Digioh’s Post

HUGE new features from the beast that is Klaviyo... 2 new flows available (the second is my favourite). 𝐖𝐡𝐚𝐭'𝐬 𝐛𝐞𝐞𝐧 𝐫𝐞𝐥𝐞𝐚𝐬𝐞𝐝? 👇 This month Klaviyo has released new tracking metrics! Allowing us to track a wider range of customer activity on-site: 1. Viewed Collection: triggered when someone views a collection on your store. 2. Submitted Search: triggered when someone submits a search on your store. 3. Added to Cart (now automatically added, but not new): triggered when someone adds an item to their cart. More data & tracking = more opportunities to trigger new flows. Which brings us to... 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐞𝐂𝐨𝐦𝐦 𝐛𝐫𝐚𝐧𝐝𝐬? 👇 This opens up brand new use cases for 2 new flows... We're rolling these out for clients ASAP: Flow #1: Collection Abandonment ↳ Trigger = Viewed Collection ↳ Flow Filters (since starting flow) = viewed product, added to cart, checkout started, placed order zero times. ↳ Messaging = collection specific benefits (come back & explore). Flow #2: Search Abandonment ↳ Trigger = Submitted Search ↳ Flow Filters (since starting flow) = viewed product, viewed collection, added to cart, checkout started, placed order zero times. ↳ Messaging = search-specific interest + 'discovery' (suggest related or best-selling items within the category). Search abandonment was previously possible via the Klevu x Klaviyo integration. Now it's native! Searchers have 3-5x higher purchase intent so this is a crucial step in the abandonment funnel. 𝐇𝐨𝐰 𝐭𝐨 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭? 👇 To ensure these sync: 1. Click your account name in the lower left corner and select Integrations.  2. Click Shopify to access the integration settings page. 3. In the Onsite tracking section, check Track behavioral events to enable tracking for Viewed Collection, Submitted Search, and Added to Cart. 4. Follow the instructions if necessary to sign into Shopify & test the embed. 𝐂𝐥𝐨𝐬𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐞𝐧𝐭𝐬 👇 Klaviyo is a fast growing animal. These new features allow us to capture a wider range of purchase intent in pre-purchase abandonment flows. At Titan we're not just email marketers... But lifecycle marketers. Beyond opens, clicks, conversions... We track metrics like prospect conversion rate (no fat lists without purchases eating $$). This is another step to convert pre-purchase intent for DTC brands everywhere. -------------- DTC brand or fellow marketer? Follow for more Klaviyo tips & tricks: ↳ AI-driven retention 📩 ↳ Email & SMS strategies 🎯 ↳ Flow, Campaign & Segmentation tips 💰 Straight from the front lines building Titan with Jake Chivers ✌

📸 Best Practices for Optimizing Product Images for E-commerce 🚀 Optimizing product images is essential for enhancing user experience and boosting conversions in e-commerce. Here are some best practices to ensure your product images are working for you: 1. High-Quality Images Tip: Use high-resolution images to showcase your products clearly and attractively. Blurry or pixelated photos can deter potential buyers. 2. Consistent Backgrounds Tip: Use a clean, consistent background for all product images. White backgrounds are often preferred as they keep the focus on the product. 3. Multiple Angles Tip: Provide images from multiple angles to give customers a comprehensive view of the product. Include close-ups of important features. 4. Optimized Image Size Tip: Ensure your images are optimized for web use. Large files can slow down your website, affecting user experience and SEO. Use tools to compress images without losing quality. 5. Zoom Functionality Tip: Enable zoom functionality so customers can see the finer details of your products. This is particularly important for items where texture and details matter. 6. Descriptive File Names Tip: Use descriptive file names that include keywords relevant to the product. This can help improve SEO and make your images more discoverable in search engines. 7. Alt Text Tip: Add descriptive alt text to your images. Alt text helps with SEO and ensures your website is accessible to visually impaired users who rely on screen readers. 8. Consistent Image Dimensions Tip: Maintain consistent dimensions for all product images to ensure a uniform look across your website. This helps create a professional and cohesive appearance. 9. Lifestyle Images Tip: Include lifestyle images that show the product in use. This helps customers visualize how the product fits into their lives and can increase engagement. 10. A/B Testing Tip: Conduct A/B testing with different image styles and placements to see what resonates best with your audience and drives higher conversions. Optimizing your product images can significantly enhance the shopping experience, increasing customer satisfaction and sales. Implement these best practices to make your products shine! Need help optimizing your product images? Let’s connect! #eCommerce #DigitalMarketing #ProductImages #SEO #UserExperience #CustomerEngagement #OnlineSales #MarketingStrategy #ImageOptimization #day17 #Worldadvertech

