Decision Design’s Post

As retailers look to gain the upper hand over competitors, many are turning to behavioural science to find ways to influence consumer behaviour and generate loyalty. Read our white paper today: https://bit.ly/3X9NFMf #LoyaltyQuest #InspiringLoyalty #RetailPsychology #AttitudinalLoyalty #Gamification

Exciting Insights from The New York Times Interview with Robert Sanders In a recent interview, Dr. Stamatopoulos highlighted a fascinating trend: when Electronic Shelf Labels (E.S.L.s) are implemented in stores, they not only reduce the average price per unit sold but also increase the overall quantity of items sold. This dynamic pricing strategy, especially as expiration dates approach, creates a win-win situation for both companies and consumers. ……..! At Wasteless AI , we are harnessing the power of smart dynamic pricing to tackle food waste and enhance profitability. By using advanced algorithms, we enable retailers to optimize pricing in real-time, ensuring that products nearing their expiration dates are sold quickly while maximizing revenue and reducing foodwaste and markdown costs This approach not only benefits the bottom line but also contributes to a more sustainable future by reducing waste. Together, we can transform the retail landscape and create efficient, eco-friendly shopping experiences! Oded Omer Tomas Pasqualini Yossi Regev

Continuing with our series of short educational videos tackling the hottest issues in the retail industry! Our second video, led by Mariniki Vlastara is on the ethics of consumption and aims to understand how consumer relationships with close and distant others shape their consumer practices and choices. George Mason University – Costello College of Business #retail #RetailTransformation #consumerbehavior, #ethicsofconsumption, #caringconsumption #ThoughtLeadership #georgemason #CostelloMeansBusiness

🚀 Part 3 of our Digital Commerce Economics series is here! This installment explores how c-store chains can seize the opportunity presented by delivery services. “In working with operators in over 40 states and thousands of stores, we’ve developed a rich dataset and an informed point of view on how to support their success,” says 🏪 Adit Gupta, Co-founder and CEO of Lula Convenience. Discover the insights you need to understand the economics, customer behavior, trends, and incremental revenue potential of delivery services in the final part of the series:

Need your brand to build trust? Last week was a busy week. On Tuesday, The Australian called to ask for comment on the ACCC launching legal actions against Coles & Woolworths. By Thursday, just 48 hours later, we had 200 qualitative, in-depth interviews and a comprehensive research report completed with the help of Juno, an AI-led research platform. That’s a lot of rich insight into how consumers are feeling, right now, and so I wanted to share three deeper insights that build our understanding beyond the headlines. Here’s the third. 3. Transparency builds trust 💫 The Australian ran their story with this headline: “People before profits key to Coles & Woolworths regaining trust.” As soon as I read that headline, I immediately thought of the B Corp movement, a community of organisations committed to making business a force or good, one of whose key tenets is the balance between people and profits. Now I’m not suggesting that Coles & Woolworths might change their position on profits. But, they could learn something from one of the pivotal dynamics encouraged through B Corp’s certification standards, namely transparency. In service of communicating with greater transparency the *value* they deliver for consumers. I’ll let Juno speak for itself: “Consumers express a strong desire for more transparent and fair pricing to rebuild trust.” What’s true of B Corps is also pivotal to communicating value and building trust. Be transparent. #brandtransformation #brandstrategy #brandidentity #brandexperience #research #innovation #AI #futurebrandau

Understanding consumer behavior nuances is vital for your business to succeed - especially in today's economy. Check out our latest blog for key insights on integrating the latest from Circana into your strategy.

Understanding consumer behavior nuances is vital for your business to succeed - especially in today's economy. Check out our latest blog for key insights on integrating the latest from Circana into your strategy.

Understanding consumer behavior nuances is vital for your business to succeed - especially in today's economy. Check out our latest blog for key insights on integrating the latest from Circana into your strategy.

Consumers can’t help but take it personally when “flexible” prices seem unfair. https://lnkd.in/dnFwyXPK Marketing professor Laurence Ashworth, who has long studied consumers’ perceptions of fairness, says these feelings are often a side effect of dynamic or surge pricing. This revenue management strategy involves setting flexible prices based on current market conditions. In a recent study with Lindsay McShane of Carleton University and Peter Darke of York University, Professor Ashworth found that feelings of unfairness can get deeply personal for consumers. Read at Smith Business Insight. #SmithBusiness #SmithInsight #ConsumerPsychology #Pricing #Retailing

TODAY Université catholique de Louvain, thanks to LIDAM - UCLouvain Paul Belleflamme (CORE) will give a presentation on : Competition for Prominence Abstract :  We examine prominence allocation in digital marketplaces, analyzing how default retailer selection affects competition and consumer welfare. We investigate the impact of different fee structures (unit vs. ad valorem) on prominence allocation and market dynamics. Our findings reveal that prominence significantly influences retailer competition, with both positive and negative implications for consumers. The choice of fee structure profoundly affects allocation strategies and competitive landscapes. This research contributes to digital marketplace economics, offering valuable insights to policymakers, marketplace operators, and retailers. (joint work with Fabrizio Ciotti and Leonardo Madio)