Diageo South, West & Central Africa’s Post

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SHAPING THE DIGITAL FUTURE OF HEINEKEN BEVERAGES SOUTH AFRICA AND HBI In July and August, I have had the opportunity to gain a comprehensive understanding of our operations and address the key challenges faced by the people who rely on our digital tools every day in South Africa. We did this by conducting a so called 'Market Visit’, in where we visited our Distributors, Outlets and Taverns and have meaningful conversations on our Global technologies they use and the ways of working of their day to day live. I have met with Sales Representatives, Customers Service Agents and Route-to-Market Partners to discuss how we can further support our sales organisation, increase our distribution power and create a superior customer experience, while improving the productivity. Conversations where focused on order-taking, sales force automation, loyalty apps, and our eazle platform with a future ecosystem (eB2B). We learned what they appreciate most and gathered ideas that could further support their business growth. At The HEINEKEN Company, our ambition is to become the best-connected brewer, shaping the digital future of beer and beyond. This transformation can only be achieved by staying closely connected to the needs of our consumers, customers, and employees. A heartfelt thank you to all the involved people from Heineken Beverages South Africa, for hosting such an insightful and productive visits! #BestConnectedBrewer #Innovation #RouteToConsumer #MarketVisit #CustomerFirst #DigitalTransformation #eazleCustomer #Loyalty #eazleClub #eB2B #SouthAfrica

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The fallout from #Nigeria's business climate continues with #Diageo announcing it will sell 58% of its #Guinness #Nigeria business. The company, which put down roots in 1950, joins an exodus of multinational companies leaving the harsh operating environment. The good news is that the business has been bought by #Singaporean company #Tolaram that already has deep roots in the country. Swings and roundabouts, although the optics of a #disinvestment are never good for a country.

We are the voice of Diageo in the EU, committed to driving sustainable progress and innovation across Europe. 🌍 Did you know that Diageo EU plays a key role in advancing Europe’s economic, social, and environmental future? Here’s how: 💫 Contributing to sustainable growth by reducing carbon footprints, promoting inclusivity, and fostering responsible business. 💫 Investing in Europe’s future—creating jobs, supporting communities, and driving innovation. 💫 Engaging with EU policymakers and stakeholders to shape a sustainable, prosperous Europe. Discover more ➡️ https://lnkd.in/dhSKgSpf #SpiritOfProgress #Sustainability #Innovation UK Mission to the European Union British Chamber of Commerce | EU & Belgium Permanent Representation of Ireland to the EU American Chamber of Commerce to the European Union (AmCham EU)

Diageo's sale of its 58% stake in Guinness Nigeria to Tolaram for $70 million signals a retreat from the Nigerian market amidst economic challenges. The sale, combined with the retention of marketing strategy leadership for Guinness brands, suggests a desire to maintain brand presence without fully committing to the market. This move may be a strategic response to Nigeria's harsh economic realities, including a 33% inflation rate, but it also raises questions about the future of the Guinness brand in Nigeria and the impact on local employees. #GuinnessNigeria #Diageo #Tolaram #NigerianEconomy #Inflation #BeerMarket #BusinessStrategy https://lnkd.in/eJfSKHsC

PepsiCo showcases remarkable growth in the Middle East market despite boycotts tied to the Gaza conflict. The company reported robust double-digit organic revenue growth in Egypt for the second consecutive quarter, outperforming US brands like Starbucks, Coca-Cola, and McDonald's facing consumer boycotts. In light of consumer backlash from a 'Stay Thirsty' ad campaign featuring Amr Diab and Mohamed Salah earlier this year, PepsiCo's success highlights the significance of local consumer engagement and strategic market positioning amidst geopolitical tensions. While other brands faced challenges, PepsiCo maintained or increased market share in savory snacks in Egypt and Saudi Arabia. The shift towards home brands in Saudi Arabia, with 80% of consumers preferring local products, has prompted Gulf retailers to replace Western soft drinks with popular Saudi alternatives like Kinza and Stream. As global dynamics evolve, PepsiCo's resilience underscores the necessity for brands to adapt and connect with local sentiments to thrive in emerging markets. Stay informed about PepsiCo's growth story amidst the Middle East boycotts here: [PepsiCo Growth Defies Middle East Boycott of Western Brands] https://lnkd.in/dg4rqizr #Economics #MiddleEast #PepsiCo #ConsumerTrends #Geopolitics #BusinessGrowth #EmergingMarkets

