Diaz & Cooper’s Post

Are you unknowingly wasting your money on trade shows? 💸 Let me start by saying that I love conferences and trade shows. The travel, the shared excitement, the networking, yes, even the swag. 💝 I'm a fan. Trade shows are a significant investment for businesses, often involving substantial costs. A typical booth is about $100-$150 per square foot. When you add in associated expenses such as travel, lodging, entertaining and marketing materials (that swag!) costs can go anywhere from $40K to over $100 per show! And yet... ⚠️ Lack of Standardized Success Measures: Trade shows lack universally accepted measures of success. ⚠️ Quantifying ROI: Over 90% of exhibitors can’t quantify any kind of return on investment—or even their return on objectives. ⚠️ Lead Conversion Confidence: Only about 6% of exhibitors feel confident in their ability to effectively convert leads at trade shows. 😬 Are you kidding me? From what other marketing channel would you accept that? Spending hundreds of thousands and not being able to attribute a return? If you are investing in trade shows, it's time to start measuring their ROI and impact to your business. It only makes sense that your marketing stack and CRM are ready and optimized to help you capture, manage, score, and nurture the leads coming from these events. ✔️Create pre-event campaigns with calendar links to pre-book meetings for your sales team ✔️Use the mobile app to instantly capture contact information in your CRM ✔️ Capture and track engagement during the event using your mobile app ✔️ Trigger automated messaging so your team doesn't have to spend hours email "blasting" when they get back ✔️ Automatically assign follow-up tasks so they don't forget ✔️ Segment campaigns by show and year so you can analyze which events perform best ✔️ Track sales activity, leads and revenue to learn how to optimize next event With a 360 trade show strategy and campaign built into your CRM and marketing stack, you can up your trade show game, improve conversions and finally show ROI from your investment. 📲 Want to stop wasting money on shows? Book a free consultation! Link in comment below 👇 #TradeShowROI #BusinessGrowth #LeadGeneration #CRMIntegration #EventMarketing #SalesOptimization

🔑 𝐔𝐧𝐥𝐨𝐜𝐤 𝐇𝐢𝐠𝐡𝐞𝐫 𝐄𝐯𝐞𝐧𝐭 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐒𝐦𝐚𝐫𝐭𝐋𝐞𝐚𝐝 𝐌𝐚𝐠𝐧𝐞𝐭! 🔑 As event organizers, we’ve all been there: spending hours planning, only to struggle with sign-ups and attendee engagement. But what if I told you there’s a way to boost registrations and ensure attendees are prepared for your event? Recently, I discovered 𝗦𝗺𝗮𝗿𝘁𝗟𝗲𝗮𝗱 𝗠𝗮𝗴𝗻𝗲𝘁, and it’s been a total game-changer for event prep and engagement! 💡𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗶𝘁 𝗵𝗲𝗹𝗽𝗲𝗱:   ✅𝗕𝗼𝗼𝘀𝘁𝗲𝗱 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻𝘀: I used SmartLead Magnet to create a simple Event Prep Checklist for attendees, and sign-ups immediately increased.    ✅𝗠𝗼𝗿𝗲 𝗣𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝗔𝘁𝘁𝗲𝗻𝗱𝗲𝗲𝘀: With a clear checklist, people arrived ready and knew exactly what to expect.    ✅𝗦𝗺𝗼𝗼𝘁𝗵𝗲𝗿 𝗘𝘃𝗲𝗻𝘁𝘀: Attendees were more engaged and fulfilled, making each event more successful. If you’re looking to elevate your event promotion strategy and improve attendee experience, 𝗦𝗺𝗮𝗿𝘁𝗟𝗲𝗮𝗱 𝗠𝗮𝗴𝗻𝗲𝘁 has you covered. From checklists to customizable templates, it’s designed to help event organizers like us make a lasting impact! 🌐 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗦𝗺𝗮𝗿𝘁𝗟𝗲𝗮𝗱 𝗠𝗮𝗴𝗻𝗲𝘁: https://lnkd.in/gbQHM4ic Ready to level up your event game? Give it a try and see the difference! #EventMarketing #EventPlanning #LeadGeneration #SmartLeadMagnet #EventSuccess #MarketingTools #AudienceEngagement #EventPromotion #BoostRegistrations #EventOrganizerTips #LeadMagnet

