PURE-LEES™ is a new range of specific inactivated yeasts developed and produced from an innovative process called High Pressure Homogenization (HPH™). This mechanical process leads to the disruption of wine yeast cells to maximize the interaction capacity of yeast constituents with the wine matrix. When PURE-LEES DELICACY™ is applied towards the end of the alcoholic fermentation, you get a smooth, balanced texture which improves the red wine quality without modifying the wine structure. Ideally suited for lighter style reds. Additionally, when PURE-LEES ELEGANCY™ is used towards the end of alcoholic fermentation, it allows for the interaction with aggressive tannins which leads to the overall improvement of the wine texture and quality, resulting in a well-balanced red wine with enhanced structure. PURE-LEES ELEGANCY™ is ideally suited for fuller structured red wines. Try it!
🍷 Improve your red wine texture before bottling !
Ensure fast action in just a few days of contact time with our specific inactivated yeasts !
• PURE-LEES DELICACY™ rebalances the mouthfeel of your easy to drink fruity red wines from Pinot noir or Gamay (https://ow.ly/c7TA50UfCEt)
• PURE-LEES ELEGANCY™ improves the texture and smoothens the tannins of your concentrated red wines, from Syrah, Cabernet or Malbec (https://ow.ly/hlNj50UfCET)
Achieve the wine style you want with PURE-LEES DELICACY™ and PURE-LEES ELEGANCY™.
Creative Director at Trinchero Family Estates
2moLimited Edition, interesting move. Is this a new UPC for YT? Or replacing the existing varietals? Curious... Time will tell if this works.