Kingsley Isong’s Post

What Kind of YouTube Are We Entering the New Year With? As we step into the New Year, we’re observing a general decline in views on our YouTube channel — roughly one-third less compared to early November. This is particularly noticeable on desktop views, which have dropped by 50%. While some content, like recurring series such as digests, continues to perform consistently, one-off formats have experienced significant declines. The big question is: where is the audience going? Typically, when one platform loses users (as we saw with Instagram), they migrate to others like VK, Yandex, or similar services. But this case seems different. YouTube’s audience in Russia fell from 90 million to 80 million in October, yet there’s no proportional growth on other platforms. I’m eagerly awaiting comprehensive research on this topic in January. For now, the most puzzling part is this: YouTube is losing viewers, but Russian platforms aren’t gaining them. YouTube’s Key Advantages YouTube remains a leader due to: Transparent analytics: You know exactly where viewers started and stopped watching. Inflated views are automatically detected and removed. Reliable monetization and audience engagement. For instance, buying fake views on VK costs just 1 ruble per thousand views, while on YouTube, it’s 0.5–1 ruble per view. This reflects the stark difference in how these markets operate. VK has tried to attract creators with lucrative contracts, but the strategy hasn’t yielded sustainable results. Creators often return to YouTube after their contracts expire, as it offers a more supportive ecosystem. A prominent example is the show "ЧБД", which briefly moved to VK before returning to YouTube, drawn back by the audience, monetization, and better tools. What’s Next? The future remains uncertain. We may see more channels adopting paid subscriptions with tiered content access: basic, extended, and premium offerings. However, for mass-audience content similar to traditional television, no clear alternative has emerged yet. Another potential trend could be the evolution of “content levels,” where a single subscription price grants access to various formats — similar to “television, but for a fee.” For now, YouTube remains the leader due to its robust ecosystem, while alternatives struggle with tools, trust, and audience engagement. Let’s see how this plays out 👀

What is the key to YouTube's success? The key to YouTube's success lies in its unparalleled ability to democratize content creation and distribution, fostering a global community of creators, viewers, and advertisers. At its core, YouTube offers a platform where anyone with a camera and an internet connection can share their passions, expertise, and creativity with the world. This inclusivity has led to an explosion of diverse content spanning every imaginable genre, niche, and interest, ensuring that there is something for everyone on the platform. Moreover, YouTube's emphasis on engagement and interaction has transformed passive viewers into active participants, fostering deep connections between creators and their audiences. Features like comments, likes, shares, and subscriptions empower viewers to engage with content in meaningful ways, while creators can directly communicate with their fans, gather feedback, and tailor their content to audience preferences. Additionally, YouTube's sophisticated recommendation algorithms leverage machine learning and user data to deliver personalized content recommendations, keeping viewers engaged and coming back for more. This ensures that content creators have the opportunity to reach new audiences and grow their channels organically. Furthermore, YouTube's robust monetization options, including advertising revenue, channel memberships, merchandise sales, and sponsored content, empower creators to turn their passion into a viable career, incentivizing them to continue producing high-quality content. Ultimately, it is YouTube's dedication to fostering creativity, community, and connectivity that sets it apart and fuels its ongoing success as the world's leading video-sharing platform. #youtubevideouploadlimit #howtouploadregularvideosonyotube, #howtodoseoforyoutubechannel, #howtodoyoutubechannelseo, #howtosetseoforyoutubechannel, #howtodoseoformyyoutubechannel, #howdoIseomyyoutubechannel, #howtoseoyouryoutubechannel, #howtodoseoofyoutubechannel, #seomyyoutubevideouploadlimit, #youtubechannel, #howtoseoyoutubechannel, #howtocreateseoforyoutubechannel, #howtooptimizeyoutubechannelforseo, #howtocheckyoutubechannelseo,

🚀 **First YouTube Sale Alert!** 🚀 As I was putting together monthly wrap up report, I noticed something very exciting - a HUGE sale. Last month marked a major milestone for my client – the first ever sale directly from YouTube! 🎉 No ads involved. On top of that, the engagement rate of traffic from YouTube has been outstanding. It's incredible to see all the efforts toward organic YouTube growth paying off – from consistent content creation to engaging with the audience, it's all contributing to these exciting results! 💪📈 What’s even more exciting? Imagine all the indirect sales from viewers who remembered the brand and later checked the website. The potential here is huge! YouTube isn’t just for views; it’s a powerful tool for ecommerce growth. 💡 Excited for what’s next! #YouTubeMarketing #EcommerceSEO #DigitalGrowth #VideoContent

Could YouTube’s New Features Boost Your Channel’s Engagement? YouTube just dropped some exciting updates to enhance creator-audience connections! Here’s what’s new: Poll Stickers on Shorts ➤ Now add poll stickers to Shorts! Ask questions, get instant viewer feedback, and boost interaction in the ever-popular Shorts format. Content-Type View Filters ➤ Track your views by content type (Shorts, long-form, livestreams) to see which format resonates most with your audience. Gamified Super Chats ➤ A fun new Super Chat goal feature for livestreams can inspire viewer contributions with playful countdowns and rewards. Ad Category Blocking ➤ Block specific ad types directly in YouTube Studio for better control over your channel’s ad experience. These features aim to make engagement easier and management smoother. Are you trying them out? #YouTubeUpdates #CreatorTools #AudienceEngagement #SocialMediaTips #YouTube #SMM #PPC #DigitalMarketingExpert