🎯 5 Essential Actions to Integrate Lead Magnets into Your Virtual Event Strategy 🎯 Transform your virtual events into a powerhouse for attracting clients with these strategic actions. Professional training and development companies, take note: Craft Irresistible Offers 🌟: Develop compelling lead magnets that resonate with your target audience. Think beyond eBooks—consider interactive quizzes, toolkits, or exclusive video content that offers real value and insight. Seamlessly Integrate Sign-Ups ✍️: Use your event registration process to promote your lead magnets. Make signing up for these resources a no-brainer by highlighting their immediate benefits and how they complement your event. Personalize Your Approach 👤: Tailor your lead magnets to specific segments of your audience based on their interests and challenges. Personalization increases relevance and the likelihood of conversion. Promote Engagement During Events 💬: Encourage live participation by integrating your lead magnets into your event's flow. Use them as incentives for engaging in polls, asking questions, or participating in breakout sessions. Follow Up with Value 💌: Post-event, follow up with attendees who showed interest in your lead magnets. Provide additional value and gently guide them through your sales funnel with personalized messaging and offers. By strategically incorporating lead magnets into your virtual events, you not only enrich the attendee experience but also significantly boost your client acquisition efforts. Ready to transform your leads into loyal clients? Let's make it happen! 💪 #LeadMagnets #VirtualEvents #ClientAcquisition #TrainingAndDevelopment #ProfessionalGrowth

🎯 Make Your Booth Count: Turning Conference Presence into Business Opportunities Setting up a booth at a conference isn’t just about showing up—it’s about creating memorable experiences that drive connections and conversions. Here are some key strategies to maximize your booth’s impact: 1️⃣ ✨ Build Pre-Event Buzz Use social media, email invites, and personalized messages to let people know you’ll be there. Your goal? Attract traffic before the event even starts! 2️⃣ 🎥 Engage with Experiences, Not Just Brochures Demos, interactive activities, and fun giveaways grab attention. Make your booth something visitors remember long after the event. 3️⃣ 🗣 Train Your Team for Meaningful Conversations Equip your team with the right messaging to spark engaging discussions and align their approach. Friendly, knowledgeable staff leave the best impression. 4️⃣ 📲 Capture Leads Efficiently QR codes, digital forms, or quick contact swaps keep the lead collection process smooth and easy. Don’t let potential deals slip away! 5️⃣ 📧 Follow Up Swiftly The real magic happens after the event. Timely follow-ups turn conversations into relationships and opportunities. 🚀 Conferences are more than events—they’re launchpads for growth. With the right strategy, your booth can become a powerful tool to build pipelines, boost visibility, and form lasting partnerships. #EventMarketing #MarketingStrategy #ConferenceBooth #NetworkingOpportunities

