Dharmesh Bhatt 📈’s Post

#AdTechFirst Do you know? - In next 12 months, 80% of advertisers are expected to increase their CTV budgets. - By 2024, RTB accounted for about 30% of CTV advertising transactions, with projections indicating it could surpass 50% by 2025. - In the US, CTV programmatic advertising reaches approximately 92% of households, demonstrating extensive audience reach. How does RTB help CTV advertising? Real-Time Bidding (RTB) offers advertisers unparalleled targeting capabilities, real-time analytics, and cost efficiency. As the CTV ecosystem continues to evolve, RTB will remain a cornerstone of effective and impactful advertising strategies in the years to come. #RTB #CTV #AdTech #Advertiser #Publisher

PREMION tells us how to maximize CTV effectiveness amid growing viewer fragmentation. By embracing flexible media buying, combining CTV with traditional TV, refining targeting strategies and prioritizing full-funnel attribution, advertisers can unlock the full potential of this powerful platform. https://lnkd.in/eqYazPgf

🚀 CTV: The New Frontier in Programmatic Advertising 🚀 CTV advertising is making waves in the #programmatic landscape, leveraging unparalleled viewer engagement with innovative ad solutions. 📺✨ 📈 $30 billion forecast by 2025: The surge in CTV ad spend reflects its growing prominence, with advertisers eager to tap into its expansive and engaged audience. 🎯 Enhanced Viewer Engagement: CTV not only captures attention but holds it, outperforming traditional and digital platforms with impressive completion rates. 🔍 Targeting Redefined: With sophisticated programmatic technology, CTV ads are delivered with exceptional precision, ensuring relevance and impact. As CTV continues to evolve, it’s setting new standards for personalized advertising, offering brands unique opportunities to connect with audiences in their living rooms. #CTV #DigitalAdvertising #MediaTrends #AdTech

Discover how Simpli.fi’s Programmatic Guaranteed CTV revolutionizes digital advertising amidst the upcoming political season. Secure premium ad inventory on platforms like Disney+, Hulu, and more, sidestepping inventory scarcity and price fluctuations. This solution ensures targeted audience reach with demographic precision, enhancing campaign ROI. Simpli.fi’s streamlined process and client support ensure seamless campaign management. Embrace Programmatic Guaranteed CTV for certainty and efficiency in your advertising strategy during high-demand periods. Hit me up in the DMs to see if this service would benefit you & your business goals! #simplifi

📺 Exciting Times Ahead in Connected TV (CTV) Advertising! 🚀 As the digital landscape continues to mature, Connected TV (CTV) emerges as a powerful medium for advertisers to engage with their target audiences like never before. With the rise of streaming services and smart TV adoption, CTV presents unparalleled opportunities for brands to deliver impactful, targeted ads directly to viewers' living rooms. 🌐 Programmatic advertising is revolutionizing the way brands approach CTV advertising, offering precise targeting capabilities and real-time optimization to maximize campaign effectiveness. According to recent studies, programmatic CTV ad spend is projected to reach $22.7 billion in 2024, a 32% faster growth than total media overall, representing a significant expansion opportunity for advertisers. 📈 The numbers speak for themselves: - 80% of US households have at least one CTV device. - CTV ad spend is expected to surpass $30 billion in 2025. - 46% of US marketers plan to increase their CTV ad budgets this year. 🔍 With programmatic technology, advertisers can leverage data-driven insights to deliver relevant ads to the right audience segments, driving higher engagement and ROI. From targeting based on demographics and interests to retargeting across devices, programmatic CTV offers a myriad of possibilities for advertisers to connect with consumers in meaningful ways. Ready to tap into the power of CTV advertising? Let's explore how programmatic can elevate your brand's reach and impact in the evolving media landscape. Drop a message to learn more! #CTVAdvertising #Programmatic #CTV #AdvertisingTrends

Nexxen launches Deal Marketplace, a feature in its DSP, streamlining campaign execution with enhanced targeting and transparency for advertisers. read more: https://lnkd.in/d3t5AQKg David Roman #Advertising #Technology #AdvancedTV #DemandSidePlatform #ConnectedTV #AudienceTargeting #TVIntelligence #Adtechtoday

Netflix’s Partnership with DV360: A Strategic Shift or a Compromise on Core Values? Netflix’s collaboration with DV360 to introduce in-app ads marks a pivotal moment in the streaming landscape. For years, Netflix has stood firm on its commitment to an ad-free experience, which has been a key part of its brand identity. However, this move suggests a shift in strategy, likely influenced by the growing trend in India where major players have leveraged ads between content to lower subscription fees. While this might open up new revenue streams, it raises questions about whether Netflix is compromising on the very values that made it unique. . . . #Netflix #DigitalMarketing #Advertising #Streaming #MediaStrategy #AdTech #MarketingTrends #BrandStrategy #AdInnovation #ConsumerExperience

Exciting News for Advertisers! The landscape of programmatic advertising is rapidly evolving, and Connected TV (CTV) is at the forefront of this transformation. According to eMarketer, advertisers are significantly increasing their programmatic CTV spend, recognizing the immense potential of this medium to reach engaged audiences. Key insights from the article: A substantial increase in CTV ad spending is anticipated. Advertisers are leveraging programmatic technology to enhance targeting and efficiency. The shift highlights the growing importance of CTV in the overall advertising strategy. Don't miss out on the full article to understand how this trend can impact your advertising efforts and help you stay ahead in the digital marketing game. Read more here: https://ow.ly/ieN550SojO2 #Advertising #ProgrammaticAdvertising #CTV #DigitalMarketing #MarketingTrends #eMarketer

🚨 CTV Advertisers: Are You Losing Money to Invalid Traffic? 💸 Did you know that 23% of Q3 2024 open programmatic CTV impressions are INVALID? That's nearly a quarter of your ad budget potentially wasted on non-existent viewers! The latest Pixalate report reveals that Invalid Traffic (IVT) has doubled from 12% in Q1 to 23% in Q3 2024. This is a huge jump and should serve as a wake-up call for every marketer investing in Connected TV advertising. What Cox Media Group Delivers: •100% Transparent CTV Advertising •Fraud-Free Impressions •Real Viewers, Real Results •Precision Targeting •Accurate Performance Metrics Want to maximize your CTV ad spend and ensure every dollar counts? Let's connect and discuss how we can protect your marketing investments while delivering genuine audience engagement. #CTVAdvertising #DigitalMarketing #AdTech #MarketingInnovation

🎯 Netflix Ads + Google DV360 = A Game-Changer in Programmatic Advertising! Google has announced the integration of Netflix's advertising inventory into its Display & Video 360 (DV360) platform. Advertisers can access Netflix's advertising inventory directly through private marketplaces within DV360. Additionally, programmatic guaranteed options are expected to become available by November 2024, further expanding advertising possibilities. Key benefits of this integration include: ✅ Premium Audience: Tap into Netflix’s top-tier, highly engaged viewers who are more likely to convert. ✅ Enhanced Targeting: Utilize DV360’s precise targeting capabilities for more effective ad placements. ✅ Streamlined Campaigns: Simplified buying process through DV360’s interface, offering programmatic guaranteed options. ✅ Expanded Reach: Initially available in major markets, with global expansion planned soon. #DigitalMarketing #AdTech #Netflix #GoogleAds #DV360 #ProgrammaticAdvertising #Innovation