The customer journey plays a crucial role in e-commerce, impacting various aspects like advertisements, SEO, and other marketing activities. For instance, even if you hire an ad specialist and attract a lot of traffic to your website if your landing page isn't appealing, visitors won't stay or make purchases. 💥🤎💥What is the Customer Journey?💥🤎💥 Imagine going on a road trip. The customer journey is like that adventure from realizing you need something to get it. It involves steps like researching, comparing, deciding, purchasing, and using a product or service. Just as a road trip has stops and experiences, the customer journey has different stages with tasks and decisions. 👉🏾Mapping Touchpoints in Your Customer Journey When mapping out touchpoints, put yourself in the user's shoes and remain unbiased. Note touchpoints like landing page visits, reading headlines, adding products to a cart, selecting discounts, and checkout. These touchpoints are where you'll optimize and assess how users feel at each stage. If you feel stressed or overwhelmed, improvements are needed. 💥🤎💥 Tips for Optimizing Touchpoints 💥🤎💥 1. Make it easy for users to move from adding to cart to checkout. 2. Ensure consistency between your ads and landing page content. 3. Use prominent and intuitive buttons that guide users smoothly through each step. 4. Ensure your website is mobile-friendly, as many users shop on their smartphones 5. Offer the choice to checkout as a guest to avoid the hassle of creating an account 6. Utilize data analytics to provide personalized product recommendations 7. Ensure your website loads quickly to prevent users from abandoning their shopping journey due to frustration with slow performance.

It's Swipe & Deploy Sunday! In this edition, James looks at whether adding short autoplaying videos to your product and service pages can help capture user attention and boost conversions. #swipeanddeploy #webdesign #webdevelopment #ecommerce #productvideo https://lnkd.in/e3yEittc

#ecommerce is not as easy as you think | Everything You Should Know About Product #landingpages [+10 Examples]

🔍 Optimizing Product Pages for Conversion: Key Strategies 🔍 In the competitive world of e-commerce, your product pages are critical touchpoints that can make or break a sale. Here are some proven strategies to optimize your product pages for maximum conversion: 1. High-Quality Images: Use multiple high-resolution images that showcase your product from different angles. Consider adding a zoom feature and lifestyle images to help customers visualize the product in their lives. 2. Compelling Product Descriptions: Write clear, engaging descriptions that highlight key features and benefits. Use bullet points for easy readability, and tell a story that resonates with your target audience. 3. Customer Reviews and Ratings: Display genuine customer reviews prominently. Positive testimonials build trust and can significantly influence purchase decisions. 4. Clear Pricing and Discounts: Ensure your pricing is transparent. If you’re offering discounts, clearly show the original price alongside the sale price to emphasize savings. 5. Strong Call to Action (CTA): Use action-oriented language for your CTAs, like “Add to Cart” or “Buy Now.” Make sure they stand out visually on the page. 6. Mobile Optimization: With a growing number of consumers shopping on mobile devices, ensure your product pages are fully responsive and easy to navigate on smaller screens. 7. Fast Loading Times:Optimize page speed to reduce bounce rates. A slow-loading page can frustrate potential customers and lead them to abandon their carts. 8. Urgency and Scarcity:Incorporate elements of urgency (e.g., “Limited stock available!”) or scarcity (e.g., “Only 3 left in stock!”) to encourage quicker purchasing decisions. By implementing these strategies, you can enhance your product pages, improve user experience, and ultimately drive higher conversions. Let’s elevate our e-commerce game! 🛒 What tips do you have for optimizing product pages? Share your thoughts! _________ Hey! 👋 Want to boost your business efficiency? I'm Adoro Ogheneyoma Ebenezer your go-to virtual assistant. Let's connect and unlock your business's full potential. Hit that follow button and turn on notifications for expert advice and practical tips. 🔔 #Ecommerce #ConversionRateOptimization #ProductPages #DigitalMarketing

