Digital Cinema Media’s Post

Have you tried Digital Cinema Media's AV Reach Maximiser yet? With some of the year's biggest releases still to come, the tool is a quick but effective way to demonstrate how Cinema maximises both Reach & Attention in your AV mix. Give it a go and message me to chat through any results. #cinema #media #planning #advertising

In today's marketplace, the value of cinema in the experience economy is unmatched. Cinema creates personalized, authentic experiences that captivate audiences, especially Gen Z. It's the perfect setting for brands to benefit from highly anticipated, attention-getting, and shared experiences created by movies like Deadpool & Wolverine. #AlwaysBuyCinema #cinema #movie #deadpoolwolverine #advertising #movies

🍿Cinema advertising is on a serious upswing over the world, carving out a major spot in today’s marketing mix across the globe. 🌍 🎬From teasers before the feature film to interactive displays in cinema lobbies, the realm of cinema advertising is breaking new ground, enabling brands to forge real-time connections with audiences like never before.   🔍 Ready to dive into cinema advertising expending worldwide?   #CinemaAdvertising #WorldwideCinema #MarketingInnovation #FilmAds #Cinema #MediaPlanning #MediaPlanningAgencies #InternationalAgency #AdStrategy #CinemaAdvertisingExpending #WorldwideStatistics #MarketingStrategy #Anima

TERRIFIC NEWS for the industry! With this move Sony Pictures takes control of two of the most neglected Ps of movie marketing: Price and Place. Exhibition has gotten pricing wrong for years, with the cost of a movie ticket outpacing inflation by a staggering amount over the past 25 years, corresponding with an ever-smaller audience. (See link in comments below.) And they've also struggled to make the experience clean and comfortable as well, which erodes value. Oh, and one of the other Ps is greatly improved by this as well: People. Marketing attribution and efficiency can be greatly improved by this. For those who think this will lead to anti-competitive outcomes, that would be a good (and easy) problem to solve if it were to come to that again, but right now the business needs a shakeup like this, and the investment it comes with. #sony #sonypictures #alamodrafthouse #movies

Want to know the secret of making an ideal ad film. Click below to learn more! #adfilms | #advertising | #tipsandtricks | #sanketcommunications

Happy John Lewis Christmas Ad Day to all who celebrate. Slick, flashy, impressive, but no feels for me - left me a tad cold. This is still my favourite JLP ad - for Waitrose…. - It does emotion (in spades)  - Is properly wholesome  - Lovey pacing / cinematography  - Clear narrative with good payoff  - Doesn’t feel like everyone lives in a 3.5m London townhouse But most of all, it all ties back beautifully to what makes JLP different - its partners. And if you can get people to feel emotion for a supermarket, you’ve cracked it! Every bit of research right now will show you people really value authenticity, brand values that align with their own, and companies who have a social purpose. I really don’t understand why JLP don’t lean more into their own unique USP on the high street. #johnlewis #JLP #waitrose #advertising #marketing #tv

Our Screentalk Movie Planner for Q4 2024 is out! From electrifying action flicks to crime dramas and epic family adventures, Q4 2024 offers something for everyone. Don't miss out on the fun-filled blockbusters coming in the months ahead. Browse the list of movies, watch their trailers, and think cinema for attention-grabbing advertising! #blockbusters #motivatevalmorgan #cinema #advertising #adscampaign #middleeast #attention #2024planning #oohadvertising #doohadvertising

The new VAB Report - Reeling Attention: 10 Acts of Attention Along the Moviegoer’s Journey has just been released! Are you interested in reaching highly engaged, desirable audiences in brand safe, premium video environments? Learn how cinema drives ad attentiveness and creates meaningful business results for cinema advertisers. Check it out ⬇ 🎞 #cinema #advertising #VAB

This is how you turn online hype into real-world excitement! Since 1984, Criterion have been setting the standard for how movies are released on home video — from VHS to DVD to Blu-Ray — and they’ve built up a catalogue of over 1,000 films in their collection. For about a decade, they’ve been inviting some of the world’s most famous directors, actors, and producers into the ‘Criterion Closet’, recording them picking out their favourite movies from the collection and sharing the videos online. The ‘Closet Picks’ videos have become especially popular in recent years, often getting millions of views. So, this year, Criterion loaded their closet into a truck and took it on the road! Touring it around large cities and major film festivals. The pop-up created hours-long queues wherever it went, with film fans eager to buy some new movies and get a photo of themselves stood in the Criterion Closet like their favourite filmmakers and actors had before them. It’s a perfectly-executed example of how viral success can be channelled into effective experiential marketing. #EventMarketing #EventTrends #EventProfs #ExperientialMarketing

Answer: It's easy! Simply login to your agency portal and you will see agency news and events on your dashboard. View more of our Frequently Asked Questions here: https://lnkd.in/etqUS3uj - - - #FAQs #TeamCrowdTracker #Supporting #Artists #ADs #ProductionAccounts #Since2003 #HETV #Film #Advertising #Production #Crowd #Casting #Booking