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🌟 Exciting Updates from YouTube! 🌟 YouTube is stepping up its game for creators with expanded tools and a new Content Disclosure System! 🎥 ✅ Advanced Creator Tools Creators now have more power at their fingertips to produce, edit, and manage content effectively. These updates are designed to streamline workflows and enhance audience engagement. From new editing features to advanced analytics, YouTube continues to invest in making the platform creator-friendly. ✅ Content Disclosure System Transparency is key in today's digital landscape. This system ensures viewers are informed about branded, sponsored, or promotional content. Not only does this build trust, but it also aligns with global compliance standards. For brands, it’s a golden opportunity to connect with audiences authentically. For creators, it's about fostering deeper trust with their communities. 🔍 As someone passionate about digital content trends, I believe this move reflects a broader shift toward ethical content creation and responsible marketing practices. Platforms like YouTube are setting the stage for a more transparent and collaborative digital ecosystem. 📢 What are your thoughts? How will these changes impact your content strategy? Let’s discuss! 💬 #YouTubeUpdates #ContentCreators #DigitalMarketing #Transparency

What's New On YouTube? YouTube Updates: Read the latest news about the platform 🗒 (Follow us for more social media updates!) 📈 YouTube Release Posting Tips for Optimal Reach YouTube has guided creators and marketers on the optimal times to upload videos for maximum reach. For content related to news, trends, or with a short lifespan, YouTube recommends posting as soon as possible. However, for evergreen content, it suggests posting at a time that suits your preferences. Regarding live videos, YouTube advises going live when your analytics indicate that most of your audience will be available to watch. Understanding audience preferences and aligning content accordingly leads to better performance on the platform. 🤫 YouTube Rolls Out Members-Only Shorts To Boost Creator Subscriptions YouTube introduces Members Only Shorts, allowing creators to share exclusive short-form content with paying subscribers. When uploading, creators can select "Members Only," adding exclusivity. These Shorts feature a star icon, indicating their availability only to subscribers. Members can access them in Shorts, Subscription feeds, and the Membership tab. According to YouTube, this feature can enhance membership benefits and foster community engagement. 🎬 YouTube's Chief Product Officer Briefs Thumbnail Testing and AI Updates In a recent interview series on YouTube, YouTube's Chief Product Officer, Johanna Voolich, discusses the app's planning and development process, aiming to provide creators with valuable insights into its direction. Key takeaways from the interview include the rollout of YouTube's thumbnail A/B testing to 50k creators, with plans to extend it to all creators by year-end. Additionally, she discusses YouTube's utilization of generative AI and its commitment to amplifying creators' original voices. This creator-centric approach sets YouTube apart from platforms where AI-driven interactions may dilute genuine engagement. By prioritizing creator empowerment, YouTube seeks to foster authentic connections and innovative content creation. (via Tubefilter, LLC, Search Engine Land, YouTube Advertisers) *source links in the comment section #influencermarketing #creatoreconomy #youtubeads #advertising #ai 

One more lesson learned to add, quote : "Knowing when to kill a project is just as valuable as knowing when to start one. Noam’s example at YouTube shows that reallocating resources away from a draining project, even if it risks your own position, can lead to team success and open new impactful opportunities", see podcast for more info https://lnkd.in/eDQm6jbn

With over 2 billion logged-in monthly users, YouTube offers unparalleled reach and engagement potential for businesses of all sizes. What sets YouTube apart is its intent-based search functionality that allows users to find exactly what they're looking for. By crafting content that answers questions, solves problems, and entertains audiences, brands can position themselves as trusted authorities and go-to resources in their niche. 🎬 . . . #YouTubeAuthority #YouTubeReach #YouTube #ContentCreation #YouTubeManagement

