Delmayne Stamboul’s Post

Leverage your brand message...for good. With a big summer of football ahead globally, it's great to see this new video from Adidas, featuring some of the world's greatest players. The video really tries to get across the real reasons behind the beautiful game, appealing to fans to respect the players and therefore the game. This means enjoyment for all, and most importantly inspiring younger generations and athletes to push on to greater levels. See when you clearly work on and define your values you can use this to tailor your output and messaging. Global brands like Adidas of course have massive influence on their side, but as any size business, if we share what we believe in and the positive & authentic influence we can have, we can't go far wrong. #football #brand #messaging https://lnkd.in/eKWhDBQp

Salute to the creative minds behind this campaign... #thereisalwaysasolution In 2012, when Adidas secured the exclusive sponsorship contract for the London Olympics and prohibited other sportswear brands from using Olympic athletes in their advertising campaigns, Nike faced a challenge. Instead of giving up, they chose a truly innovative strategy. The brand decided to showcase greatness in ordinary people, like Nathan Sorrell, an overweight 12-year-old boy. Nathan's story resonated with the audience by demonstrating that greatness isn't exclusively reserved for elite athletes but is found in those who overcome their own limits and personal challenges. This strategy not only allowed them to circumvent Adidas' restrictions but also deeply connected with the audience by conveying a message of authenticity and personal achievement. It teaches us that the most effective marketing is the one that manages to resonate with the experiences and emotions of ordinary people.

Adidas is one of the biggest and most well-known athletic brands in the world, so it is no surprise that they spend billions every year promoting their brand and products. In 2023 the sneaker company spent 2.8 billion euros on advertising and promotions. This represented a 8.5 percent increase in comparison to the previous year. #digitalamarketing #digitaladvertising #digitalamarketingexpart #digitalagency #marketingdigital #marketing2024 #marketingagency #aeonadz #performancemanagement

In 2012, when Adidas secured the exclusive sponsorship contract for the London Olympics and prohibited other sportswear brands from using Olympic athletes in their advertising campaigns, Nike faced a challenge. Instead of giving up, they chose a truly innovative strategy. The brand decided to showcase greatness in ordinary people, like Nathan Sorrell, an overweight 12-year-old boy. Nathan’s story resonated with the audience by demonstrating that greatness isn’t exclusively reserved for elite athletes but is found in those who overcome their own limits and personal challenges. This strategy not only allowed them to circumvent Adidas’ restrictions but also deeply connected with the audience by conveying a message of authenticity and personal achievement. It teaches us that the most effective marketing is the one that manages to resonate with the experiences and emotions of ordinary people. If it finds you well, then reshare ♻️ it and for more personalized knowledge, follow: Aman Yadav

A giant roars again - read the fascinating case study of Adidas and the story behind how the sportswear behemoth bounced back from a near-fatal crisis two years ago. The standout line for me? CEO Bjørn Gulden "allowing internal teams freedom to focus on the quality of their output without fear of falling short of commercial objectives." For all the business strategems and the market dynamics and jargons we are subjected to on various platforms, this real-world approach proves once again that there is no substitute for human passion. Give your people a challenge, tell them what you want to achieve, step back, allow them to do their work and watch the magic happen. A special triumph for a special brand - kudos team Adidas; impossible is indeed nothing. #leadershiplessons #Adidas #comebacks #teamdynamics #winningmentality https://lnkd.in/g6R6M6nS

The first thing that came to my mind after seeing Nike’s campaign was adidas’ campaign. “You got this” is a powerful message to all of us. We need to enjoy the ride. If not, what is the point? Life is made up of many small things that we do every day. Life is not only about the big moments that we capture in pictures to share on Instagram. We urgently need to recover the ability to be happy with what we have inside of us. We need to believe that we are enough, that we are capable, and that we can do it. This applies to life, not only to sports. It is interesting to note that professional athletes cope with pressure by breaking down big moments into smaller ones so they can reconnect with their passion for the game. In life, this means finding our purpose. Athletes are an inspiration, yes. And like us, their lives are not made up only of big games or victories. They train, they play, they lose, they win, they get hurt, they make mistakes. Just like us, “everyday athletes,” they need to say to themselves, “you got this.” https://lnkd.in/ddAFTi55

A Turning Point in Sports Marketing: Nike vs. Adidas. The 1980s marked a pivotal moment in the sports apparel industry. Nike, a relatively young brand, was struggling to gain traction in the basketball market, dominated by the powerhouse Adidas. However, a strategic decision by Adidas to decline signing a young, up-and-coming basketball player named Michael Jordan would forever change the landscape. Nike seized this opportunity, signing Jordan and launching the iconic "Air Jordan" brand. This move not only transformed Nike into a global powerhouse but also revolutionized sports marketing. The Air Jordan brand became a cultural phenomenon, blurring the lines between sports and fashion. This historical event underscores the importance of strategic decision-making and the power of branding in the world of business. #Nike #Adidas #Basketball #SportsMarketing #BusinessHistory #BrandStrategy

