Design & Paper’s Post

Are Green & Clean Beauty Brands Just a Trend or Truly the Future ? 🌱🌻 🪻I started my journey in cosmetic formulation at just 13, and in the last decade, I’ve witnessed significant changes in the industry. Consumers are smarter and more health-conscious than ever, but there’s still a huge gap for truly genuine clean brands. The best part ? Now is the perfect time to jump in ! The market is craving authentic green beauty solutions more than ever. The beauty industry is going through a massive shift, and here’s why I believe green and clean beauty is set to dominate: 1. Consumers are Smarter Than Ever 📈: They’re demanding authenticity ! No more vague promises or greenwashing, people want to know exactly what’s in their products. 2. Transparency is a Must 🔍: Brands are now expected to reveal everything, from ingredients to sourcing and processes. It’s not a trend, it’s the new standard. 3. Healthier Choices, Happier Consumers 💚: With rising awareness, consumers are ditching synthetics and choosing safer, high-performance alternatives that actually work. 4. Sustainability is Non-Negotiable 🌍: Ethical sourcing and eco-friendly packaging aren’t just “nice-to-haves”—they’re in demand. The brands that prioritize sustainability are the ones gaining trust. 5. Proven Efficacy ✨: People are seeing real results with cleaner formulations. Organic products don’t just sound good—they deliver. 💡 Bottom line ? The future belongs to brands that prioritize transparency, safety and sustainability. Are you ready to make the shift ? Share your thoughts below ! ⬇️ Let’s collaborate to revolutionize the beauty industry ! 💫 — Shruti Wankhade Organic Cosmetic Formulator & Founder of Wan Cosmetics Lab 🧪 #OrganicBeauty #CleanCosmetics #cleanbrands #greenbrands #Sustainability #FutureOfBeauty #GreenSkincare #cosmeticformulation #formulator #skincareformulator

Sustainability from Another Perspective We can reduce waste and consumption, moving towards a higher quality product and more conscious usage. Of course, I’m talking about a skincare product from the brand I founded and direct, but there are dozens of other examples in various sectors. The core issues are fundamentally three, a number that has become a mantra for our brand. 🔝 The higher the product quality, the less quantity is needed to achieve the same effects. ⏳ If you massage the cream for more than 30 seconds, you may have used too much. 🚿 It is more effective to use a cosmetic product correctly than to use it too often. Our work with aaa/unbranded® aims to create highly effective products. This isn’t just about visible results, for which drinking water and maintaining a balanced diet are also necessary, but about the effectiveness of the product during use. If the sole aim is to sell, the formulation will be cheap, and the product will run out quickly. Conversely, if the goal is to offer a product whose benefits are felt from the first use, the formulation will be costly, and only a small amount will be needed per application. This is why the empirical 30-second rule is a good test. In this time, the product should be fully absorbed by the skin. So if after one minute you’re still massaging, there are two possibilities: either you’ve used too much product, or the formulation is of poor quality. Lastly, the way you apply the product is crucial. Always start with cleansing. This may seem obvious, but it’s not, as some people spend hundreds of quid on a body or face cream and only a few quid on a cleanser. These are the real factors that contribute to making the product more sustainable. In other words, the product should last longer, and less should be used. This way, in addition to having less packaging in landfills, we also see more visible effects on the skin. Let’s try to return to more effective products, which are naturally more expensive, and a more balanced and conscious use. What do you think? #aaaunbranded #Sustainability #research #beautysector #innovation

🌟 Exciting news in the beauty world! ✨ Cutting-edge ingredient technologies and eco-friendly packaging trends are transforming the industry. Beauty brands are stepping up to meet the growing consumer demand for clean and green solutions. These advancements are shaping the future of beauty, delivering products that are both effective and environmentally responsible. Read more here: https://t.ly/xJCAD #BeautyInnovation #EcoBeauty #SustainablePackaging #IngredientTech #CleanBeauty #BeautyTrends 🌍

In today’s world, cosmetic formulation is more than just blending ingredients to achieve the right texture or effect. It’s about creating products with a deeper purpose—combining sustainability, ethical sourcing, and cutting-edge science to cater to the evolving needs of conscious consumers. As a cosmetic formulator, my focus extends beyond beauty; it’s about harnessing nature’s power while embracing innovation. Every product I design tells a story: one of balance between tradition and technology, and a commitment to creating solutions that respect both the skin and the planet. The beauty industry is shifting towards transparency, and as formulators, we have a responsibility to lead this change. From minimizing waste to sourcing responsibly, every step counts. My mission is to contribute to this revolution, crafting products that not only perform but also resonate with mindful beauty enthusiasts. If you're interested in how beauty and sustainability can go hand-in-hand, let's connect and share insights on the future of conscious cosmetics.

