🌟 Day 01: Uncovering UX Research Methods! 🌟 Hello all! I’m starting a new series where I’ll be sharing different UX research methods twice a week—perfect for anyone wanting to level up their design toolkit! 🙌 Let’s kick things off with a fun and fascinating method: The Wizard of Oz 🧙♂️✨(and no, we’re not heading to Emerald City just yet!). What is the Wizard of Oz method? It’s a technique where users think they’re interacting with a fully functional product, but behind the scenes, someone is manually controlling the responses or actions. It allows designers to test and gather feedback on a feature before actually building it. 🎩💻 Example: 🤖 Imagine testing a voice assistant. Instead of using advanced AI, there’s a person typing and sending responses in real-time while the user thinks it's the app. This lets you gauge user reactions to a feature before investing in development. 💬💻 Pros: 💰 Cost-effective: No need to build a full system for early testing. ⚡ Rapid feedback: Get insights on usability and user behavior quickly. 🛡️ Risk mitigation: Test concepts without expensive technical development. Cons: ⏳ Manual effort: Requires behind-the-scenes work, which can be time-consuming. 📏 Scalability: Not ideal for large-scale testing since it relies on manual input. 🔍 Limited realism: Users might notice something feels off if they explore too deeply. Tip: ✨ Use the Wizard of Oz method when you're in the early stages of design and want to validate ideas quickly without heavy development. It’s perfect for prototyping new features! 🧙♀️ More UX methods coming soon! 🚀 #UXResearch #WizardOfOz #UXDesign #DesignThinking #UserExperience #UserTesting #Prototyping #ProductDesign #DesignProcess #HumanCenteredDesign #UXMethods #DesignTips #Innovation #TechDesign #Day01
As someone who is engaged in Research work, I find this very helpful. Thank you Dhwani
Love this! Dhwani Mahajan The Wizard of Oz method is such a clever way to test concepts without the heavy lifting of full development
Hey, thanks for sharing this. Lovely idea, will help a lot of designer ! :)
Actively Seeking Summer 2025 UX Internship Roles | MS-HCI/d ‘26 @ IU Bloomington | Computer Engineer
2moI have used this method once in a project with a short timeframe, works wonders especially when you don’t have time to get into the nitty gritty details of the prototype.