Own the Game, Own the Headlines: A Win-Win for adidas This Summer As a seasoned marketing expert, I've rarely witnessed a #summer sports season play out quite like this for a single brand. Here's why Adidas is having a monumental win across all fronts: Pre-Tournament Powerhouse: adidas wasn't waiting for the games to begin. Their pre-tournament campaign, featuring rising star Jude Bellingham alongside the legendary Lionel Messi, sent a clear message: #Adidas is the home of champions. This strategic move built anticipation and brand association with future stars and established icons. Dominating the Finals: Fast forward to the heart of the competition. Teams like #Spain, #Argentina, and potentially even #Colombia (a dark horse many didn't predict) are all vying for glory. Guess what? They're all outfitted by Adidas! This means massive exposure for the brand, not just during the final match, but throughout the entire knockout stage. Home Field Advantage (x6): Let's not forget about the host nation, #Germany. Kitted out in Adidas from head to toe, every goal, every save, every آلمان (Germany) chant is another win for the three stripes. But it doesn't stop there. Adidas is the official kit supplier for a whopping five other teams in the #Euros! That's nearly a third of the competition sporting their logo. Looking at the bigger picture: Remember the "Own the Game" growth strategy Adidas unveiled earlier this year [https://lnkd.in/d6gNKDaQ]? This summer's performance is a masterclass in executing that strategy. The Grand Finale: Here's the kicker: regardless of who lifts the trophy, Adidas wins. They've dominated the narrative, secured incredible brand exposure, and positioned themselves as the undisputed leader in performance wear for the world's best athletes. This summer is a masterclass in strategic marketing. Adidas not only predicted the trends, they shaped them. They've ensured their brand is synonymous with victory, leaving competitors scrambling to catch up. Now that's what I call owning the game. What are your thoughts? How do you think Adidas will leverage this summer's success moving forward? Share your insights in the comments!

In 2012, when Adidas secured the exclusive sponsorship contract for the London Olympics and prohibited other sportswear brands from using Olympic athletes in their advertising campaigns, Nike faced a challenge. 👉👉 Instead of giving up, they chose a truly innovative strategy. The brand decided to showcase greatness in ordinary people, like Nathan Sorrell, an overweight 12-year-old boy. Nathan's story resonated with the audience by demonstrating that greatness isn't exclusively reserved for elite athletes but is found in those who overcome their own limits and personal challenges. 🟡 This strategy not only allowed them to circumvent Adidas' restrictions but also deeply connected with the audience by conveying a message of authenticity and personal achievement. 🟡 It teaches us that the most effective marketing is the one that manages to resonate with the experiences and emotions of ordinary people. Video Source: Nike #marketingstrategy #linkedinmarketing #socialmediamarketing #digitalmarketing #buildingbrands

🛡️EPISODE 1: "Brand Breakdowns" : From the Streets to the Stadium: The Rise of Adidas Culture .💥 👟Adidas is more than just a brand – it's an emblem of innovation and style. With a legacy dating back to 1924, Adidas continues to push boundaries, delivering top-notch products that empower athletes and inspire creativity. Join us in exploring the world of Adidas, where sport meets fashion, and excellence knows no limits.⚠️ 🥾Adidas's journey from a humble shoemaker to a global icon is a story of innovation and endurance. With a strong SWOT analysis:💯 💪Strengths: 🟡 Innovative product technology 🟡 Iconic brand identity 🟡 Strong global presence 🤷Weaknesses: 🟠 Overreliance on sports endorsements 🟠 Vulnerability to fashion trends 🟠 Limited market diversification 🏆Opportunities: 🟡 Expansion into emerging markets 🟡 Growth in e-commerce 🟡 Sustainability initiatives ⚠️Threats: 🟠 Intense competition from rivals like Nike 🟠 Economic downturns affecting consumer spending 🟠 Counterfeit products impacting brand reputation. 🔊Despite challenges, Adidas continues to thrive by staying true to its roots while embracing change and innovation.💯 #ppc #seo #swot #brandbreakdowns #googleads #metaads #leadgenaration #marketing #SWOTAnalysis #BrandStrategy #Strengths #Weaknesses #Opportunities #Threats #BusinessInsights #CompetitiveAnalysis #MarketTrends #IndustryAnalysis #StrategicPlanning #BrandPositioning #MarketResearch #BusinessGrowth #MarketingStrategy #CompetitiveAdvantage #BrandDevelopment #MarketSegmentation #TargetAudience #MarketPositioning