Google has a history of sunsetting features that don't gain traction, and YouTube Stories is another yet example. YouTube Stories was a short-lived feature similar to Instagram Stories and Snapchat Stories. Launched with limited availability in 2018, it allowed creators to share short, disappearing video snippets with their audience. The introduction of Stories in 2018 reflected a broader trend of platforms adopting ephemeral content formats. YouTube likely aimed to: 1. Increase Engagement: Drive more interaction between creators and viewers through a casual, behind-the-scenes format. 2. Attract New Creators: Cater to creators comfortable with this format, potentially expanding YouTube's content pool. However, YouTube Stories never achieved widespread adoption. Low usage by both viewers and creators, coupled with limited initial accessibility, hindered its growth. Additionally, YouTube already offered functionalities like Community Posts and eventually Shorts, which served similar purposes of sharing updates and short-lived content. As a result, YouTube bid farewell to its Stories feature starting June 26, 2023. This decision comes as YouTube seeks to prioritize key features- Community posts, long-form videos, LIVE, and YouTube Shorts- that have proven to deliver valuable audience connections and conversations for the platform.   As a Product Manager, what would be your key takeaways from YouTube Stories? 1. Market Fit is Crucial: Carefully assess user needs and ensure a new feature solves a genuine problem within your existing ecosystem. 2. Accessibility Matters: Ensure new features are accessible to a broad user base from the launch. 3. Avoid Feature Overload: Evaluate if the new feature complements existing functionality or creates unnecessary redundancy. #productmanagement #learningfromfailure

YouTube just rolled out something huge for small creators. They’re calling it HYPE. Here’s how it works: If a video’s been out for less than 7 days, and the creator has under 500,000 subscribers, you can “Hype” it. More Hypes = higher on a special leaderboard. Anyone can hype up to three times a week. (YouTube is even planning to let fans buy extra Hypes, creating a new revenue stream for creators.) What’s in it for creators? When viewers hype your videos, you earn points to climb onto a weekly leaderboard for your country, potentially reaching new audience. They've even built in a "small creator bonus"—a point multiplier for channels with fewer subscribers. Fair shot at the spotlight? Finally. Why is this smart? > Turns passive viewers into active supporters > Gives smaller creators a real chance to go viral > Attracts fresh creators who’ve felt YouTube was too hard to break into > Boosts engagement without messing up the algorithm > Promotes niche content, so we're not all stuck watching the same mainstream stuff (aka longer watch times) Already seeing results? In just 4 weeks of beta tests in Turkey, Taiwan, and Brazil, users hyped over 5 million times across 50,000+ channels. The biggest age group getting in on the hype? 18 to 24-year-olds—they made up 30% of beta users. Looks like HYPE might be the antidote to the polished corporate content crowding our feeds (and a slick move to take on TikTok, which has been great at pushing small creators into the spotlight) Thoughts? Drop them in the comments.

Are you ready to level up your YouTube game? YouTube changed the game with its new algorithm update! Hey LinkedIn, I'm thrilled to share the latest updates from YouTube that are shaking up the content creation landscape! ✨ 🔍 Algorithm Updates: Forget just chasing algorithm changes! YouTube's recent update is all about understanding your audience better. It's time to focus on what your viewers really want, rather than obsessing over algorithms. Let's dive deep into audience behavior and create content that truly resonates! 🎯 #YouTubeAlgorithm #AudienceInsights 🎬 Shorts Updates: Are you ready to take your shorts to the next level? Now, creators can designate shorts as members-only during upload, offering exclusive content experiences to subscribers. Plus, get ready to remix official music videos with proper attribution, adding a whole new layer of creativity to your shorts! 🎶💥 #YouTubeShorts #CreativeContent 💡 Promotions Tab in YouTube Studio: Say hello to the game-changer for boosting your video reach! YouTube Studio introduces the "promotions" tab, empowering creators to promote videos for specific goals like audience growth or traction. But remember, promoted views won't count towards the YouTube Partner Program, so let's strategize wisely! 💼📈 #PromoteYourVideos #YouTubeStudio 📊 Ads vs. Organic Reach: Let's debunk the myths around advertising impact! While there's often chatter about ads affecting organic reach, the key lies in alignment. Properly aligned ad content can supercharge audience engagement and awareness, while misaligned content might just leave viewers feeling unsatisfied. Let's ensure every ad serves its purpose! 💡👥 #AdvertisingStrategy #OrganicReach 🖼️ Thumbnail A/B Testing Update: Ready to level up your thumbnails game? YouTube's rolling out A/B testing, allowing creators to experiment with different designs. Although some may not have access yet, it's an exciting opportunity to optimize your video's first impression! ✨ #ThumbnailDesign #ABTesting These updates are just a hint of new plan from YouTube for creators! these tools build to elevate our content game and reach new heights. Stay tuned for more tips and tricks! #YouTubeCreators #StayTuned #digitalmarketing