~Day 14 of the 15-Day series on Meta Ads & E-commerce~ | 5 Things that Could Boost your Sales | 1. Redesign Your Website with Psychology in Mind Think of running a clothing store. You’d arrange items to catch customers’ attention, highlight the best-sellers, and constantly tweak the layout to boost sales. A webstore works the same way. You need to position your products smartly, spotlight key items, and adjust things to see what sells better. Avoid distractions: Keep the design simple and focused. Use contrast: Make important buttons stand out with color. Think color: Use colors that trigger emotions, like red for urgency. 2. Make Them Work for It Add gamification or challenges, like “spin-to-win” discounts, to engage customers and make them feel rewarded for taking action. 3. Upsell Offer more expensive or complementary products at checkout to increase order value (e.g., “Buy this, get that for 20% off”). 4. Collect Serious Data Track who’s buying, who’s looking, and test different elements to improve performance. Gather customer feedback to refine your strategy. 5. Use More Persuasive Sales Copy Focus on benefits over features. Use emotional, action-driven language to push customers toward purchasing. These simple tweaks can create a powerful impact on your sales in a month!

🚀 Want to skyrocket organic traffic? Longtail UX is an eCommerce automation platform specialising in launching multi-product landing pages at scale, harnessing the power of non-brand longtail searches. Boost your organic presence effortlessly. 💻 Smart Pages: Launch thousands of product pages quickly and easily. Our technology ensures 100% measurability, putting you in control of your online success. 🌐 Shopify Integration: LUX seamlessly integrates with the Shopify platform, allowing users to quickly deploy high-quality and relevant product listing pages. Enhance your website and eCommerce capabilities effortlessly. 📈 Rapid Ranking: Experience up to 10x faster page rankings with Longtail UX. Watch your eCommerce platform soar to new heights in search engine results. 🔍 Increase Non-Brand Traffic: With LUX, non-brand traffic typically sees a minimum 30% increase. Imagine the impact on your customer base and revenue! 🛡️ Patented Technology: Our platform is backed by patents, ensuring you have access to cutting-edge solutions that stand out in the competitive e-commerce landscape. Ready to maximise your organic growth in eCommerce? Book your demo with LUX: https://hubs.li/Q02gmVZB0 #ecommerce #seo #organic #shopify

Want to scale your eCommerce store without increasing ad spend? From optimizing design for clarity to crafting content that converts, this guide breaks down proven strategies to help you achieve higher ROI with actionable, data-backed insights. Here are some key strategies to transform your store’s performance: 1️⃣ Design for Clarity: Make your website intuitive and easy to navigate. A clear design keeps visitors engaged and reduces friction in their buying journey. 2️⃣ Craft Compelling Copy: Product descriptions, visuals, and storytelling should captivate your audience and address their pain points. 3️⃣ Focus on Conversion Rate Optimization (CRO): Small changes, like improving call-to-action buttons or simplifying your checkout process, can lead to big results. 4️⃣ Leverage A/B Testing: Experiment with different layouts, headlines, and visuals to find what resonates most with your audience. 5️⃣ Analyze Customer Behavior: Use data to uncover insights that drive smarter decisions and improve your strategy. Read the full article here 👇

5 Essential Elements of a High-Converting Product Page. 1. Clear Product Images. High-quality images are a must! Use multiple angles and zoom features to showcase your product in detail. Customers want to see what they’re buying, so make sure your images are bright, clear, and visually appealing. Consider including lifestyle images that show the product in use to help customers envision it in their own lives. 2. Compelling Descriptions. Craft product descriptions that not only highlight the features but also emphasize the benefits. Tell a story about how the product can solve a problem or enhance the customer’s life. Use engaging language that resonates with your target audience, and don’t forget to include relevant keywords for SEO purposes! 3. Customer Reviews. Social proof is powerful! Display customer reviews and ratings prominently on your product page. Positive feedback can significantly influence purchasing decisions, as potential buyers trust the opinions of others. Encourage satisfied customers to leave reviews, and consider featuring a few standout testimonials to build credibility. 4. Prominent Call-to-Action Buttons. Make it easy for customers to take action by using clear and prominent call-to-action (CTA) buttons. Use phrases like “Add to Cart” or “Buy Now” in bold colors that stand out on the page. The CTA should be easily accessible, ideally above the fold, so customers don’t have to scroll to find it. 5. Trust Indicators. Build trust with your customers by including security badges, money-back guarantees, and clear return policies on your product page. These indicators reassure customers that their information is safe and that they can shop with confidence. A little transparency goes a long way in reducing purchase anxiety! #shopify #dropshipping #ecommerce #onlinestore #onlineshop #freecourse #shopifylearn #shopifytips #shopifyapp FREE Mini Shopify Course: https://lnkd.in/dPkbsXAN