Daystar New Media, Inc.’s Post

You want more clients like your best clients. Knowing what your best clients think is invaluable in growing your business. What aren't they telling you? What have you meant to ask but have been too busy? Third-party client interviews reveal honest, unfiltered feedback, including testimonials you meant to get and keywords you didn't think to use. Why 3rd party interviews make the difference: 🎤Clients speak more freely with neutral professionals. 💡Hidden pain points and opportunities surface naturally. 👉You gain actionable intelligence, not just pleasantries 🪴Strategic decisions become rooted in actual client needs The result? Deeper relationships, better solutions, and stronger partnerships built on genuine understanding. Ready to know your clients better? Let's talk about making client interviews part of your strategic toolkit. #B2BStrategy #ClientExperience #BusinessGrowth #MarketIntelligence

You want more clients like your best clients. Knowing what your best clients think is invaluable in growing your business. What aren't they telling you? What have you meant to ask but have been too busy? Third-party client interviews reveal honest, unfiltered feedback, including testimonials you meant to get and keywords you didn't think to use. Why 3rd party interviews make the difference: 🎤Clients speak more freely with neutral professionals. 💡Hidden pain points and opportunities surface naturally. 👉You gain actionable intelligence, not just pleasantries 🪴Strategic decisions become rooted in actual client needs The result? Deeper relationships, better solutions, and stronger partnerships built on genuine understanding. Ready to know your clients better? Let's talk about making client interviews part of your strategic toolkit. #B2BStrategy #ClientExperience #BusinessGrowth #MarketIntelligence

Understanding what your customers want is critical. Knowing what to ask, when and how is equally important. This Forrester blog (by Senem Guler-Biyikli, PhD & AJ Joplin) delves into 5 key questions which you must ask yourself as you gear up to get feedback from your customers. Pay bit more attention to #3! This is something which I have seen as a common mistake organizations do. Forrester #COGE #Customer #Interview #CMO #CMOInsights

That was an interesting choice 😅 . From insightful interviews to strategic partnerships, we’re always on the lookout for the perfect match to elevate small businesses like yours ! • Follow us for more interviews like this one 💚 • Send us a dm to be featured in our next edition ✅ . #kanyewest #publicinterview #smallbusinessowner #ye

Customer Interviews are Strategy Goldmines One of the greatest risks of strategy work is myopia. It makes sense. For most companies, it’s a chance to turn inward and chart a collective vision and path forward. But if your strategy creation is only an internal exercise, you’re not getting input from the group most important to your success: your customers. Your customers will draw you a map: here’s where you’re at, here’s where we want you to be. Note the gap. That’s your opportunity to create a competitive advantage in the marketplace. The real home runs come when you discover an unmet need your competitors don't even know about that you can fulfill. Read more about strategizing for customer interviews. https://lnkd.in/gyRn6v8P #customerinterview #strategy #wwici #thriveblog

Curious about how a client listening project works? 👀 I follow a tried and tested process – one which I’ve developed and refined, and which gives me scope to make allowances for when things don’t quite go to plan. Here’s a quick peek into my process 👇 💡 1. Question Setting We start by crafting open-ended questions based on your goals. My interviews are semi-structured, guiding the conversation but allowing flexibility for deeper insights. 🔎 2. Client Identification You choose the clients to invite. I recommend including a mix of satisfied and less happy clients. It’s often the constructive feedback that provides the most valuable insights! ✉️ 3. Client Invites You invite your clients, explaining the purpose of the exercise and including a bespoke link to my calendar so participants can select a convenient time for the interview. 📣 4. Client Interviews We conduct the interviews, and I provide a detailed summary of key points rather than full transcripts, making it easier for you to understand and act on the insights. 📝 5. Report I deliver a comprehensive report with key themes, SWOT analysis, relevant quotes, and actionable recommendations. Are you interested in seeing the benefits for yourself? Feel free to reach out directly to Anna Lake on LinkedIn or drop an email to anna@annalakeinsight.com for more info! #ClientListening #Feedback #BusinessInsights #BrandBooster