🌟 Exciting News! 🌟 Field & Concept is proud and thrilled to join forces with Coca-Cola Europacific Partners, Alken-Maes, and Duvel Moortgat to support the innovative CAPITAL vzw/asbl project! 🎉 This inspiring initiative is dedicated to connecting young job seekers in Brussels with the dynamic and rewarding HORECA sector. Through valuable information sessions, training programs, coaching, and experience sharing, the project aims to quickly prepare these motivated young people for promising roles in a sector full of opportunities. 💼✨ Together, we’re committed to boosting employment in HORECA and offering bright futures to the next generation. 🚀 The official kick-off of this incredible project will take place on January 20th, and we’ll keep you updated every step of the way. Stay tuned for more updates, and let’s make a difference—together! 💪 #Collaboration #HORECA #EmploymentOpportunities #YouthEmpowerment #Brussels

"In light of the recent news that Diageo, owner of Guinness PLC, is pulling out of Nigeria and has sold its 58% equity in the business to Singapore-based Tolaram. What is your thought on this, and what does it portend for the immediate future?" Diageo's decision to withdraw from Nigeria and sell its stake in Guinness PLC to Tolaram indicates that it sees better opportunities elsewhere or perceives challenges in the Nigerian market that outweigh the potential benefits. This move might reflect a strategic shift in Diageo's global portfolio or a reassessment of its investment priorities. Very clearly, Diageo has fashioned a more profitable way to derive income from Nigeria without having to deal with the harsh operating environment for businesses. For Tolaram Group, they probably see this acquisition as an opportunity to solidify their presence in Nigeria. They already operate in Nigeria primarily through their subsidiaries in various industries, such as Dufil Prima Foods Plc, which produces the popular Indomie instant noodles, and the Lekki Deep Sea Port project. The acquisition of Diageo’s stake in Guinness PLC indicates that they see value in the Nigerian market and are willing to invest in it. Tolaram may bring a different perspective and strategy to the table, potentially leading to changes in how Guinness PLC operates in Nigeria. It could also signal increased competition or consolidation within the Nigerian beverage industry. While Diageo's exit raises questions about the attractiveness of the Nigerian market for multinational companies, Tolaram's investment suggests continued interest and opportunities for growth in the region. #EbenNuggets

SA's humility is not an impediment - by Charl Bassil, MMA SA Judge and International Marketer Hot off the press is this op-ed from Charl Bassil, who has worked with South African Breweries, Pernod Ricard, Absolut Vodka and as of recently the BBC. He takes a deep look at the Imposter Syndrome we as South African creatives seem to still hang on to. However, living in Stockholm, Charl is exposed to work from all over the globe, and he says our local work is world-class, and we are good, if not better. Inhibiting ourselves however, we have, over time, cultivated this narrative that we are not living up to the standards of those working internationally, which stunts our confidence and growth. Charl was a judge on the 2024 SMARTIES panel. His category was 'Purpose-Driven Marketing'. Applying purpose to brands makes them empathetic to their consumers and they then resonate back on an emotional level. As South Africans, we have become adept at dealing with adversity, lack of resources and dramatic changes. So, on reviewing the entries, what was evident is that the country’s core needs (jobs, food, electricity, water and so forth), are driving creative narratives as brands try to step in to support their consumers. While there are almost 60-million consumers in South Africa only 20% are part of the middle class and a meagre 4% form the elite. This means creative work from brands and agencies needs to engage truly with the everyday South African whose reality revolves around meeting basic needs, the ever-rising cost of living and getting (and keeping) a job. Ultimately, it comes down to being willing to listen with humility, to genuinely care for your consumers with empathy, one that allows you to create real emotional connections with your consumers. And in South Africa, we have learnt how to connect with one another on a very deep level. That’s not always the case in other places — but it is our “secret sauce”.                                                                  Read more on this uniquely South African topic on Financial Mail's RedZone here: https://lnkd.in/dNXqqN3H #purpose #empathy #marketing #worldclass #bestofthebest #PEP #Beyers van der Merwe