DIRF - Dansk Investor Relations Forening’s Post

We recently partnered with Amárach Research to examine the commercial value consumers place on the Irish language in branding and marketing efforts. Here are just some of the findings: · 73% of respondents have stated that when a company use Irish in their marketing, they assume that the company is local or Irish-owned.   · Despite over 50% of participants having little or no Irish, 59% of respondents stated that they like seeing businesses communicating through Irish in their marketing and advertising.   · 41% of respondents stated that they were more likely to purchase products or services that use Irish in their marketing.   · 26% of people expressed a willingness to pay more for a product or service that includes the Irish language in their marketing mix. With Seachtain na Gaeilge in full swing there is no better time to include some Gaeilge in your marketing efforts. Check out the survey findings in their entirety below! #SeachtainnaGaeilge #digitalamarketing #marketinginsights Marketing Institute Ireland Digital Marketing Institute IAPI - Institute of Advertising Practitioners in Ireland

New Edition of “The Country Files” 👇

President Ursula von der Leyen and President of the Swiss Confederation Viola Amherd launched today the negotiations on a broad package of measures to deepen and expand the EU-Switzerland relationship. This follows the adoption of the Swiss and EU negotiating mandates on 8 and 12 March 2024, respectively. The two mandates authorise the Commission and Switzerland to negotiate the package outlined in the Common Understanding, endorsed by the Swiss Federal Council and the European Commission in November 2023. The Common Understanding confirms both sides' ambition to conclude the negotiation this year. Including!!! A relaunch of negotiations towards agreements on electricity, food safety and health and on the participation of Switzerland in the European Union Agencies for the Space Programme and for Railways. https://lnkd.in/e9HSzvxi

marketing is one of the most important part of the business due to growth of internet it is important to grow your business online

Many associations have been seeing a dip in membership lately, and it’s not just happening to a specific type or in a certain location—it’s a widespread issue. To tackle these challenges, associations need to get creative with their offerings and really connect with both current and potential members to show off their value. Dive into three strategies that’ll help your association shine and crush those recruitment goals in CMA Results new blog//bit.ly/47c6rqZ #CMAresults #expectresults #marketing #associationmanagement #eventplanning #blog #marketinginsights #associationinsights #digitalmarketing

From my friend Bob Joseph The Seventh Generation Principle is based on an ancient Iroquois philosophy that the decisions we make today should result in a sustainable world seven generations into the future. This remarkably prescient philosophy is currently somewhat overused as a “green” marketing ploy to sell everything from dish soap to cars The first recorded concepts of the Seventh Generation Principle date back to the writing of "The Great Law of Iroquois Confederacy”, although the actual date is undetermined, the range of conjectures place its writing anywhere from 1142 to 1500 AD. The Great Law of Iroquois Confederacy formed the political, ceremonial, and social fabric of the Five Nation Confederacy (later Six). The Great Law of Iroquois Confederacy is also credited as being a contributing influence on the American Constitution, due to Benjamin Franklin’s great respect for the Iroquois system of government, which in itself is interesting from the perspective that the United States formed their Constitution not on the principles of European governments, but rather on that of a people considered “savages”. The Seventh Generation Principle today is generally referred to in regards to decisions being made about our energy, water, and natural resources, and ensuring those decisions are sustainable for seven generations in the future. But, it can also be applied to relationships - every decision should result in sustainable relationships seven generations in the future. Relationships today between Aboriginal Peoples and non-Aboriginal peoples should be forged with the Seventh Generation Principle in mind. Through my workshops, Working Effectively with Aboriginal Peoples®, I strive to provide an understanding of the background to the existing relationship between Aboriginal Peoples and non-Aboriginal Peoples so that future relationships will be positive for many generations to come. It is my life’s ambition to provide tools and suggestions on how to live and work with Aboriginal Peoples with the goal that in the future, workshops on how to relate to one another will no longer be necessary...............which means I could retire and go fishing!

6 Actionable Tips to Build a Sustainable Online Presence in 2024 https://lnkd.in/epzZrg8p

Want to learn more about how the election will affect the outdoor industry? If so, don't pass up this free webinar from Outdoor Industry Association. This is a great way to help start 2025 off on the right foot!

Although this blog article focuses on #exhibitions, it's relevant across all #marketing functions. For me, everything we do should be an #investment otherwise, why would we do it? https://lnkd.in/ezukVpkz

📢 The European Parliament has 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗱 𝘁𝗵𝗲 𝗱𝗮𝘁𝗲𝘀 for the confirmation hearings of the Commissioners-designate, set to take place from 𝟰 𝘁𝗼 𝟭𝟮 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿.  This process offers organisations a preview of what we can expect for the coming five years: the Commissioners-designate will need to answer questions from the Members of European Parliament on the 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗖𝗼𝗺𝗺𝗶𝘀𝘀𝗶𝗼𝗻’𝘀 𝗽𝗼𝗹𝗶𝗰𝘆 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀, and how will the next Commissioners address the regulatory challenges. 🗳 The full College of European Commissioners 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗯𝗲 𝗮𝗽𝗽𝗿𝗼𝘃𝗲𝗱 𝗯𝘆 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝗺𝗮𝗷𝗼𝗿𝗶𝘁𝘆 of the votes cast in the European Parliament’s plenary meeting. The vote is currently scheduled to take place during the week of 𝟮𝟱-𝟮𝟴 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝗶𝗻 𝗦𝘁𝗿𝗮𝘀𝗯𝗼𝘂𝗿𝗴. Should one single candidate be rejected, it risks delaying the start of the term of the new European Commission by 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟰. Would you like to be informed about the development of the hearings and the impact they may have on your operations? At Publyon, we are prepared to provide comprehensive support to your organisation. Send us a message at eu@publyon.com.  Swipe through our carrousel to learn more about the process and why it matters for your organisation 👇 #EPHearings #EUInstitutions #EUElections2024