My selection of underrated tools every online casino should know about! 🎲 Working in the online casino industry means constantly navigating legal challenges, protecting content, and managing reputation. I’ve put together a list of tools that can be incredibly valuable for anyone in the gambling space. Most of them are under the radar but pack a punch in terms of utility. 1. Lumen Database 🔍 A platform that collects and analyzes legal takedown requests, including DMCA notices and defamation claims. 🎯 Why it’s useful: - Check if your websites or brands have been targeted by takedown requests. - Analyze trends in takedown activity to stay ahead of potential risks. 2. Google Transparency Report 📊 Google publishes reports about takedown requests and content restrictions. 🎯 Why it’s useful: - Understand what types of content are frequently removed and why. - Minimize risks by optimizing your websites based on these insights. 3. Wikimedia Transparency Report 📚 A handy tool for monitoring requests related to edits or removal of information on Wikipedia. 🎯 Why it’s useful: - Protect your brand’s reputation by identifying and addressing unfavorable content promptly. 4. OnlineCensorship.org 🚨 A platform for tracking cases of content removal and censorship on social media. 🎯 Why it’s useful: - Learn what types of posts are getting blocked to avoid similar pitfalls in your campaigns. - Find creative ways to maintain visibility in regions with heavy censorship. 5. Freedom House: Freedom on the Net 🌍 Annual reports on internet freedom levels worldwide. 🎯 Why it’s useful: - Understand the legal and censorship dynamics of new markets. - Prepare for market entry with localized strategies to navigate restrictions. 6. WhoIsHostingThis 🕵️ A tool for analyzing hosting providers. 🎯 Why it’s useful: - Investigate competitors’ hosting solutions or identify providers that are less restrictive with DMCA complaints. - Optimize your hosting setup to minimize the risk of takedowns. 🎯 Why does this matter for online casinos? The gambling industry often faces censorship, content blocks, and legal challenges. Leveraging these tools helps: ✔️ Avoid unnecessary risks and fines. ✔️ Protect your brand and reputation. ✔️ Respond swiftly to user or regulatory demands. 💡 What tools do you use to safeguard your business? Share in the comments! #OnlineCasino #Gambling #ReputationManagement #DMCA #UnderratedTools #Marketing #LegalCompliance
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🎲 Thinking about running Google Ads for your online casino? Here's what you need to know to get started! 📜 First and foremost, you must have a gambling license in each country or state you want to target. This is non-negotiable. With the appropriate licenses, you can apply for Google’s gambling certification, which is required for each geographical area you plan to advertise in. 🌍 Each geo-specific certification ensures compliance with local laws and gambling advertising regulations. Make sure the target URL in your ads matches the one on your certification to avoid any hiccups. 🛡️ Compliance doesn’t stop there. Your website and landing pages need to include age restriction notices and information about responsible gambling. This isn’t just a legal requirement; it’s about promoting a safe and trustworthy gaming environment. 🚫 Ignoring these rules can have serious consequences, including ad suspensions or account bans. It's crucial to stay on top of all regulations to keep your campaigns running smoothly. Navigating these regulations can be tricky, but following these steps will help you run a successful and compliant ad campaign. #GoogleAds #OnlineCasino #GamblingCompliance #DigitalMarketing #ResponsibleGambling
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🔍💼 Exciting News from Google Ads! 💼🔍 Hello LinkedIn Network! In a significant move, Google Ads has decided to tighten its rules regarding Gambling Certification recertification. This is a noteworthy development that could shape the future of the online gambling industry and the way it operates on the digital advertising platform. With these changes, Google aims to ensure a safer and more responsible advertising environment. But what does this mean for advertisers? How will it impact the way we navigate the world of online advertising? Let's discuss this further! I'd love to hear your thoughts on these new changes. How do you think this will affect the industry? What strategies are you considering to adapt to these new rules? Let's engage, learn, and grow together. Because in the world of digital advertising, change is the only constant! #GoogleAds #OnlineAdvertising #DigitalMarketing #GamblingCertification #IndustryNews #LinkedInDiscussion
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So this EXTREMELY speculative, and probably wrong, but I do think it is possible after reading through the leak from Michael King that comparing site embeddings/vectors to document embeddings/vectors MIGHT be one of the methods Google uses to identify 3rd party hosted content within the context of site reputation abuse. Again, super speculative, but even just from a theory perspective it would have some efficacy. In the spam documentation it says: "Such third-party pages include sponsored, advertising, partner, or other third-party pages that are typically independent of a host site's main purpose" The site's main purpose could be viewed as a site embedding and the document that is not aligned with the rest of the site would be a document embedding/vector with a low cosine similarity to the site embedding. We also see this in their examples they give. With one of those examples being a piece of content about "best casinos" on a website consisting mainly of medical topics. A web page about best casinos would indeed have a low cosine similarity with the site embedding/vector and could be used as a method to identify these types of content. Again, super speculative, and probably wrong, but I think thought-provoking.