🎯 How do you maximize ROI from a trade show? Attending a trade show can be a significant investment, but if done right, it can also yield incredible returns. Here’s how you can improve your ROI: 1️⃣ Set Clear Goals   Going into a trade show without clear, measurable goals is a missed opportunity. Whether it’s generating leads, securing sales, or growing your network, set specific KPIs. Quantitative goals like the number of leads or meetings can be tracked, while qualitative ones like gathering customer feedback should also be part of your strategy. 2️⃣ Choose the Right Show   Not all trade shows are created equal. Research and select the ones that best align with your target market and business objectives. Sometimes, fewer shows with a more tailored audience will yield better results than attending every event. 3️⃣ Pre-Event Engagement   Don’t wait until you’re at the show to start building momentum. Promote your presence through email campaigns, social media, and personal invites to key prospects and clients... and media! This way, you ensure that people come looking for you. 4️⃣ Invest in a Stand That Stands Out - be an event at the event, don't forget the "wow" factor!   Your booth is your first impression—make it count. A well-designed, welcoming space that reflects your brand’s personality can draw people in. Add interactive elements, comfortable seating, or refreshments to make your booth a destination, not just a stop. 5️⃣ Follow Up, Follow Through   A trade show doesn’t end when the doors close. The follow-up is where the magic happens. Send personalized thank-you emails, follow up on conversations, and set up meetings to continue the momentum and turn leads into sales. 🤔 How do you ensure your trade show participation pays off? #TradeShowMarketing #EventROI #LeadGeneration #B2BMarketing #CustomerExperience #CMO #MarketingLeadership

Most events lack 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗳𝗼𝗿 𝗲𝘃𝗲𝗻𝘁 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲𝘀. Here is one model ⬇️ ➡ 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝘀𝗲𝗲𝘀: targeted marketing materials (social media ads, emails, blog posts). ➡ 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝗱𝗼𝗲𝘀: clicks through to the event's website to learn more. ➡ 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝗻𝗲𝗲𝗱𝘀: a clear agenda, list of speakers, location, ticket prices, inviting call-to-action (CTA), a simple registration form. ➡ 𝗔𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝗴𝗲𝘁𝘀: ✔️ Immediate registration confirmation, • invoice attachment; • easy contact information. ✔️ 2 weeks before the event: • personalized email focused on the speakers and sessions to attend; • social media channels and encouragement to contribute. ✔️ 1 week before the event: • venue details and floor map; • on-site registration procedure. ✔️ 1 day before the event: • introduction of the event organization team and their roles; • extra engagement opportunities. 👉 Tailor the customer experience – my bimonthly newsletter: https://lnkd.in/dCdTZrqi #Events #CustomerJourney #EventManagement #EventProfs

Most events lack 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗳𝗼𝗿 𝗲𝘃𝗲𝗻𝘁 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲𝘀. Here is one model ⬇️ ➡ 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝘀𝗲𝗲𝘀: targeted marketing materials (social media ads, emails, blog posts). ➡ 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝗱𝗼𝗲𝘀: clicks through to the event's website to learn more. ➡ 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝗻𝗲𝗲𝗱𝘀: a clear agenda, list of speakers, location, ticket prices, inviting call-to-action (CTA), a simple registration form. ➡ 𝗔𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝗴𝗲𝘁𝘀: ✔️ Immediate registration confirmation, • invoice attachment; • easy contact information. ✔️ 2 weeks before the event: • personalized email focused on the speakers and sessions to attend; • social media channels and encouragement to contribute. ✔️ 1 week before the event: • venue details and floor map; • on-site registration procedure. ✔️ 1 day before the event: • introduction of the event organization team and their roles; • extra engagement opportunities. 👉 Tailor the customer experience – my bimonthly newsletter: https://lnkd.in/dCdTZrqi #Events #CustomerJourney #EventManagement #