YouTube monetization is a way for creators to earn money by sharing their videos with a global audience. But, it’s more than just hitting upload and getting paid—it’s a process that takes commitment and creativity. To start, YouTube requires creators to join the YouTube Partner Program (YPP), which means meeting certain eligibility criteria, including having at least 1,000 subscribers and 4,000 hours of watch time over the past 12 months. This threshold helps ensure creators are active and engaging with their viewers. Once accepted into YPP, creators can earn revenue through ads that play before or during their videos, channel memberships, Super Chat donations during live streams, and even by promoting merchandise. Ad revenue, which is one of the most common ways to earn, depends heavily on the number of views and the type of audience a channel attracts. Advertisers pay more for certain demographics, like viewers from high-income countries, which can impact a channel's income. But it’s not just about views; content quality matters, too. YouTube’s algorithm favors videos that engage viewers, prompting creators to focus on producing valuable, entertaining, or educational content. Consistency is key, and creators often upload regularly to keep their audience engaged and attract new subscribers. Monetization on YouTube has opened doors for creators worldwide, turning hobbies into careers and giving a platform for diverse voices. While the journey can be challenging—especially with YouTube’s strict content policies—it offers a unique opportunity for those passionate about their content. From beauty tutorials to tech reviews, there’s room for every niche, and with dedication, creators can build a steady source of income, all while connecting with audiences around the world. #YouTubeMonetization #YouTubePartnerProgram #MakeMoneyOnYouTube #YouTubeCreators #ContentCreators #YouTubeTips #YouTubeGrowth #MonetizeYourChannel #YouTubeIncome #EarnOnYouTube #YouTubeJourney #CreatorCommunity #OnlineIncome #DigitalCreators #BuildYourBrand #YouTubeSuccess #ContentCreation #YouTubeStrategy #GrowingOnYouTube #VloggerLife

SHOULD YOUTUBE REWARD HEAVY VIEWERS? Ever thought about how much time we spend on YouTube, watching, engaging, and driving the platform's success? Yet, while creators get paid, viewers don’t see any direct rewards. This got me thinking: Should YouTube start rewarding heavy viewers? How many hours of views have I put in so far? 🤔 LET'S LOOK AT THE ROLE OF VIEWERS Viewers are essential to YouTube. Our engagement generates ad revenue and supports creators. But there are no direct rewards for us, the viewers. Recognizing our contribution could make a big difference. Why Reward Viewers? 1. Boost Engagement: Rewards could motivate viewers to spend more time on YouTube. 2. Build Loyalty: Incentives might make viewers stick with YouTube over other platforms. 3. Better Ads: More engagement means better data for targeted advertising. 4. Support Creators: More views can help smaller creators grow faster. LET'S CONSIDER SOME POSSIBLE REWARDS YOUTUBE CAN IMPLEMENT 1. Loyalty Points: Earn points for watching and engaging with ads. Redeem them for subscriptions, merchandise, or digital goods. 2. Referral Programs: Get rewards for bringing new viewers and creators to YouTube. 3. Exclusive Access: Heavy viewers could get early access to new features or special content. 4. Community Recognition: Active participants could earn badges, recognition, or even tangible rewards. POSSIBLE IMPLEMENTATION CHALLENGES 1. Costs: Funding this program needs careful balancing with ad revenue. 2. Quality Control: We need to ensure the rewards system isn’t abused. 3. Scalability: Implementing a global reward system can be tricky. In summary, rewarding viewers could be a game-changer for YouTube, making the platform more engaging and fair for everyone. It’s an idea worth exploring, don’t you think? What are your thoughts on rewarding heavy viewers? Let’s discuss! Follow Kingsley Isong