Not your typical Thanksgiving parade float! Check out the chonky pup that is spotlighting pet health and driving awareness thanks to Mars - IAMS and adam&eveDDB. 🐶 #DDB #Mars #IAMS #adamandeveDDB #MarsPetcare #Creativity #ThanksgivingParade
Meet Waylon - a big dog making a big difference 🐶 Did you know that over 59% of American dogs are overweight or obese? Most dog parents don’t realise this, making it one of the most pressing issues in pet health. So this Thanksgiving, adam&eveDDB London partnered with Mars - IAMS for ‘Waylon’, a huge parade balloon based on a real overweight dog. Waylon’s balloon was so big it got stuck between two buildings near the Thanksgiving parade route, showing that too much weight can get in a dog’s way. The balloon was visible in Chicago’s Loop neighbourhood on Sunday, stopping passersby in their tracks and prompting them to confront this serious issue affecting dogs' health. Meanwhile IAMS have been helping the real Waylon back to a healthy weight. Onlookers were encouraged to learn more about Waylon’s healthy weight journey – with support from the IAMS Healthy Weight Hub, focusing on exercise, portion control and changing his diet to IAMS Adult Healthy Weight Dry Dog Food. In fact, our furry friend Waylon has already lost almost 3 pounds to date! He was delighted to be at the balloon to meet his new fans in person. 📅 If you’re a dog owner, or interested in learning more about our IAMS campaign, read more below 👇 https://lnkd.in/euNn6N_y