🏪 How to Solve Market Entry Problem Statement in Case Interviews? How do you tackle market entry problem statements in case interviews? These scenarios test your ability to navigate complex business landscapes and develop sound expansion strategies. Here are key tips to help you shine: 1️⃣ Clarify the Problem Statement: Don't hesitate to ask questions! Understanding the challenge clearly is crucial to avoid errors later. 2️⃣ Assess Market Attractiveness: For internet-based businesses, always consider internet penetration. It's a critical factor! 3️⃣ Analyze Competitive Landscape: Understand existing players and potential entrants. 4️⃣ Evaluate Entry Barriers: Consider regulations, cultural norms, and operational challenges. 5️⃣ Outline Entry Strategy: Discuss product adaptation, marketing approach, and operational setup. 🌟 Always communicate your approach clearly. Explain your reasoning and ask for feedback throughout the case. 🎯 Below, I have attached a sample Case Interview document on how you can approach the problem. If you'd like access to more Case Interview documents or winning PPT samples, like this post and comment your mail ID. I will send them directly to your inbox. #ProductManagement #Guesstimate #CaseInterview #SuccessInBusiness #ProblemSolving #WinningMindset #Data #Communication

Please don't listen to your CEO if they say "We don't have any competitors" ❌ Your competitors are who buyers say they are. (Including the status quo) With this understanding, go and interview 10 buyers from your most recently closed won and lost deals. Ask questions like: - Who do you see as our direct competitors? - What other companies were on your shortlist? - Can you name a few alternatives you evaluated? - Which competitors came close to meeting your needs? - Who else did you consider before making your decision? Lesson → Speak directly with buyers to identify: 1. Who your competitors are 2. How you stack up against them You (and your CEO) might be surprised by the results. -------- P.S. Do you agree that win-loss interviews are a great way to identify your REAL competitors? P.P.S. I'm Josh and I help sales and marketing leaders get clarity on why they're winning and losing deals to competitors through impartial win-loss interviews. If you're interested in finding out more, DM me "Winning".

Once you can articulate the exact problem you’re solving for your clients, marketing becomes much easier! Play this short clip from this release of The Breakthrough Advisor™ to hear Carl Richards share his approach to conducting insightful problem-solving interviews. To learn more about effective client acquisition, stream the full discussion today: https://lnkd.in/dY9A83t7 #TheBreakthroughAdvisor #FinancialAdvisors #ClientAcquisition #AdvisorMarketing

When it comes to B2B customer interviews, here’s a simple strategy that can make a huge difference: Ask one question at a time. It's a natural tendency to combine questions. Here's an example, "What made our solution stand out, and what were you using before?" ^Those are two questions. Here's why it matters 1. Creates Clarity: When you ask a single question, people can focus on one idea. Multiple Qs at once, get interviewees unsure of which question to answer first, leading to incomplete or less detailed responses. 2. Unlocks Deeper Insights: By asking one question at a time, you encourage people to explore thoughts and experiences in more detail. 3. Prevents Overwhelm: If questions cover different topics, or require people to recall different pieces of info, they often provide surface-level answers to each question, rather than thoroughly addressing any of them. 4. Enhances Follow-up Opportunities: By focusing on one question, you can better gauge their response and ask meaningful follow-up questions that lead to richer discussions. It takes discipline to master this approach, but once you do, your customer interviews will deliver more actionable insights. #B2BMarketing #CustomerInsights #MarketResearch #CustomerFeedback #InterviewTips #BusinessGrowth #MarketingStrategy #SalesandMarketing #B2BSales #ClientEngagement #BusinessDevelopment #MarketingExcellence #CustomerExperience #CustomerJourney Repost ♻️ to help others Follow Haroon Mushtaq, tap the 🔔