The rebranding of the "Comments" section to "Community" in YouTube Studio reflects YouTube’s shift toward enhancing creator-audience engagement. This update may indicate YouTube's aim to streamline community interactions, integrating not just video comments but potentially other community-focused features (like posts, polls, or future interactive tools) into one section. Here’s how you can leverage the new Community section: ✅ Engage Consistently: Use this section to interact with your viewers by responding to comments, answering questions, and acknowledging feedback. Consistent replies can boost engagement and visibility. ✅ Foster a Supportive Community: You can now emphasize building a supportive environment in the Community area. Set guidelines for discussions that align with your channel’s values. ✅ Run Polls and Gather Feedback: If YouTube incorporates more community-focused tools here, it may be the ideal place to post questions or polls, gathering viewer input on content ideas. ✅ Highlight Valuable Comments: Pin helpful or insightful comments to promote discussions. This gives loyal viewers a voice and encourages others to contribute meaningfully. If YouTube continues adding features to the Community section, it could become a more centralized hub for engagement, allowing for diversified interactions beyond just comment management. #YouTube #Marketing #Community

YouTube is focusing on ‘community’ and exploring ways to enhance the reach of smaller content creators. Enter…Hype! TL:DR - • YouTube is introducing a new feature called “Hype” that allows creators to highlight specific moments during their livestreams, enabling viewers to send animated emoji reactions and temporary profile picture frames. • The Hype feature includes customizable “Hype Trains” that build momentum as more viewers participate, with creators able to set goals and durations for these events. • YouTube is also expanding its gifting program, allowing viewers to purchase and send channel memberships to other viewers, with plans to introduce viewer-to-viewer gifting in the future. https://lnkd.in/gKPQHUTw

YouTube Advertising: Data You Can’t Ignore In 2024, YouTube remains one of the most powerful platforms for brand promotion. According to recent research: • 68% of YouTube users make purchase decisions after watching ads on the platform. • On average, viewers spend 45 minutes a day watching content, with a third of that time involving ads. • The TrueView Ads format (skippable ads) delivers the highest engagement and trust levels. Why does this matter? 🔹 YouTube is not just entertainment; it’s a tool for building trust. People are more receptive to content that provides value or entertains them. 🔹 It outperforms TV in effectiveness. For the same ad budget, YouTube delivers up to 4 times more impressions to your target audience. Tip for brands: Don’t try to “sell” within the first 5 seconds. Focus on storytelling, emotions, and creating attention-grabbing visuals. YouTube is about engagement, not aggressive sales. How is your company leveraging YouTube for promotion? Share your experience in the comments 👇

Imagine a YouTube where users get rewarded for their time! We've all been there—watching ads before or during our favorite videos. But what if every second you spent watching those ads actually earned you something in return? Introducing a concept: Rewarding YouTube Users for Watching Ads. In this model, users would accumulate points or rewards for watching ads, which could be redeemed for premium services or other exclusive features. No longer just a passive viewer, you'd be earning value from your time spent on the platform! Imagine: Watching a few ads, and soon enough, you’ve unlocked an ad-free experience or access to premium content. For those who can’t or don’t want to pay for premium services, this creates a pathway to experience YouTube’s full potential—without ever opening your wallet. At the same time, it brings better engagement for advertisers and creates a win-win situation. This system can help build a more loyal user base, grow premium memberships, and ensure ads feel less intrusive because they come with direct value to the viewer. I believe this is the next step in respecting users’ time and offering more equitable experiences on digital platforms. What do you think about such a rewarding feature? Could this be the future of YouTube and other platforms? #YouTube #Ads #DigitalInnovation #UserEngagement #RewardingSystems #TechThoughts #PremiumExperience #UserValue

YouTube reach isn’t what it used to be. But here’s the thing—it’s not the end of the road. It’s a shift, not a shutdown. Creators are noticing fewer views, but this doesn’t mean fewer people care about your content. Instead, YouTube is prioritizing relevant reach. It’s about connecting you with the right audience, not just a big one . The problem isn’t reach—it’s engagement Are your hooks pulling viewers in? Are your videos solving real problems? Are you experimenting with formats like Shorts or repurposing your content across platforms? If not, you’re leaving growth on the table reach is a vanity metric. Conversions and engagement are what truly count So, stop worrying about “low numbers” and start focusing on content that speaks to your audience. It’s not about how many you reach—it’s about who you reach. do you disagree? tell me why #youtube #contentcreation

This morning started with a cup of coffee and some exciting marketing news! ☕📈 YouTube has launched Hype, a new tool designed to support emerging creators. Hype provides valuable insights into audience engagement and content trends, allowing creators to better understand their viewers. It helps streamline the content creation process by offering feedback on performance and recommending strategies for growth. With this, YouTube aims to empower smaller creators to maximize their platform potential and grow their channels effectively. This move is part of a broader revamp by Google to position YouTube as a comprehensive entertainment hub, rivaling Netflix. By blending creator-driven and premium content, YouTube is enhancing its user experience, experimenting with paid content, improving original programming, and expanding ad-supported premium shows. In my view, this shift signals YouTube’s ambition to dominate not just user-generated content but also the premium streaming space. It's an exciting opportunity for marketers to connect with a diverse and growing audience. Super excited to see how this tool will reshape digital content marketing and creator strategies! #YouTubeHype #DigitalMarketing #ContentCreation #EmergingTrends