Kenny Grady’s Post

Did you know 43% of US advertisers are moving their budgets from linear TV to programmatic connected TV (CTV)? 📊 Next year, while linear TV ad spend is expected to drop by 13.3% 📉, CTV ad spend will increase by the same amount 📈. By 2025, programmatic advertising will dominate the CTV space, accounting for 84.2% of the $32.09 billion in US CTV video ad spend. And it's no wonder—69% of advertisers now consider CTV a "must-buy" according to a study from the IAB and Advertiser Perceptions and Guideline. 💰 📺 Why is this shift happening? CTV offers precision targeting, real-time analytics, and a growing audience that traditional TV just can't match. ✨ What do you think? Are you ready to shift your advertising strategy to embrace the benefits of programmatic CTV? 🤔 #Advertising #CTV #ProgrammaticAdvertising #DigitalMarketing #MarketingTrends

🚨 CTV Advertisers: Are You Losing Money to Invalid Traffic? 💸 Did you know that 23% of Q3 2024 open programmatic CTV impressions are INVALID? That's nearly a quarter of your ad budget potentially wasted on non-existent viewers! The latest Pixalate report reveals that Invalid Traffic (IVT) has doubled from 12% in Q1 to 23% in Q3 2024. This is a huge jump and should serve as a wake-up call for every marketer investing in Connected TV advertising. What Cox Media Group Delivers: •100% Transparent CTV Advertising •Fraud-Free Impressions •Real Viewers, Real Results •Precision Targeting •Accurate Performance Metrics Want to maximize your CTV ad spend and ensure every dollar counts? Let's connect and discuss how we can protect your marketing investments while delivering genuine audience engagement. #CTVAdvertising #DigitalMarketing #AdTech #MarketingInnovation

After the discussions at DMEXCO - Digital Marketing Expo & Conference , where #CTV #Advertising was a hot topic, VideoWeek has released the CTV Advertising Guide Europe 2025. This comprehensive guide offers valuable insights into the evolving landscape of CTV advertising. Highlights from the report: Rapid Growth: #CTV is projected to continue its significant expansion, with audiences increasingly migrating from traditional TV to streaming platforms. #Targeted Advertising: The focus on personalized ad experiences is transforming viewer engagement, making precision targeting essential for brands. Data-Driven Strategies: Utilizing #data analytics will be crucial for measuring campaign effectiveness and optimizing advertising spend. Emerging Platforms: The entry of new players in the market presents both #opportunities and challenges for advertisers. As the industry evolves, understanding these trends is vital for maintaining a competitive edge. Explore the full guide for an in-depth look at what lies ahead. #CTV #Advertising #VideoWeek #MarketingInsights #Europe2025

🚨 Marketers, Get Ready for 2025! 🚨 Traditional TV is yesterday’s news 📺—it’s expensive, burns through your ad budget, and doesn’t deliver the desired return on ad spend. Why? Because it shows your ads to both in-market AND non in-market audiences. Ouch. 😬 The future? It’s all about Connected TV (CTV) & Over-the-Top (OTT) advertising. 🌟 💡 Imagine your brand showing up on the screens that matter most—right when your audience is ready to engage. No more wasted ad spend. No more guessing games. 🎯 CTV/OTT are your fast-pass to precision targeting and massive ROI. Say goodbye to broad, ineffective campaigns and hello to laser-focused strategies that work. Not sure where to start? We’ve got the roadmap to make 2025 your breakthrough year. 👉 Make every ad dollar count: Stay Ahead of the Game in 2025 with CTV & OTT Ads! Learn more here: https://lnkd.in/gjczrNxN #CTVAds #OTTAdvertising #MarketingROI #TargetedAds #DigitalMarketing #MarketingTrends2025 #BowmanAdvertising

Maximizing Your Q4 Programmatic and CTV Strategy in 2024 As we enter the final quarter of 2024, brands are looking to optimize their advertising strategies across programmatic and CTV. With holiday shopping starting earlier and competition intensifying, it's essential to stay ahead of the trends. Here's a quick overview of what advertisers need to focus on for Q4 success: 🔑 Key Strategies for Q4: Leverage CTV Growth: CTV ad spend is projected to continue its rapid rise, making it crucial for both brand awareness and performance. Hyper-Personalization: Use dynamic creative to target specific audiences with personalized messages across multiple touchpoints. Cross-Device Targeting: Ensure your message is consistent across TV, desktop, and mobile to guide consumers through the purchasing journey. Supply Path Optimization (SPO): Focus on premium inventory and efficiency by working with fewer, higher-quality supply partners. Creative Refresh: Regularly update your ad creatives to avoid holiday fatigue and capture attention. This quarter is all about leveraging data, optimizing creative, and maintaining a flexible strategy to win the holiday season. For the full breakdown, check out our latest blog post! #programmaticads #digitalmarketing #digitalads #curation #ctv #marketing https://lnkd.in/eAiXpD2R

Check out TVREV's new report that reveals how retail media and CTV are reshaping the way advertisers reach audiences. Discover how brands are leveraging first-party data and the immersive power of CTV to maximize ad efficiency and performance. Download the full report here: https://lnkd.in/gFd5yy7f

With Q4 in full swing, now’s the time to optimize your programmatic and CTV strategies for the holidays. From CTV growth to creative refreshes, staying flexible and data-driven is key to standing out. Want to chat more about your Q4 strategy? Reach out directly to learn more! #programmaticads #CTV #Q4strategy #holidayads

With 80% of European households watching more CTV than traditional TV and projected 20% annual growth through 2025, CTV is the future of TV advertising. Brands can harness the power of TV combined with digital precision for better targeting, insights, and creative impact. However, many brands aren’t maximizing CTV’s potential. Common challenges include: 👉 Re-using traditional TV ads instead of leveraging CTV’s unique formats 👉 Missing opportunities for personalisation and pre-testing 👉 Neglecting advanced measurement to improve transparency and creative effectiveness At Next Episode, we help brands create tailored, engaging, and measurable campaigns that align with the right KPIs. From maximising brand awareness to alternatives to paid social overloading we’re here to ensure your CTV strategy drives real results. Let’s talk about how you can get more from CTV! 🎯 #CTV #Advertising #Programmatic #DigitalInnovation #AdTech

Yahoo Identity Solutions are now available on CTV! This means Yahoo DSP advertisers can enjoy enhanced targeting and measurement, resulting in better performance. The solution is supported by launch partners Paramount, Tubi, NBCUniversal and FreeWheel. Yahoo's ConnectID for CTV bridges the gap between channels, enabling advertisers to maintain omni-channel targeting in an identity-constrained world. If you're interested in learning more, check out this AdExchanger article: https://lnkd.in/gQB28BnE

Looks like CTV advertising is getting a serious upgrade! 🚀 With 80% of advertisers boosting their CTV budgets in the next year, it's clear that Real-Time Bidding (RTB) is playing a starring role. RTB offers targeted ads, real-time optimization, and seamless scalability – talk about a triple threat! 💥 But let's not forget the challenges – staying vigilant against invalid traffic and prioritizing data privacy are key. 🔥 Don't miss out on this! Trust me, it's worth the read! #RTB #CTV #AdTech #Advertiser #Publisher #AdTechFirst