Deanna Brakefield’s Post

Let’s talk diversifying real quick Fishing regulations limit you to 1 or 2 lines in the water per person depending on the state you live in. The reason for this is that it becomes unfair for the fish. You can test out different lures, baits, or techniques way to quickly. Once you crack the code of what’s biting you will end up catching way too many. It’s smart to regulate how many lines when it comes to fish, but in business… we can have all the lines we’d like. If the above analogy doesn’t motivate you to start diversifying where you are getting customers, read on In our company right now we are running and have run multiple different ways to see what works best. Here’s a quick list door knocking, events, call center, Facebook leads, SEO, flyers, community outreach, refferal partners, and organic social media followings. This isn’t to say how much we are doing, but something that you need to realize in business. Some we are done with and others just starting. A flow of customers from one source is putting all your eggs in one basket. Door knocking by far is our highest profit tactic. Little to no over head and our close rate is phenomenal. But what happens when another 2020 happens? States shut down, where do we go? For some that means scrambling to figure out social media or cold calling. If you are failing to plan you’re planning to fail. If socials get so sensored we can’t run ads, we’ll have knocking, seo, and events to keep the flow. Overall if you aren’t in other channels, start to open them up TODAY. Budgets can be super low as you experiment, and if budget is the issue it’s likely you aren’t in the right channel anyway. Dial each one in individually and create a scalable model for each for when that worst case scenario happens. This is what bullet proofing a business consists of. By creating this you make it and east transition when the world forces you to pivot. It also keeps a steady stream of customers coming through the doors. If the last 3 years have shown anything, it’s that we don’t know wtf gonna happen. Don’t let life pass you by.

Cold Outreach is Like Fishing in the Ocean: Imagine you're a fisherman, and your goal is to catch high-quality fish (your ideal customers). Here's how the analogy applies: Research is Bait Selection: Just as you choose the right bait to attract specific fish, research helps you identify the right prospects and personalize your message. Email List is Your Fishing Ground: A well-curated email list is like fishing in waters known for abundant fish. You're targeting areas with high potential. Subject Line is the Lure: Craft a compelling subject line that grabs attention, just like a shiny lure attracts fish. Email Body is the Hook: Your email content should be engaging, relevant, and concise, setting the hook to grab interest. Follow-up is Reeling Them In: Timely follow-ups help pull interested prospects closer, increasing chances of conversion. Catch the Conversion: When a prospect responds or takes desired action, you've successfully landed the catch! Key Takeaways: - Research and personalize (choose the right bait) - Target the right audience (fish in fertile waters) - Craft attention-grabbing subject lines (use shiny lures) - Keep email content engaging and concise (set the hook) - Follow up strategically (reel them in) - Measure and optimize (refine your fishing technique) #marketingagency #socialiteagency #marketingtips #contentmarketing

If you want to catch a big fish, go where the big fish are. Small fish are easier to catch. With a big net in the shallows. But they are fiddly. Lots of bones. A lot of effort for less return. Big fish are harder. You have to go out deep. You have to know where they are hanging out. You need a method to go deeper and be more targeted. And you have patience. It takes longer. But boy, when you catch a biggie. The value is massive. There’s a huge ROI on your effort. Yes, it’s an analogy. I actually know nothing about fishing! But I worked out that, to achieve significant growth with my agency, I needed bigger fish. Lots of little fish had their place for cash flow. They were easier to win and make money in the short term. But they were hard to service and hard to grow. So I needed a strategy to target the big clients directly. The first thing I needed was a hook. The point of difference that would appeal to them. Then I needed to draw up a list of exactly which big clients I would approach. I found an original and creative way to get in front of them. I went to visit them. In person! Shock horror! In this day of email marketing, imagine that! And then we built a relationship with them. We asked to be on their pitch list. We asked for them to try us out with a smaller project. We sent them samples of our work. Physical postcards, every time we did a new campaign. Eventually, an opportunity would come up. They would run a pitch for a big campaign. Or they’d give us a small job to prove our worth. We grew a $20k project into a $2.5m client with this approach. And won 3 pitches in one year which gave us 10X growth. It seemed like an overnight success. But it was the result of a patient, deep-sea fishing approach that paid off nearly a year later. So the question is. What’s your fishing strategy? Non-fisher folk feel free to skip the analogy and go straight to the point. What is your sales strategy and are you aiming at the ideal clients you want? Or are you attracting a lot of small clients that take up too much time? ____ I’m Laura Humphreys 🐕 🌈 Ask me about Growth Busters if you are an agency owner looking for bigger fish to fry, Click on my name + follow + 🔔 for stories and tips about 10X Growth.

Sales is like fishing. When fishing, you change lures frequently to find the ones that attract the bites. In sales, this sort of ‘testing’ is also relevant. Test subject lines in sales emails, headlines and imagery in LinkedIn ads, the words in your elevator pitch, cold call talking points and so on. Try different approaches, pay attention to the results and, over time, you’ll find the ones that best attract the buyers. https://buff.ly/4gUUUAN #mrx #newmr #marketresearch #b2bmarketing #sellerdoer

Picture this: You're out fishing, and all of your lines go taut at once. Exciting, right? But what if most of the fish you reel in are too small to keep or not even the type you're trying to catch? That's exactly what a high follower count can be - a net full of the wrong fish. With social media, it's not about how many fish you catch, but reeling in the right ones. So, let's talk about the metrics that really matter when you're fishing for business success: Engagement Rate: Think of this as how actively your fish are biting. Are they nibbling at your content or taking the bait hook, line, and sinker? Conversion Rate: This is like your catch rate. How many of those bites turn into fish in your boat (or customers in your business)? Click-Through Rate (CTR): Consider this your lure effectiveness. Is your content enticing enough to make your audience swim closer? Return on Investment (ROI): Are you spending more on bait than the value of fish you're catching? For e-commerce businesses, also keep an eye on: Average Order Value (AOV): Are you catching minnows or marlin? Customer Lifetime Value (CLV): Are you hooking one-time catches or loyal fish that keep coming back to your spot? Remember, it's not about having the biggest school of fish following your boat. It's about reeling in the right catch that will sustain your business. So, fellow anglers (er…business owners), which of these fishing metrics are you currently tracking? Which ones will you cast your net towards now?

