Nurlan Urazbaev’s Post

FYI: OAAA-commissioned survey shows 76% of consumers have recently taken action after seeing a DOOH ad: NEW YORK, April 30, 2024 — The Out of Home Advertising Association (OAAA), has released the findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising. The study found that 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium that […] #DOOH #digitalbillboards #digitalsignage

ICYMI: OAAA-commissioned survey shows 76% of consumers have recently taken action after seeing a DOOH ad: NEW YORK, April 30, 2024 — The Out of Home Advertising Association (OAAA), has released the findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising. The study found that 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium that […] #DOOH #digitalbillboards #digitalsignage

FYI: OAAA-commissioned survey shows 76% of consumers have recently taken action after seeing a DOOH ad: NEW YORK, April 30, 2024 — The Out of Home Advertising Association (OAAA), has released the findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising. The study found that 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium that […] #DOOH #digitalbillboards #digitalsignage

OAAA-commissioned survey shows 76% of consumers have recently taken action after seeing a DOOH ad: NEW YORK, April 30, 2024 — The Out of Home Advertising Association (OAAA), has released the findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising. The study found that 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium that […] #DOOH #digitalbillboards #digitalsignage

OAAA-commissioned survey shows 76% of consumers have recently taken action after seeing a DOOH ad: NEW YORK, April 30, 2024 — The Out of Home Advertising Association (OAAA), has released the findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising. The study found that 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium that […] #DOOH #digitalbillboards #digitalsignage

New research by IAB Australia reveals a growing interest in programmatic Digital Out-of-Home (#DOOH) advertising, but suggests more education and experience are needed to boost its usage: https://lnkd.in/gDFgwazc #oohadvertising #advertising #programmaticadvertising

Path-to-purchase advertising is often seen as that crucial ‘last-touch’ moment before an in-store purchase. While that’s important, the potential for brands extends far beyond this final push. In-store advertising isn’t just about closing a sale; it’s a powerful tool for building your brand. By leveraging the point of purchase, you can create deeper connections with consumers, reinforcing your brand and driving long-term loyalty. With ATL budgets shifting, more brands are realising the value of retail media networks as part of their overall strategy. The key is to apply the same creative and strategic fundamentals that work in OOH advertising to in-store media. In-store might be the last touchpoint, but it’s also a major opportunity to reach consumers where decisions are made, leaving a lasting impression that goes beyond the sale. It's a good time for brands and retailers alike to rethink how to use this space to move from transactional to transformational advertising. A few months old, but still a worthy read: https://lnkd.in/gEN6uGXT

🚀 The Future of Billboard Advertising: 2025 Trends You Can’t Ignore 🚀 As we look ahead to 2025, both digital and traditional OOH advertising are set for an exciting evolution. From cutting-edge programmatic buying to the continued rise of digital billboards, it’s clear that OOH is embracing innovation while still holding onto the strengths of traditional formats. 🌟 Whether it's data-driven insights fueling ad placement or creative flexibility through dynamic content, 2025 promises greater precision and impact for brands. Dive deeper into the top trends shaping the future of billboard advertising in our blog!👇 #BillboardAdvertising #OOHTrends #DigitalBillboards #ProgrammaticOOH #EffortlessOutdoorMedia #MarketingInnovation #OutOfHome

Breaking through the 5% barrier is the top challenge for the #OOHAdvertising industry, but the data speaks volumes about its potential. 💡 With two-thirds of top OOH advertisers increasing spend and digital OOH (#DOOH) offering unparalleled advantages, the landscape is evolving. DOOH not only replicates but surpasses online advertising, offering real-time optimization, hyper-targeting, and brand safety. Its impact on sales and consumer action outshines other media channels, making it a game-changer for brands and media agencies. As the industry gains momentum, allocating more ad spend to DOOH is not just strategic—it's imperative for maximizing ROI in today's advertising landscape. #Media #MediaPlanning

🚀 Out-of-Home advertising has long been the powerhouse for brand visibility, but it's time we address the challenges holding it back from reaching its full potential compared to its digital counterparts. Marge Bicknell, StreetMetrics' Head of Client Experience, details the current hurdles and offers strategies for navigating the future of the OOH industry as we push to compete with the digital advertising industry. Read the full blog post, here: https://lnkd.in/ekk2w_ZR #oohadvertising #oohmeasurement #standardization #advertisers #oohadvertisers