DCDM Research ’s Post

The Super Bowl is known for not only being a significant sports event but a major cultural phenomenon as well, and audiences are always looking ahead for its commercials, often featuring innovative and entertaining advertisements. And the reason is simple: viewers love the funny ads! So much so, that those comedy spots often top the USA Today Ad Meter. From a creative standpoint, comedy campaigns are immensely rewarding. The article highlights that comedy music in advertising has been pivotal to creative success. It’s challenging, requires serious effort, and often involves collaborating with amazing talent. The secret to great comedy ads lies in the creative process, with music playing a crucial role in amplifying the humour. The article goes over some of the funny ads from The Super Bowl. The one that got a chuckle out of me was "Like A Good Neighbaaa," where the music exaggerated the comedy (highlighting Arnold’s accent), enhancing the overall impact. A 2022 Oracle study showed 91% of customers preferred 'funny' brands, and 90% remembered ads better when they were funny. This goes to prove that comedy ads are not just fun—they’re business-building. Great writing, acting, and music together create memorable and impactful ads. How important do you think #humour is when it comes to curating memorable #ads? Do share an ad that was funny enough for you to recall. #Comedy #Advertising #ComedyInAds #CreativeProcess #DigitalMarketing https://lnkd.in/dteBH3yu

Pardon the interruption but, CONFESSION TIME: I like commercials. I was an early cord-cutter. Like 2004. And I actually started to miss commercials. I like movie trailers, I like a well-done ad. I don't like my day being interrupted to often, or poorly, or repeatedly with the same message. Understand what your audience will give you permission to do understand what you have to earn, and give your audience the power to skip you are three of the most powerful things you need to understand as an advertiser.

🌟 New demo 🌟 I’m super happy to share with you my brand new Spanish Voice Over commercials demo! 🎤 If you’re looking for a fresh, energetic voice to bring your projects to life, I’ve got you covered. From radio ads to promo videos, just hit me up with what you’re looking for and let’s get connected to a session together and make your idea into reality! https://lnkd.in/eKrh5fBH #SpanishVoiceOver #VoiceOver #Commercials #NewDemo

Top-performing TV ads offer bright colors, creativity, comedy, according to EDO report

3 Reasons We Remember Great British TV Advertisements British TV ads have a longstanding reputation for creativity and impact, and several factors contribute to their memorability. Here are three key reasons: 1. **Emotional Connection**: The most memorable ads often evoke strong emotions—humor, nostalgia, or compassion. For example, the John Lewis Christmas commercials create heartwarming narratives that resonate with viewers, making them eagerly anticipated each year. 2. **Catchy Jingles and Taglines**: Many iconic adverts feature catchy tunes or memorable slogans that stick in our minds. Think of the “I’m Lovin’ It” jingle from McDonald's; it's not just an advertisement; it's an earworm that reinforces brand loyalty. 3. **Relatable Storytelling**: British ads often reflect culture and everyday life, making them relatable. The ads by brands like Cadbury, which feature shared experiences and local customs, connect with viewers on a personal level. In a world of fleeting information, these elements forge lasting memories. Next time you encounter an ad, think about what makes it stick. Great advertising isn’t just about selling a product; it’s about creating unforgettable experiences! scan the qr code or follow the link below to join us LIVE from Sky or catch up on the replay https://lnkd.in/eH6Gtyqs

New TV Commercial coming soon. Can’t say how lucky I feel to direct for a living. Well I can actually, it’s an absolute gift. And it falling on the same month that I left agency life 10 years ago to head up a comedy content company. Where I finally got to do what I’d dreamt about since I was 5 3/4. I say it before and I’ll say it again. No matter how many people tell you that you aren’t creative, they have no idea what you’re capable of. It just means they haven’t seen you in a creative role, so are knowingly or unknowingly pigeon-holing you. In my experience, creativity is a muscle. And it’s impossible to define how creative someone else is or you are if you’re not in a position to flex that muscle. So don’t believe others words. If anything, it’s their lack of creativity to see that you’re more than your current job title. 10 years in comedy down. Here’s to many many more.

Don't forget, every weekend is your chance to study the competition. 👀 As you watch TV, scroll on your phone, or drive around town, pay attention to the ads and copy. 🖊 Take note of WHAT catches your attention 🖊 Think about WHY it caught your attention 🖊 Take not of which ads DON'T work, and most importantly, WHY they don't work Have a great weekend, everyone! #videoproductiontips #digitalmarketingtips Edge of Cinema

Why Your Law Firm Should Invest in TV Commercials: It's undeniable that the internet has provided a new and effective way for law firms to market themselves to clients. Even so, one shouldn't overlook the power of television advertising in getting their name out there. TV commercials can reach a broad audience and build credibility for your law firm in ways that digital marketing […] https://bit.ly/3Yye0FL

Worried TV-Production Client Gives Us the Fingers 🎥   Creating a TV advertising campaign for your company is fraught with peril. If things go right, your company benefits and your star rises. If things go wrong, the finger of blame points to you and your star could flame out. Our CLIO and Emmy-winning team has been producing effective, affordable TV campaigns for three decades. Shooting and repurposing to add versions and value. Helping make each client’s star burn a bit brighter. (See a sample of our work in the comments below). Contact us today to get your project underway with our free, 15-minute Jumpstart Session™. And ask about special pricing for first-time clients.   Deep breathing? Transcendental meditation? Primal screaming? How do you handle the stress of creating video content? Let us know in the comments below. Beardboy.com #beardboyproductions #videoproductioncompany #corporatevideo #brandingvideo #videoagency #animationcompany