Sydney’s Australian Museum’s recent blockbuster exhibition Ramses and the Gold of the Pharaohs - held in our wonderful city between November 2023 to May 2024 - is among the most successful museum exhibitions in NSW history, both in terms of visitors and economic impact, according to a report released recently.
Prepared by Inform Economics, the report states that the exhibition attracted more than 508,000 visitors and contributed more than $57 million to the NSW economy.
In addition, every $1 spent on delivering the Ramses exhibition returned benefits of more than $11 for the NSW community with a benefit-cost ratio (BCR) for the exhibition investment of 11.2.
Kim McKay AO the Australian Museum Director and CEO, who secured the exhibition exclusively for Sydney, said the economic impact report identifies the value of the cultural economy for growth and vitality in NSW.
Well done Kim and your team at the Australian Musuem! 🙏👋
Sydney is so lucky to have a vibrant scene of musical, theatrical, visual, literary and other artistic & cultural activities. We have a great opportunity to capitalise and establish the our city as the cultural capital of the nation and the Asia-Pacific region.
While individually our great arts venues and cultural institutions provide a wondrous choice for Sydneysiders and tourists, bringing them together into a collaborative and co-operative coalition can create an arts and culture sector that becomes something bigger than the sum of its parts.
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