What does a bucket of strawberries have to do with marketing? 🤔 Well, it got me thinking.. Your business will have seasons, just like nature. 🌱 Some seasons are bountiful and your harvest overflows - a great time to expand or delegate. 🌿 Some seasons yield much less, and provide the opportunity to reflect and make changes. 🍃 And of course, the seasons of your life flow side-by-side with the seasons of your business. Sometimes it might feel like too much or too daunting to juggle everything all at once. 🤹 So when you’re feeling buffeted by the seasons of life or business, it’s the perfect time to reach out for help. 🫱🏻🫲🏽 ——————— I bought this beautiful strawberry bucket from the farmers market this weekend and have been making cobbler and jam and snacking by the handful 😍 This season for me is marked by rest and self-care, including lots of strawberry featuring baked goods ☺️ ——————— Need help with content writing or marketing strategy for your coaching brand? I help coaches - Reach their ideal audience - Increase website authority - Convert leads If you’re looking to expand what your business can do, reach out today for a free consultation 🤲🏻 #seo #seoforcoaches #websitetraffic #websiteranking #seoranking #businesscoachforwomen #coachforwomen

Your Prospect, A WILD Beast? Imagine How Your Marketing Would Differ... When selling your offer, consider using "breadcrumbs". Just like you'd build trust with small bits of food, if you wanted to lead a wild animal somewhere. Weird analogy? Maybe. But stick with me here... If you wanted to lure a wild animal (be it a jackrabbit or a stag)... what would you do? You would slowly build trust, by offering small bits of food - one after the other. You wouldn't just throw a raw steak at it, and wait for it to follow you back to your farm. No. You would carefully lay small bits of their favorite food out, one after the other, spaced evenly. Then you'd slightly increase the distance between each piece of food as they grew closer to you. You'd build trust of the next piece of food (value) coming their way. "Wait, Ev, are you calling my prospects wild animals?" Yes. Wait, no. Erm, that's besides the point - focus on the lesson here. When building trust in your offer's marketing collateral, you want to start SMALL. Begin with a bite-sized piece they can chew on first. Something they value. *Do not* try and throw the whole steak at them (your full offer presentation) - and expect them to respond positively. Why? Because you haven't earned the right to... yet. You haven't accurately targeted their biggest apprehensions. Fears, worries, etc. You haven't explained or demonstrated WHY they should care. Or why they should listen to YOU about it. Those are your breadcrumbs - and they build on one another. Start small; hook their interest. Follow it up, nurture with value, educate. THEN sell the steak when it's time.

He spoke with frustration. "I just want to out rank my competiton as much as possible", said the fishing store owner. "Especially for the word spinning rod! That market is huge. That should get my stock moving FAST." It was clear he'd been holding onto this misguided belief for years,. "Rankings as a metric by itself does nothing" I explained to him. "Think of SEO like fishing 🎣—ranking high is like having the best fishing spot on the lake with the most fish. But if you’re not catching any fish (traffic, leads, or sales), what’s the point? Focus on these 4 key metrics to make sure you’re not just casting your line but actually reeling in results. 1️⃣ Organic Traffic – Is your "fishing spot" (ranking) bringing in any bites (website visitors)? 2️⃣ Organic Leads – Are you catching the right fish (potential customers)? 3️⃣ Organic Revenue – Track the fish you actually reel in (keywords that lead to sales). 4️⃣ Multi-Channel Revenue Contribution – Did they see your bait elsewhere before biting? (track organic's contribution to a sale)" I shared these simple actions he could take immediately: ✅ Link your GSC to GA4 to better see acquisition and revenue data by landing page. The keyword performance for that page can then be analyzed in a Google Sheet to estimate keyword revenue. ✅ Review your top-performing pages—are they turning visitors into buyers? ✅ Optimise based on revenue generating keywords, not just flashy rankings. Don’t just fish for rankings—fish for results! 🐟🎯

What kind of catch are you getting? Imagine being excited about going fishing But instead of getting a net full of fish, you end up with crabs and snails. In fishing it's not just about the act but the quality of the catch. So it's not not about how wide your net is but about getting the right results. It means you have to know 🔸What you are looking for 🔸Where they can be found 🔸The best way to get them. As a brand or business, As much as you are eager to spread awareness for your brand, You need to attract the people that are right for your business. Not everyone is your Ideal customer. So to see results in your marketing efforts. Here are things you need to know: 🔸Who is your product for? 🔸Who needs and can afford your product? 🔸Where can you find them? 🔸How you reach them? You will be able to get: 🔸The right kind of people 🔸People actually interested in your product 🔸People who have the ability to take the action you want 🔸More results for your efforts. It's better to have the right knowledge than to just go with the flow . That's how you get the kind of results you are looking for. PS_ How do feel doing something completely new to you? The weekend is here already. Have a good one✨ Follow me for more marketing updates #contentmarketing #digitalmarketing

They often say bigger is better, but in the world of rural property sales and marketing, some of the smaller, more specialised agencies are singing a different tune – competing on the basis of speed, efficiency and industry knowledge 👉 https://loom.ly/OA7CeqY