Digital Signage Pulse’s Post

FYI: Outsmart reports £1.3bn OOH ad revenue in 2023, growing almost 10% year-on-year: Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of £1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Outsmart reports £1.3bn OOH ad revenue in 2023, growing almost 10% year-on-year: Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of £1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Outsmart reports £1.3bn OOH ad revenue in 2023, growing almost 10% year-on-year: Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of £1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 […] #DOOH #digitalbillboards #digitalsignage

The latest expenditure report from the Advertising Association and WARC is finally out, and in store is exciting news for OOH! Despite broader challenges in the media marketplace, OOH saw strong year-on-year growth of 9.7% in 2023, with DOOH predominantly driving that growth at a 12.2% increase. Whereas other media such as TV saw a 8.9% decline, and national news brands saw a 6.3% decline in year-on-year ad spend. Total OOH ad expenditure in 2023 reached almost £1.3 billion, the highest it has been since COVID-19. 📈 Looking at quarterly changes, last year’s Q4 festive season saw OOH’s total ad expenditure rise to £396 million, the highest since Q4 2019. While total ad expenditure across all channels topped £9.7 billion in Q4 2023, DOOH led with 18.1% year-on-year quarterly growth. Important to note that when adjusting for inflation, the real annual growth rate of OOH expenditure stood at 2.3%, driven by DOOH’s growth at 4.8%. While the effect of COVID-19 on OOH advertising spend is now becoming a thing of the past, OOH has proved to be resilient in the high inflationary climate of 2023. Route Research Ltd. #ooh

OOH revenue was up 6.8% in Q1 2024, marking the highest first-quarter volume in the history of OOH. 32% of sales were linked back to DOOH in particular. But with over 70% of the top 100 OOH advertisers increasing their spending on OOH campaigns, there comes a need to put quality over quantity. The more we spend on an OOH campaign, the more we stand to lose if it doesn't quite land. To make this increase in spending worth it, we need to prioritise making an impact. That means focusing on grabbing people's attention and making our campaigns something they don't want to forget. We can't afford to blend into the background. #OOH #DOOH #AdSpend #ROI

https://lnkd.in/gZpSGfXP U.S. out-of-home (OOH) advertising spend will top the $10 billion threshold for the first time in 2027, according to an analysis by eMarketer released earlier this year. But that outlook alone doesn’t tell the whole story. Its projected share is expected to see a slow decline: 2.4% this year, 2.3% in 2025, 2.2% in 2026, 2.1% in 2027 and 2% in 2028. According to the Out of Home Advertising Association of America (OAAA), 27% of OOH last year was for local services and amusements. Digital OOH (DOOH) advertising has shown some effectiveness. Research by the OAAA and The Harris Poll finds 76% of surveyed consumers took action after encountering a DOOH ad: 38% watched a video, 36% visited a restaurant, 30% engaged in word-of-mouth conversations, and 29% visited a store. Advertisers perceive OOH as marginally more impactful for brand building than for sales. According to Proximic, 7% of advertisers consider DOOH the most effective medium for brand marketing, whereas only 1% favor it for performance marketing.

"We are excited to see another record-breaking quarter for OOH, underscoring its enduring relevance and effectiveness in today’s media landscape." - Anna Bager, President & CEO, OAAA Great to see ADWEEK's Paul Hiebert cover another record breaking quarter for OOH. In Q3 2024, OOH ad spend reached an unprecedented $2.04B, marking a 4.3% increase from the same period last year. This growth is largely driven by DOOH, which accounted for 33.2% of quarterly sales, as well as the transit category, which generated the greatest growth compared to Q3 2023, increasing by 8.3%.

The buzz around Out-of-Home (OOH) advertising is growing! 🚀 Our General Manager, Josh Fitzgerald, has shared insights with AdNews Australia on why more brands are turning to high-impact OOH creative campaigns to connect with their audience. With some of our premium sites being booked out as far as five months in advance, it’s clear that #OOH is experiencing incredible growth 📈 Check out the full article below to learn more! 👇 #Rev360 #OutdoorAdvertising #OutOfHome

The world has changed dramatically, but the out-of-home (OOH) advertising industry has remained strong! In South Africa, OOH revenue grew by 20% in the first half of 2023; digital out-of-home (DOOH) formats are making up over 40% of ad spend, so the OOH space is something to consider for your business—bold and direct, it can't be missed. Keep an eye on our page as we explore the evolution of out-of-home advertising.

Another record-breaking quarter for out of home (OOH) advertising!   In Q3 2024, OOH ad spend hit an impressive $2.04 billion, a 4.3% increase compared to last year. Digital continues to shine, driving growth with a 7.3% year-over-year rise and now accounting for one-third of total OOH revenue.   Political advertising and top brands like McDonald's, Apple, and Amazon are continuing to double down on their investments to leverage OOH to engage audiences in meaningful ways.   As OOH continues to prove its effectiveness, the future of our medium looks brighter than ever.