🍃Sustainability🍃 is no longer just a buzzword; it’s a necessity in the skincare industry. More consumers are prioritizing eco-friendly practices, and brands like The Ordinary and Lush are leading the charge by promoting sustainable ingredients and using eco-friendly packaging. Their commitment resonates with environmentally conscious consumers and sets a new standard for the industry. I explored how these brands effectively communicate their sustainability efforts, which is crucial for building trust and loyalty. How important is sustainability to you when choosing skincare products? I’d love to hear your views! If you’re passionate about sustainability in beauty or marketing, let’s connect! I’m eager to learn from others who share this vision. #Sustainability #Skincare #EcoFriendly

I love beauty products, but it’s no secret that it's contributing to a BIG problem… ⬇ Did you know that over 120 billion units of packaging are produced every year by the global cosmetics industry, the majority of which are not recyclable?? (Source: Zero Waste Week) But it doesn’t need to be that way: 73% of consumers worldwide say they would definitely or probably change their consumption habits to reduce their impact on the environment. (Source: Nielsen) How important is sustainable packaging in your purchasing decisions? Share your thoughts and let’s discuss how we can collectively contribute to a more sustainable future. #Beauty #SustainabilityInBeauty #EcoFriendlyPackaging #BeautyIndustry

Want to create beautiful products that make a difference? Sneak a peek into how we partner with brands to bring sustainable beauty visions to life!  From ingredient sourcing to responsible packaging, we cover it all in our newest blog. ❓Are you using sustainable beauty products? #BeautyProductDevelopment #SustainableBeauty #ProductDevelopment #EcoFriendly #BeautyIndustry #BeautyInnovation

Are Consumers Ready for a Clean Beauty Revolution? 🌱 Today's consumers are more informed than ever, demanding transparency and sustainability in their beauty routines. We surveyed our Beauty Squad to identify and understand the key factors influencing their purchasing decisions, motivations, and the challenges they face when buying organic products. The key takeaways? 📰Informed consumers. Increased awareness of harmful chemicals 🧪 in conventional beauty products. 🌿The demand for clean beauty. The shift towards natural and organic ingredients. 🗝️Transparency is key. Consumers seek brands that prioritize ethical sourcing and honest labeling 🔍. Want to learn more? Check out the full blog post: https://lnkd.in/eEPy-fZV #organicbeauty #cleanbeauty #skincare #sustainability #consumertrends

🌿 The Future of Beauty is Green 🌿 At MASLAB Cosmetics, we believe that beauty and sustainability go hand in hand. This is why our latest collection combines powerful botanicals with eco-friendly packaging—delivering high-performance, clean beauty that respects both your skin and the planet. Here’s how we’re redefining what it means to be sustainable in the world of color cosmetics: 🌱 Nature-Powered Formulations: Using plant-based ingredients and naturally-derived pigments, we’re creating products that bring out the best in skin without harmful additives. Each formula is crafted to provide long-lasting color while nourishing the skin. ♻️ Eco-Conscious Packaging: Our packaging is recyclable, reusable, and designed to minimize waste. From biodegradable materials to refillable containers, every choice we make is a step towards a greener future. 💚 Transparency & Integrity: We are committed to ingredient transparency, ensuring our products align with our values and yours. We believe in clean, honest beauty that empowers you to make mindful choices. Sustainable beauty is not just a trend—it’s our responsibility to the earth and to the next generation. Together, let’s embrace beauty that does good, feels good, and looks good. #SustainableBeauty #EcoFriendlyCosmetics #GreenBeauty #CleanBeauty #MASLABCosmetics #ConsciousBeauty