Digital Signage Pulse’s Post

ICYMI: Andrew Tindall: what a shame that more marketers aren’t using OOH to build brands (Ocean Outdoor): Interview with Andrew Tindall, Senior Vice President of Global Partnerships of System1. To get there, we need to dramatically change the creative to achieve lasting effects. It needs to become more “right-brained”. Cultural, emotional, human. It needs to become broadly interesting and enjoyable. The best way to achieve this is often ensuring your creative is […] #DOOH #digitalbillboards #digitalsignage

FYI: Andrew Tindall: what a shame that more marketers aren’t using OOH to build brands (Ocean Outdoor): Interview with Andrew Tindall, Senior Vice President of Global Partnerships of System1. To get there, we need to dramatically change the creative to achieve lasting effects. It needs to become more “right-brained”. Cultural, emotional, human. It needs to become broadly interesting and enjoyable. The best way to achieve this is often ensuring your creative is […] #DOOH #digitalbillboards #digitalsignage

FYI: Andrew Tindall: what a shame that more marketers aren’t using OOH to build brands (Ocean Outdoor): Interview with Andrew Tindall, Senior Vice President of Global Partnerships of System1. To get there, we need to dramatically change the creative to achieve lasting effects. It needs to become more “right-brained”. Cultural, emotional, human. It needs to become broadly interesting and enjoyable. The best way to achieve this is often ensuring your creative is […] #DOOH #digitalbillboards #digitalsignage

Andrew Tindall: what a shame that more marketers aren’t using OOH to build brands (Ocean Outdoor): Interview with Andrew Tindall, Senior Vice President of Global Partnerships of System1. To get there, we need to dramatically change the creative to achieve lasting effects. It needs to become more “right-brained”. Cultural, emotional, human. It needs to become broadly interesting and enjoyable. The best way to achieve this is often ensuring your creative is […] #DOOH #digitalbillboards #digitalsignage

Andrew Tindall: what a shame that more marketers aren’t using OOH to build brands (Ocean Outdoor): Interview with Andrew Tindall, Senior Vice President of Global Partnerships of System1. To get there, we need to dramatically change the creative to achieve lasting effects. It needs to become more “right-brained”. Cultural, emotional, human. It needs to become broadly interesting and enjoyable. The best way to achieve this is often ensuring your creative is […] #DOOH #digitalbillboards #digitalsignage

FYI: OAAA’s Anna Bagger: we need to make brands feel that OOH is measurable and comparable to other media (Billboard Insider): Anna Bager, President and CEO, OAAA. Measurement is still a very big factor.  How do we simplify our measurement?  What are the metrics that matter and how do we bring those forward to brands?  How do we make them feel that our the medium is not just measurable but also comparable to other platforms they’re […] #DOOH #digitalbillboards #digitalsignage

Out of home is measurable! With the right planning, we can tell you everything from how much an OOH campaign improved brand metrics to how many people saw the ad and visited the business.

Out of home is measurable! With the right planning, we can tell you everything from how much an OOH campaign improved brand metrics to how many people saw the ad and visited the business.

Out of home is measurable! With the right planning, we can tell you everything from how much an OOH campaign improved brand metrics to how many people saw the ad and visited the business.

Out of home is measurable! With the right planning, we can tell you everything from how much an OOH campaign improved brand metrics to how many people saw the ad and visited the business.