing on design when in reality it's just as important to get people to see it in the first place. So here's what I do to get people to open: 1. Send to an engaged audience. If someone hasn't opened any of your last 20 emails, chances are, they won't open the next one either. Exclude inactive people. 2. Send at an optimal sending time. If you notice that all your opens and orders are coming at 7 PM, send at 7 PM. Yes, that might be the time you go to bed but listen to the numbers, not your personal opinion. If the audience tells you they buy at 7 PM, give them what they want, at 7 PM. 3. Write a subject line & preview text that sticks out. Personalization, emojis, powerful words, and formulations that spark curiosity are what get people to open. The highest open rate we ever got on a campaign was on Valentine's Day with "Missing you like crazy rn..." The highest open rate, to this day, in a flow is "Support ticket [Today's Date]". 4. Edit the Sender Name occasionally. Every now and then it works wonders when you don't send as 'Brand Name' but rather 'Person at Brand Name'. Combined with a plain text email this can generate insane results. For example: From: "Josh at Example Brand" Subject Line: A note from our founder or From "Josh | Support at Example Brand" Subject Line: Your Support Ticket from Today's Date 5. Make sure your deliverability is healthy. This is something that needs to be dialed in long term but will also dictate if your emails will be opened or land in spam. ___ If you found this helpful it would mean the world to me if you'd at least like this post, and if you really enjoyed it drop a comment. I write all of this stuff myself, answer all comments myself and I want to help as many email marketers and businesses crush it with emails. Thank you in advance!!

𝘚𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘢𝘴 𝘮𝘶𝘯𝘥𝘢𝘯𝘦 𝘢𝘴 𝘺𝘰𝘶𝘳 𝘭𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 𝘩𝘪𝘴𝘵𝘰𝘳𝘺 𝘤𝘢𝘯 𝘣𝘦 𝘵𝘶𝘳𝘯𝘦𝘥 𝘪𝘯𝘵𝘰 𝘢 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘦𝘷𝘦𝘯𝘵? Well, #SpotifyWrapped is a proof that it can! Turning my random music obsession into a shareable flex? Genius. Wrapped isn’t just data, it’s a marketing goldmine. The secret?🤫 • Personalization: It’s MY weird listening habits, and I love it. • Shareability: Who doesn’t want to brag about 50k minutes streamed or Weeknd being their most played artist? I remember sending an Insta DM to this 🇵🇰 musician couple of years back bragging how I had the record streams to his song out! 🎵 • Buzz-worthy: They don’t even need ads; we do the work for them. Everyone’s posting their Wrapped, memes are in full flow, and if you’re not on Spotify, you’re feeling it. The result? December becomes Spotify’s high performing month for new and returning subscriptions. The ultimate FOMO machine! 💡 𝘒𝘶𝘥𝘰𝘴 𝘵𝘰 𝘚𝘱𝘰𝘵𝘪𝘧𝘺 𝘧𝘰𝘳 𝘨𝘪𝘷𝘪𝘯𝘨 𝘶𝘴 𝘢 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘱𝘭𝘢𝘺𝘣𝘰𝘰𝘬 𝘵𝘰 𝘭𝘦𝘢𝘳𝘯 𝘧𝘳𝘰𝘮.

‘Tis the season for MB Social’s top 5 December trend hot takes 🤭 1️⃣ Spotify Wrapped – Every year Spotify listeners get to share their top songs and artists, and brands quickly jumped in on the trend sharing their top products, moments, etc. 2️⃣ Pantone’s 2025 Color of the Year – Mocha Mousse is predicted to be this year’s color, and brands are getting creative with showing off their products in 2025’s color 3️⃣ Vision Boards – Step aside moodboards, these photo collages are everyone’s go-to way of visualizing their 2025 goals 4️⃣ Pepe the Prawn King Meme – This popular Muppets character went from a TV star to this month’s most popular meme 5️⃣ Holiday Content Continues – December continued to be all about the holidays and there was no shortage of festive content in our feed How many Spotify Wraps did you see? #MBSocial #SocialMediaAgency #SocialMediaTrends #SocialMediaContent

🎧 Spotify Wrapped is trending, but what about your Sales Wrapped? As we’re all sharing our top artists and most-played songs (yes, I’m looking at you, Taylor Swift fans), it got me thinking: What if your sales performance had a Wrapped of its own? Would you be "Top 0.1%" in reply rates? 🏆 Or are you stuck replaying the Greatest Hits of Missed Emails? 📬➡️🗑️ Our 2024 Sales Wrapped would look like this: -> 1.2M emails sent -> 88% inbox deliverability (email warmups, anyone?) -> 3× reply rates with AI-crafted personalization 🎯 But here’s the thing: Sales Wrapped isn’t just for looking back. It’s about figuring out what plays on repeat in your outreach—and what needs to change stations. So, here’s my question to you: What’s one "track" from your sales outreach this year that you’d skip forever in 2025? #SpotifyWrapped #SalesWrapped #EcommerceSales #B2BMarketing #LeadGeneration