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Google Ads tightens policy for gambling advertisers: Google tightens Circumventing Systems policy for gambling ads. Learn about material changes, recertification, and consequences. #GoogleAds #GamblingAds #AdvertisingPolicy #DigitalMarketing #PPC
Google Ads tightens policy for gambling advertisers
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Google Mandates Certification for Gambling Ads. I applaud this messure in Germany as it will improve player safety. Other tech companies may follow. This update aims to tighten regulatory oversight over gambling advertising, preventing unlicensed entities from promoting their services to Germans. This policy revision applies especially to aggregators– websites linking users to a list of gambling operators, usually with features like user reviews. Such services have traditionally been exempt and allowed to be advertised more freely on Google, but they will now be forced to adapt. The new rules will significantly alter the German advertising landscape. Most services offering bets rely significantly on digital marketing, and Google Ads is one of the vital channels to reach a broad audience. The certification requirement will force advertisers who don’t meet the GGL’s requirements to pause or halt their marketing campaigns. These Changes Should Usher In Improved Player Safety Advertisers already possessing a GGL license will have a significant leg up against the competition as they consolidate their market position against entities that lose access to Google’s millions of German users. This measure will provide a powerful incentive for operators to obtain a license, hopefully resulting in a more streamlined, regulated, and safer gambling environment. For Google, this policy update is part of its broader strategy to ensure its platforms comply with local laws while maintaining its reputation as a responsible digital advertising provider. As gambling continues to be a contentious issue, tech companies like Google must strike a delicate balance between offering advertising solutions and remaining compliant with regulations in sensitive sectors. Industry experts believe that other digital advertising giants like Facebook and Twitter may follow suit, further limiting marketing opportunities for unlicensed operators. In recent years, Germany has taken a more hardline approach to gambling regulation, with recent developments reflecting a global movement toward tightening regulations in the gambling industry, with a particular focus on digital advertising. #igaming #igambling #onlinesportsbetting #onlinegambling #ndoglobal #bullgrazing
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Germany’s gambling regulator, Gemeinsame Glücksspielbehörde der Länder (GGL), has reported that Google Ads’ latest updates have led to a decline in ads promoting illegal gambling products. Despite that, experts believe that further efforts and search engine optimization (SEO) are needed. On September 25, Google updated its advertising policy for gambling in Germany, improving the market’s integrity. Under the latest update, only gambling operators that have a license from the GGL can use Google Ads to advertise their products in the country. Read the full article ➡️ https://lnkd.in/e4DNrrq6 #europe #germany #gambling #gamblingnews #ads #marketing #internet
GGL: Google Update Reduces Illegal Gambling Ads in Germany
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The German gambling regulator, Gemeinsamen Glücksspielbehörde der Länder (GGL), says it’s making progress in the fight against illegal gambling after Google’s recent policy changes. With stricter certification requirements in place, ads for unlicensed operators have dropped significantly, but SEO remains a challenge.
Google Advertising Policy Changes Help GGL in Fight Against Illegal Gambling in Germany - iGaming Express
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Google Ads updates betting policy for Brazil: new rules from September 30: Google aligns ad policy with Brazil's new betting laws. Certification required for advertisers. Aggregators banned. Learn more.
Google Ads updates betting policy for Brazil: new rules from September 30
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Google Ads updates betting policy for Brazil: new rules from September 30: Google aligns ad policy with Brazil's new betting laws. Certification required for advertisers. Aggregators banned. Learn more. #GoogleAds #Apostas #MarketingDigital #Publicidade #LeisDeApostas
Google Ads updates betting policy for Brazil: new rules from September 30
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