Let's Review Your Event Funnel for Better Results 🚀 Struggling to Fill Your Events and Sell Your Offers? Let's Fix That! 🌟 Do you pour your heart into planning webinars, challenges and bootcamps, but end up feeling disappointed with the results? Here's a scenario you might find all too familiar: Your Event Journey: 1️⃣ Great Content, Low Sign-Ups: You know your content is top-notch, but not as many people sign up as you expected. You thought your registration page was good, but the numbers just aren't there. 2️⃣ Low Attendance: You finally get some sign-ups, but when it’s time for the event, the turnout is less than you hoped for. You’re left wondering why so many people didn’t show up. 3️⃣ Few Conversions: You present your offer with confidence, but the conversions don’t match your expectations. The result? More disappointment. Why This Happens: Your messaging, the content on your page, or your process might be missing the mark. This isn’t about your expertise—it’s about the funnel leading people to sign up and show up for your event. How I Can Help: As a Marketing Funnel Expert, I can: 🔍 Review Your Funnel: I’ll dive into your current funnel to identify weak spots and gaps. ✍️ Optimise Your Messaging: Ensure your messaging resonates with your audience and drives action. 📈 Enhance Your Pages: Improve your registration and thank you pages for better conversions. 📧 Create Effective Email Sequences: Keep your audience engaged and excited to attend your event. 🔄 Optimise the Process: Make sure every step of your funnel guides your audience smoothly from sign-up to conversion. The Result: A well-oiled funnel that fills your events, boosts attendance, and maximises conversions—so you can focus on delivering your amazing content and growing your business. 💪 👇 Comment "funnel" below or DM me and I'll take a look at your funnel and help you get the results you want and deserve! #EventMarketing #SalesFunnel #MarketingExpert #BusinessGrowth #SixFigureBusiness #LeadGeneration

Have you ever noticed how the real magic of events happens after the show ends? So, let's talk about follow-ups! 🌟  From my experience, the best connections are made after the event ends.   The initial handshake? Just a teaser. The follow-up? That’s where the real magic happens. Here’s why post-event follow-ups are your secret weapon:  𝐒𝐮𝐩𝐞𝐫𝐜𝐡𝐚𝐫𝐠𝐞 𝐘𝐨𝐮𝐫 𝐑𝐎𝐈: Your event investment isn’t over when the event ends. Follow-ups make sure it pays off big time.  𝐓𝐮𝐫𝐧 𝐂𝐨𝐧𝐭𝐚𝐜𝐭𝐬 𝐢𝐧𝐭𝐨 𝐅𝐫𝐢𝐞𝐧𝐝𝐬: A follow-up shows you care. It turns your brand into a trusted buddy, not just a booth.  𝐃𝐚𝐭𝐚 𝐢𝐬 𝐘𝐨𝐮𝐫 𝐁𝐞𝐬𝐭 𝐅𝐫𝐢𝐞𝐧𝐝: Use the data you collect to make follow-ups personal and impactful. Tools like momencio make it a breeze.  𝐊𝐞𝐞𝐩 𝐭𝐡𝐞 𝐏𝐚𝐫𝐭𝐲 𝐆𝐨𝐢𝐧𝐠: Stay on their radar with fun, engaging content and follow-up emails.  𝐂𝐥𝐨𝐬𝐞 𝐓𝐡𝐨𝐬𝐞 𝐃𝐞𝐚𝐥𝐬: Smart follow-ups lead to more sales and long-term clients.  Honestly, if you're not following up, you're missing out on the best part of event marketing. So, what’s your follow-up game plan?  #EventMagic #FollowUpPower #LeadNurturing #BusinessGrowth #momencio #EventSuccess #CRM #Sales 

Every feature won't be a hit. But WOW, when it lands it lands. Sometimes, you swing for the fences. Build a major feature that takes 6 months. And it’s welcomed …but you invested so much so you were expecting a tidal wave of adoption. Other times - you knock out a feature in two weeks. After a 20 minute brainstorming session with a customer. And it just hits. Other customers adopt it immediately. You get DMs about it. You get on sales calls and immediately see use cases for prospects. Example: A LOT of our customers use HubSpot. More are moving to it. And a LOT of them offer discounted event registration to customers and members. So - we gave our event organizers a way to automatically apply a discount based on the value of a Property in HubSpot. Super simple. But HUGE. There was a major friction. Attendees would flood the organizer for their discount code instead of just registering. Or worse, never complete checkout. Removing this tiny friction increased conversion while saving organizers hours of admin work. The only way to find those little wins is to partner with your customers. When you do. And when it lands. It’s all worth it. - Where have you “partnered” with a tech provider to drive the product? - Give a shoutout to the companies who actually listen. #eventtech #eventmarketing #eventmanagement #hubspot