DDB’s Post

NEW! #KantarChristmasAds episode🎧🎄 Discover how McCann’s work with Aldi UK jingles all the way to success... Get into the festive spirit with Lynne Deason as she sits down with Jamie Peate, Global Head of Effectiveness and Retail at McCann Worldgroup, and they unwrap the secrets behind fostering a shared effectiveness culture and building predisposition year-round. With Christmas ads anticipation higher than ever this year, ads need to deliver the entertainment factor that people are looking for and ensure the brand is central to what's interesting and memorable.    Discover insights into: 🎨 How creativity and brand centricity are key to effectiveness 🎪 How to balance salesmanship and showmanship 🤣 The role of humour in ads 👉 Listen here: https://lnkd.in/eY7_C-6a   More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness.   #DontDropTheBauble #ChristmasAds #Advertising #KantarMarketplace

Want your brand to make an unforgettable mark like Cadbury Fuse did at AP Dhillon’s concert? Here’s the blueprint:  𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Cadbury Fuse knew concert-goers wanted high energy and fun. A chocolate treat? Perfect fit.  𝐒𝐮𝐫𝐩𝐫𝐢𝐬𝐞 & 𝐃𝐞𝐥𝐢𝐠𝐡𝐭: A drone shower? No one expected that. It was innovative, unique, and utterly shareable. 𝐀𝐥𝐢𝐠𝐧 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐕𝐢𝐛𝐞: The 𝑩𝒉𝒐𝒐𝒌𝒉𝒆𝑷𝒆𝒕𝑵𝒂𝑯𝒐𝑷𝒂𝒚𝒆𝒈𝒂 tagline tied seamlessly with the high-energy, hunger-satisfying moment. This isn’t just marketing—it’s storytelling in motion. So, think about your next campaign: What can you do to surprise your audience while staying true to your brand? Drop your thoughts or ideas below! Cadbury UK #StrategyWerks #Cadbury #MarketingMasterpiece #BrandStorytelling #CreativeCampaigns #AudienceEngagement #InnovativeMarketing

Long-term brands and agency relationships WORK BETTER.

When it comes to marketing collaborations, timing plays a pivotal role in capturing audience attention and driving engagement. Case in point: the recent partnership between Pepsi Max and football superstars, such as Jack Grealish and Vinicius Jnr, which exemplifies the importance of strategic timing in marketing releases. By aligning their collaboration with key football events such as the Champions League, Pepsi Max will be capitalising on the heightened excitement and anticipation among fans. The result? A campaign that resonated deeply with football enthusiasts, generating buzz and sparking conversations both on and off the field. At 7th Sense Research UK Ltd by leveraging insights, trends, and consumer behaviour, we help our clients identify the perfect moment to unveil their collaborations and initiatives, maximising impact and ROI. #MRX #MarketResearch

Top Radio Advertisers: Nov 11 - Nov 17, 2024 McDonald's continued to dominate radio advertising last week, holding steady at the top spot. Subway followed in second place, maintaining their strong presence. Meanwhile, Spence Diamonds and Desjardins showed consistent engagement, ranking third and fourth, respectively. Notable movements included Toyota Canada Inc. jumping 24 places to secure fifth place, and Tim Hortons making an impressive leap of 489 spots to land in sixth, fueled by their ongoing campaigns. Nissan Motor Corporation also saw significant traction, climbing 33 places to rank seventh. Stay connected with #AdeaseMediaResearch to uncover how brands leverage radio for impactful campaigns! #McDonalds #SubwayRestaurants #SpenceDiamonds #DesjardinsGroup #ToyotaDealersAssociation #TimHortons #NissanDealersAssociation #SubaruDealers #CraveTV #CoraRestaurants #RadioAdvertising #MarketTrends #MediaResearch

Client: Burger King Industry: Retail Agency: MullenLowe SSP3 Perú The popular slogan by Burger King "Have it your way' has expanded beyond meal choices to embrace inclusivity in other marketing touchpoints, making consumers who are color-blind feel seen💯. To celebrate World Colorblindness Day in Peru, Burger King launched its "Invisible Promo" campaign, designed to be visible only to individuals with this visual condition. By celebrating a segment of your audience, you deepen their emotional connection with your brand by making them feel special. To build on this exclusivity, the launch of this campaign was tied to an international observance to amplify the brand's impact, leading to increased seasonal sales. Of course, the marketing spend is justified as there are 1.5 million people with color blindness in Peru. Sensational (in Future's voice)🫣. FTK - THB🦡 #marketing #advertising

When it comes to marketing collaborations, timing plays a pivotal role in capturing audience attention and driving engagement. Case in point: the recent partnership between Pepsi Max and football superstars, such as Jack Grealish and Vinicius Jnr, which exemplifies the importance of strategic timing in marketing releases. By aligning their collaboration with key football events such as the Champions League, Pepsi Max will be capitalising on the heightened excitement and anticipation among fans. The result? A campaign that resonated deeply with football enthusiasts, generating buzz and sparking conversations both on and off the field. At 7th Sense Research UK Ltd by leveraging insights, trends, and consumer behaviour, we help our clients identify the perfect moment to unveil their collaborations and initiatives, maximising impact and ROI. #MRX #MarketResearch

Nostalgia is in the air 🍃 Recently, we’ve seen a number of big-name brands attempt to capture the magic of the past through nostalgia marketing. From McDonald's’s 50th birthday ad to the Cadbury UK’s 200-year anniversary campaign, there’s no shortage of examples to pull from. But what exactly is #nostalgiamarketing, and does it run any risks?  Flick through the slides below to for a preview, or take a look at the latest issue of #HowWeThink over @TrinityMcQueen to read my thoughts in full (link in comments) 👇

Smells like McDonalds. This is the world's first scent-only billboard by McDonalds. I mean, who would have ever imagined this? This is crazy! Can you name an Indian brand that could use smell on a billboard to get people's attention? I can think of Maggie & Pears Glycerin soap. Great work team McDonald's Nederland & TBWA\NEBOKO. #advertising #marketing #creative #creativity

📺 Top TV Advertisers: Key Players and Rising Stars (Oct 21 to 27, 2024) Tim Hortons continued its stronghold at the top of Canadian TV advertising last week, staying solid at the #1 spot. In a surprising leap, The Brick climbed 363 spots to secure #2, marking a major movement in the home retail category. Leon's Furniture also saw significant momentum, jumping 461 spots to land at #7, showing a strategic push in the competitive furniture market. Meanwhile, Subway rounded out the top 10, capturing viewers’ attention with its accessible dining options. Interested in deeper insights on how these brands are capturing the Canadian audience? Reach out for comprehensive media analytics to power your next campaign. Visit adeaseai.com to learn more. #Advertising #TVAds #MarketingTrends #Retail #HomeImprovement #FastFood #CanadaMarketing #MediaInsights #TimHortons #TheBrick #CraveTV #CanadianTire #RBC #McDonalds #LeonsFurniture #SleepCountry #Subaru #Subway #AdeaseMediaResearch